New Product Rewards

01/08/2026

Manage Product

Summary

What is the TikTok Shop New Product Rewards program and how does it help sellers accelerate product success?

It’s a tiered, milestone-based program that supports new high-potential listings by providing exposure, ad credits, and strategic guidance to help sellers surpass the critical $250 GMV cold start goal quickly.
The program focuses seller efforts on promising products, offering clear tasks and rewards to boost discoverability, sales, and growth within a defined monthly period.

Who is eligible for the New Product Rewards program and what are the key participation requirements?

Eligibility is automatic for new products listed in January 2026 that TikTok Shop identifies as high-potential based on demand, trends, and compliance, and that are available for purchase on TikTok Shop U.S.
Sellers must complete all required actions and claim rewards within the same calendar month (Jan 1-31, 2026 UTC+8) to qualify; rewards expire if not claimed timely.

What are the three phases of the New Product Rewards program and what actions and rewards do sellers need to complete and expect?

Phase 1 (Foundational Success): Complete 3 tasks (≥5 stock, ≥5 images, enable free shipping) to get dedicated exposure support.
Phase 2 (Boost Growth): Complete 1 action (publish video or offer ≥15% discount) plus 1 order to earn a $15 ad credit (must be claimed).
Phase 3 (Achieve Cold Start): Reach $250 GMV and ≥3 orders to earn $55 ad credit and qualify for the Hero Program.

How can sellers access, track, and claim their rewards in the New Product Rewards program?

Sellers log into Seller Center, navigate to Products > New Products Reward to view eligible products, tasks, rewards, and program deadlines.
After completing tasks, allow 24-48 hours for reward processing; claim ad credits manually before program end; track progress and total exposure/ad credits in the Rewards Overview dashboard.

What are the strategic implications of participating in the New Product Rewards program for TikTok Shop sellers?

It enables sellers to focus resources on products with proven market potential, reducing guesswork and increasing chances of early sales success.
Earning rewards and qualifying for the Hero Program can unlock further growth opportunities and platform-level support, accelerating a product’s path to bestseller status.

Show moreShow less

🚀 Introducing New Product Rewards to Accelerate Your Success

The program is TikTok Shop's fast track to help turn high-potential new listings into profitable sellers. It is a strategic program that focuses your efforts and rewards every milestone you hit, ensuring your product doesn't just launch, but helps soar past the critical $250 GMV "cold start" goal.

🎯 Key Benefits of Joining New Product Rewards

Focus your effortWe select your most promising new listings based on market demand and category trends. Stop guessing and only invest time and resources where you are most likely to succeed and qualify for the exclusive Hero Program.

Unlock high-impact supportGain dedicated exposure support across TikTok Shop and claimable ad credits upon task completion. This is platform-level support that is proven to be effective at driving views and sales.

Actionable, clear path to GMV growthFollow our simple, tier-based program with high-leverage actions (like optimized content and strategic pricing) that can help accelerate your product's journey to $250 GMV.

Note: This program is currently exclusive to selected sellers and products. Check your Seller Center to see if you qualify!

🛠️ Getting Started: Accessing New Product Rewards

Step 1: Log in to Seller Center.

Step 2: Navigate to Products on the left-hand menu.

Step 3: Click on .

Eligibility Criteria:Your new products are automatically included in your dashboard if they meet the following:

The product was newly listed in January, 2026.
TikTok Shop has identified it as high-potential based on strong category trends, market demand, and quality product information.
It is available for purchase on TikTok Shop U.S., visible in our search systems, and compliant with all applicable TikTok Shop policies and rules.

Important: To qualify for rewards, all required actions must be completed within the same calendar month. Additionally, rewards must be claimed within the active program period, or they will expire.

The current program runs from January 1, 2026 (UTC+8) to January 31, 2026 (UTC+8).

✨ How It Works: Your 3-Phase Acceleration Plan

The program provides a clear list of recommended actions for each eligible product, guiding you through three powerful phases of growth.

Step 1: Review your productsYour New Product Rewards dashboard provides a centralized view of your eligible products, including:

To-do's: A clear list of tasks needed for the next tier.
Target Rewards: The powerful reward package you will unlock.
Program Window: Remaining days to hit your goal until month ends.
Rewards: A summary of your already earned platform support.

Step 2: Optimize and earn rewards by following the tiered programFollow the steps below to systematically build momentum and unlock valuable support.

Click View more for any product to see the phases and rewards.

Important: Make sure you complete all required actions within the same calendar month. Don't forget to claim your rewards before the program period ends, or you will lose them.

Current Period: January 1, 2026 (UTC+8) to January 31, 2026 (UTC+8).

Focus and Action	Reward Unlocked
Phase 1: Foundational Success 🛠️ Get your product basics right for increased discoverability.
You must complete ALL 3 actions: Maintain a sufficient stock level ≥ 5 Upload product images ≥ 5 Enable Free Shipping	Dedicated Exposure Support Your product will receive extra exposure across TikTok Shop surfaces to help you increase product views.
Phase 2: Boost Your Growth 🚀 Drive your first sales with content and competitive pricing.
You must complete ONE of the following actions AND achieve at least one order for the product: Publish one short video (work with creators or self-upload) Offer a product discount ≥ 15%	$15 Claimable Ad Credit A $15 ad credit will be deposited into your ad account to help you scale initial momentum.IMPORTANT: You must click 'Claim' in the Rewards column to secure your ad credit. This reward is NOT deposited automatically.
Phase 3: Achieve Cold Start Milestone 🎉 Successfully transform your product into a proven performer!
You must achieve the cold start milestone within the program window by hitting: GMV ≥ $250 AND ≥ 3 orders.	$55 Ad Credit & Hero Program Qualification To ensure continuous growth, you'll earn an additional $55 ad credit AND gain qualification to enroll in the Hero Program (your path to bestseller status and even more powerful rewards!).

Reward Processing Time: After you complete a task, please allow 24 to 48 hours for the rewards to be processed and appear in your dashboard.

Step 3: Claim and track your successYour dashboard's Rewards Overview section keeps your progress clear and organized:

Products with rewards: See how many products have earned rewards within the 30-day window.
Exposure support: Track the total exposure support your products have gained.
Ad credits: View the sum of all ad credits granted to your account.

Your next step is simple: Log in to Seller Center, review your eligible high-potential products, and start optimizing today to secure your dedicated support!

PreviousNewStar Product Program