Product Overview

Drive sales from beyond the TikTok app by empowering creators to share your products across all their channels. Affiliate Links are a powerful tool that lets you expand your shop's reach to new audiences outside of TikTok. When you make your products available for affiliate collaboration, creators can generate shareable links and promote them anywhere - on other social media platforms, in newsletters, or on their own websites. You get more potential traffic and sales, and creators earn a commission. It's a simple way to turn their influence into your growth.

• Earn everywhere: Unlock new revenue streams. Drive sales from creator content on any platform, reaching shoppers wherever they are.
• Effortless expansion: Grow your reach with zero extra work. Once you add products to an affiliate plan, creators can immediately start sharing them externally, no additional setup required from you.
• Performance-based marketing: Pay only for results. Commissions are only paid out on confirmed sales, making this a low-risk, high-reward way to market your products.

Creator link generation (for reference)

How It Works

The best part? If you're already using the Affiliate Program, this is already working for you! Any product in your Open or Target collabs is automatically available for creators to promote with Affiliate Links.

1. You Add Products to Collaborations in Affiliate Center.
   • You add products to an Open or Target Collab in the Seller Center, setting a commission rate you're comfortable with. The standard commission rate applied here will be the same for Shoppable Videos, LIVEs, and Affiliate Links.
2. A Creator shares your product externally.
   • A creator finds your product, generates a unique link in one tap, and shares it on their other social channels, blog, or in a newsletter.
3. A shopper discovers your product.
   • A shopper outside of TikTok clicks the creator's link and is brought directly to your product page within TikTok Shop to make a purchase.
4. You make a sale!
   • The shopper completes their purchase. Once the order is fulfilled, our system attributes the sale to the creator and processes their commission automatically. You've just made a sale from an entirely new traffic source!
5. Track your sales.
   • Navigate to: Seller Center > Data Compass > Marketing > Creator Analysis
   • The 'Affiliate Link Performance' shows you your revenue, items sold, orders, customers, and estimated commission from the affiliate link source. You can also see the percentage of traffic coming from each platform where participating creators shared the affiliate link. By default, the top five traffic sources will be displayed. If creators shared affiliate links on more than five channels, they will all be aggregated under "Others."
   • By clicking "View Details" at the Creator's List, you'll land on the Creator Details page. At the Creator Details page, you can go to Product Card to get further insights on the shared affiliate products performance such as Revenue, Item Sold, Buyers and Est. Commission. From the All Products dropdown, you can select either "Affiliate link products" or "Showcase products".
   • You can view the performance of affiliate link products or showcase products to get a better understanding of which output works better in driving your product sales, whether externally-focused via sharable affiliate links or internally via creator showcase.

FAQs

• Is it possible to remove the option for creators to promote my products using affiliate links? You can turn on the Approve Creators toggle if you wish to manually approve or reject requests from certain TikTok Shop creators to promote your products.
• Can I set a different commission rate for sales from Affiliate Links versus in-app content? Currently, the commission rate is tied to your standard commission rate set in Open or Target collabs. All sales from that set-up, whether they come from a LIVE, a short video, or an external Affiliate Link, will use the same commission rate.
• How do I turn off Affiliate Links completely? Opting out of this additional exposure means creators won't be able to share your Affiliate Links (they will still be able to link your products and earn commission via Shoppable Videos, LIVEs, and in their Showcase). To opt out, visit the home page of Affiliate Center. There will be a section called External Traffic Program. Select "Learn More" and follow the instructions to "Quit Program." You can easily rejoin at any time from the same page by clicking "Join" to reactivate this additional exposure opportunity. Important: Creators will still earn commissions on orders they generate before you quit the program. After you quit, orders generated after that time will not qualify for commission.

For reference: