Disclaimer

This document is provided for reference only. It is not intended to serve as a legally binding document and does not constitute legal advice, a contract, or a commitment of any kind. This document is subject to change without notice. For any binding terms, interpretation, enforcement, or reliance, please refer exclusively to the official English version published by the Platform and consult with legal counsel as needed.

What is NewStar Program 🌟 ?

The NewStar Product Program is TikTok Shop’s step-by-step guide to accelerate new product growth and turn them into next rising stars. This proven playbook walks you through key actions—such as improving listing quality and enrolling in sample programs, to help you achieve your first sale and successfully complete the cold start journey.

Key Benefits

• Unlock rewards: Earn amplified marketing support by completing missions, plus up to $70 in additional ad credits for each designated product.
• Clear next steps: Easy-to-follow guidance to help improve your product performance.
• Boost GMV: According to statistics, products that follow NewStar Program actions are over 30x more likely to hit $250 GMV and 3+ orders.

For policy details, please visit TikTok Shop US NewStar Product Sales Incentive Program Introduction

How it Works

Product Eligibility

• Was newly listed on the Platform; listing date: from October 1, 2025 to November 30, 2025
• Remained in compliance with the Platform’s product governance rules throughout the Policy Period.

Step 1: Register for the NewStar Program ✍️

Go to Seller Center > Product opportunities and Sign up now!
Note: Access to this feature is limited to invited sellers. If you've registered previously, you will be automatically enrolled.

Step 2: List your new products 📋

List your new products! Designated products will receive extra ad credit rewards after completing missions.

• Go to Seller Center > Product opportunities to find and list designated products, which include
  • Product > Exclusive opportunities/ Global bestsellers/ Seasonal products
  • Category > Popular subcategories
  • Keyword > Seasonal keywords

Exclusive opportunities/ Global bestsellers/ Seasonal products
Popular subcategories
Seasonal keywords

• Or go to Seller Center > Add products to add general products.

Click here to learn more about product opportunities.

Step 3: Complete missions & Earn rewards 🥳

The NewStar Program includes two types of missions: the New Product First Sale Mission and the New Product Cold-Start Mission. Each mission guides you through key actions to achieve your first sale or successfully complete the cold start.
🎯 New Product First Sale Mission

• Action (complete ALL of the following)
  1. Listing Quality: Ensure listing quality is rated Good or Fair, and upload >=5 images per product. [Go>>]

• Reward

Type	Reward	Product Type	Reward Conditions
Ad Credit	$15 per product with a monthly cap of $3,000 per seller	Designated product only	Each product is eligible for the reward if it: Completes all required actions under the First Sale Mission Completes all required actions under the Cold Start Mission Achieves $250 GMV and 3+ orders Click here to review the detailed incentive policy.

🥂 New Product Cold Start Mission

• Action (complete ONE of the following)
  1. Sample: Enable Free Sample or Refundable Sample Program. [Set up individually>>] or [Set up in batch>>]

set up individually
set up in batch

2. Discount: Register "TikTok Shop Early Access" campaign and set an early-bird price discount. [Go>>]

• Reward

Type	Reward	Product Type	Reward Conditions
Ad Credit	$55 per product with a monthly cap of $3,000 per seller	Designated product only	Each product is eligible for the reward if it: Completes all required actions under the First Sale Mission Completes all required actions under the Cold Start Mission Achieves $250 GMV and 3+ orders Click here to review the detailed incentive policy.

🥂 New Product Cold Start Mission

• Action (complete ONE of the following)
  1. Sample: Enable Free Sample or Refundable Sample Program. [Set up individually>>] [Set up in batch>>]

set up individually	set up in batch

2. Discount: Register "TikTok Shop Early Access" campaign and set an early-bird price discount. [Go>>]

• Reward

Type	Reward	Product Type	Reward Conditions
Ad Credit	$50 per product with a monthly cap of $3,000 per seller	Designated product only	Each product is eligible for the reward if it: Completes all required actions under the First Sale Mission Completes all required actions under the Cold Start Mission Achieves $250 GMV and 3+ orders In addition, the seller must have at least 5 products that: Complete all required actions under the First Sale Mission. Successfully generated at least one valid order Click here to review the detailed incentive policy.
Marketing support	Receive more page views compared to other products	All products (including designated products and general products)	Each product is eligible for the reward if it: It completes all required actions under the First Sale Mission. It completes all required actions under the Cold Start Mission.

Note: The Ads Credit will be calculated and settled monthly. After the end of policy period , the Rewards amounts will be verified within 30 Business Days. Upon confirmation by TikTok, the Ads Credit will be provided to the seller's Ads Manager Account.

Need Help?

Contact your Account Manager directly for personalized support.