Product overview

• Maximize creative control: Collaborate with creators on high-quality, on-brand content and provide feedback through a built-in review process.
• Access top tier talent: Attract and partner with high-quality creators using a new incentive structure that combines upfront fees and performance-based commissions.
• Scale your collaborations: Manage multiple flat fee creator partnerships with ease, handling everything from onboarding to content review and payment in one spot.

How it works

• Step 1: Create a flat fee-based collaboration invite
• Step 2: Manage payment
• Step 3: Manage your collaborations and ship samples
• Step 4: Review content submissions
• Step 5: Launch Shop Ads campaigns

Step 1: Create a flat fee-based collaboration invite

• You'll start by heading over to the TikTok Shop Affiliate Center. On the left-hand navigation, select the "Target collaboration" tab.
• From there, you can choose to "Invite to collab" and select the "flat fee-based" model to start building your campaign. You can also invite creators to a flat fee collab the same way you'd invite them to a target collab, through Manage Creators, Find Creators, and from the Creator details page.
• You'll then fill in the invite details, including the promotion period (invite will be valid with a minimum of 120 days and a maximum of 365 days) and decide if you want to turn on the "needs content review" toggle. This toggle gives you the power to review and refine content before it goes live.
• You'll also select the product you want to promote. Keep in mind that you can only select one product for a flat fee collab and you should ensure that you set up auto-approve free samples.
• Finally, you'll pick the creators you want to work with (up to 50 per invite!), set your payment options, and click submit. You can offer a flat fee (from $$20$$10k per creator) and optionally add sales commission (0-80%) and/or shop ads commission.

Step 2: Manage payment

• When you submit the invite, you'll complete a flat-fee payment to initiate the collaboration. You can use your Available amount or top it up with a credit or debit card.
• Once you complete the payment, the funds will be locked by the platform until the collaboration conditions are met.
• After the creator's content passes the required review, the funds will be released and the creator will be paid accordingly.

Step 3: Manage your collaborations and ship samples

• Manage your invite from the "Target collaboration" page. Click"view details" to check the status, or click "edit" to revise invite details. Add more creators to an existing invite by clicking "+invite creators".
• If you offered free samples, once a creator accepts your invite, you'll need to ship the product to them. Head to the "sample requests" tab, click "ready to ship", and you'll be redirected to Seller Center to complete the shipment.

Step 4: Review content submissions

• If you turned on the "needs content review" toggle, you'll be able to review content submissions once they've been uploaded by the creator. Go to Target collabs > view > view orders > view details to see the creator progress and manage approvals.
• All videos first go through a platform review to make sure they comply with our policies. If the video passes, and your "needs content review" toggle is on, it'll be sent to you. If it doesn't pass, the creator will have up to 7 days to edit and resubmit.
• From the creator status sidebar, you can request edits or approve the content. You have up to 3 rounds of edits to request from a creator. Sellers have up to 14 days to review content for each round of edits. The creator, in turn, has up to 7 days to re-upload a revised video after a request for edits.
• If you reject the content after the third revision, the invite will be canceled and the payment will be returned to your Available amount. Keep in mind that you have up to 14 days for each round of edits. After that, the content will be automatically approved and the flat fee will be paid out.
• Once you're happy, you can approve the video and publish it.

Step 5: Launch Shop Ads campaigns

• If you want to amplify the content, you can turn on the "ads authorization" toggle when you create your invite. This will remain active as long as the invite is valid.
• You can also set a Shop ads commission rate between 0-80% for each creator. Note that the Shop ads commission will be 0% if the sales commission is set to 0%.
• This will automatically sync the video to TikTok Ads Manager. From there, you can launch a shop ads campaign to increase your reach and sales!

Tips

• Guidance on flat fee payments: Offer flat fees tailored to a creator's performance. For example, top creators: $300 ~ $500+ per video (with Ads authorization), micro creators: $100 per video (with Ads authorization).
• Pair clear guidance with creative freedom: Give creators a clear and detailed brief with non-negotiable talking points, but also give them creative flexibility. The best results often come from trusting a creator's unique style!
• Pick creators with good collaboration records: Prioritize creators with a history of timely delivery and high-quality content for a smoother collaboration experience.
• Don't keep your creators waiting: When a creator submits content, review it in a timely manner. You have up to 14 days for each round of edits. After that, the content will be automatically approved and the flat fee will be paid out.

FAQs

General

Payments

• Available: The remaining amount you can use to invite creators for flat fee collaborations. You can request a refund for any unused amount to your original payment method.
• Locked: The amount reserved for processing ongoing collaborations.
  • Payment will be made to the creator and deducted from the locked amount after the platform and seller reviews are passed.
  • If a collaboration is canceled by either the platform or the seller, or if the creator rejects the invite, the amount will be returned to your available portion.
• Total: The sum of the available and locked amounts.

• The creator rejects or ignores the invite.
• You delete a creator from a launched invite.
• A creator fails to deliver qualified content after 3 rounds of reviews and edits.

• Step 1: Go to the Affiliate Center -> Flat Fee Payment -> Click the '···' button -> Select Refund.
• Step 2: Confirm the refund amount and click Submit.
• Step 3: Check the refund status in the 'Refund' tab. The status could be Processing (refund is in process), Success (the refund has been processed by the bank. You may still need to wait 3 to 10 business days to receive it), Failed: (refund failed. You can submit a ticket for assistance).

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