Introduction: What are Product Opportunities?

Are you looking for inspiration for a new product idea? Or thinking about popular keywords to add to your product titles and descriptions to capture customer interest? See what's trending on TikTok each week with Product Opportunities to help guide your TikTok shop strategy. Plus, if you see something trending that matches something you already have in your catalog, you can also match your products against popular keywords, hashtags, subcategories, and products to gain more views and sales!
Product opportunities offers four ways to discover what's trending:

• Popular keywords: Allows you to find highly-searched keywords on TikTok that you can use to improve SEO or inspire your next video.
• Popular hashtags: Allows you to find popular hashtags used in trending videos or that have high sales volume to add to your new and existing content.
• Popular subcategories: Allows you to discover popular subcategories on TikTok that customers are searching for to inspire your next product idea.
• Popular products: Allows you to discover popular products from online marketplaces that have low inventory or are under-supplied on TikTok Shop to highlight areas where you can take advantage of high customer demand.

What are the benefits？

1. Stay ahead of the competition: Keeping up with the latest trends and stocking your shop with the most wanted products from TikTok shoppers will help you differentiate yourself from other shops.
2. Boost Shop tab visibility: See a trending keyword or product that matches a product in your catalog? Match your product with the highlighted opportunities for the chance to earn more views on Shop tab to drive more sales.
3. Find your next best seller: TikTok is a dynamic and fast-paced platform. Analyze what's been trending recently to find inspiration for your next unique product idea!

Steps

How to access Product Opportunities

Log into Seller Center, click Products on the left-hand navigation bar, and select Product Opportunities.

View trending keywords, hashtags, subcategories, and products

Use the top navigation to explore different types of trends that can help you decide what products to focus on from your existing catalog, or give you inspiration for what you should stock next!

Example 1: Top searched keywords

Selecting the Top searched keywords tab will reveal keywords relevant to your products/category that have high search volume and a low number of related products. This means there could be an opportunity for you to better highlight those keywords in product titles and descriptions if they are related to any of your products.
To start this process, tap the Add products button under the Action column for a relevant keyword. This brings up the Opportunity details screen. Here, you'll see Product matching criteria to advise you on what keywords to add to your product title and description, and Opportunity trends to see how user interest in the keyword has grown over time.
If you have a product in your catalog that is relevant to this keyword, tap Select products at the bottom of the page. In Step 1, select all relevant products and tap Next. In Step 2, add the keywords directly to your product title. We would also recommend adding the keywords to your product description. Once you are done, click Submit.
By including trending keywords in your titles and descriptions, and submitting your products for the highlighted opportunity, you will increase your product relevance when users search or browse related products. You can also think outside the box and use these insights to inform your content strategy, including keywords to highlight in your shoppable videos or hashtags to add to video descriptions.

Example 2: Popular products

Selecting the Popular products tab helps you explore products that have been trending recently on TikTok. While you may not sell these products now, you might use this tab to find inspiration for your next TikTok product.
If you do have an existing product that matches one of the highlighted products, you can similarly submit this product to increase your product relevance. Tap Add products under the opportunity and check the details under Product matching criteria. It is very important that your product matches the category and shows the exact same product in the product images.
Once you're ready, tap Select products and choose the matching product in your catalog. Tap Submit once finished. After you submit, our system will check to ensure your products match the opportunity.

View submission status and earned rewards

After submitting your products, you can check the status by clicking Your submissions in the top dashboard.
In the Approved tab, you'll see all the products that were successfully matched to a relevant opportunity. You can also check if your products received incentives including more impressions in search and the Shop tab recommendation feed.
In the Rejected tab, you'll see the products you submitted that our system identified as a non-match to the opportunity listed.

Sign up for auto-match

If you love the Product Opportunities tool, you can also opt into Auto-match. This functionality will constantly scan your catalog for products that map to any of the listed opportunities (products, keywords, hashtags, subcategories) and automatically submit your products if the platform finds a match. You can also continue to submit products manually while Auto-match is on. Using Auto-match gives you the highest chance of earning more impressions across submitted products.

Looking for product insights?

Search by keyword and learn about the product's selling potential insights on TTS, Learn about the demand and selling potential insights about the product on TikTok Shop.

Step 1: Go to Product Opportunities in Seller Center, and locate the "Discover the high-potential product insights through smart search" *

Step 2: Enter a product keyword and click 'Search' to check its selling potential

Step 3 - Get product insights and selling potential

Learn about customer demand and units sold for this product type

Learn about Product Supply/seller competition for this product type - last 60 days

Learn how customers purchase the product - video, card or live video etc

FAQs

1. I'm a brand seller and only sell items from a specific category. How should I use Product Opportunities?
   1. See our dedicated article on the brand Product Opportunities experience.
2. Do I need to add new products to my catalog to use Product Opportunities?
   1. No - there are many ways to make the most of the insights in Product Opportunities! On top of finding inspiration for your next best selling product, you can also add trending keywords and hashtags to optimize your product listings and shoppable video content. Or you can keep pulse of how trends are changing to decide whether to invest more time and resources (e.g. Affiliates) into certain products over others as those products start to trend.