🚀 Introducing New Product Rewards to Accelerate Your Success

The New Product Rewards program is TikTok Shop's fast track to help turn high-potential new listings into profitable sellers. It is a strategic program that focuses your efforts and rewards every milestone you hit, ensuring your product doesn't just launch, but helps soar past the critical $250 GMV "cold start" goal.

🎯 Key Benefits of Joining New Product Rewards

Focus your effortWe select your most promising new listings based on market demand and category trends. Stop guessing and only invest time and resources where you are most likely to succeed and qualify for the exclusive Hero Program.
Unlock high-impact supportGain dedicated exposure support across TikTok Shop and claimable ad credits upon task completion. This is platform-level support that is proven to be effective at driving views and sales.
Actionable, clear path to GMV growthFollow our simple, tier-based program with high-leverage actions (like optimized content and strategic pricing) that can help accelerate your product's journey to $250 GMV.
Note: This program is currently exclusive to selected sellers and products. Check your Seller Center to see if you qualify!

🛠️ Getting Started: Accessing New Product Rewards

Step 1: Log in to Seller Center.
Step 2: Navigate to Products on the left-hand menu.
Step 3: Click on New Products Reward.
Eligibility Criteria:Your new products are automatically included in your dashboard if they meet the following:

• The product was newly listed in January, 2026.
• TikTok Shop has identified it as high-potential based on strong category trends, market demand, and quality product information.
• It is available for purchase on TikTok Shop U.S., visible in our search systems, and compliant with all applicable TikTok Shop policies and rules.

Important: To qualify for rewards, all required actions must be completed within the same calendar month. Additionally, rewards must be claimed within the active program period, or they will expire.
The current program runs from January 1, 2026 (UTC+8) to January 31, 2026 (UTC+8).

✨ How It Works: Your 3-Phase Acceleration Plan

The program provides a clear list of recommended actions for each eligible product, guiding you through three powerful phases of growth.
Step 1: Review your productsYour New Product Rewards dashboard provides a centralized view of your eligible products, including:

• To-do's: A clear list of tasks needed for the next tier.
• Target Rewards: The powerful reward package you will unlock.
• Program Window: Remaining days to hit your goal until month ends.
• Rewards: A summary of your already earned platform support.
  

Step 2: Optimize and earn rewards by following the tiered programFollow the steps below to systematically build momentum and unlock valuable support.
Click View more for any product to see the phases and rewards.
Important: Make sure you complete all required actions within the same calendar month. Don't forget to claim your rewards before the program period ends, or you will lose them.
Reward Processing Time: After you complete a task, please allow 24 to 48 hours for the rewards to be processed and appear in your dashboard.
Step 3: Claim and track your successYour dashboard's Rewards Overview section keeps your progress clear and organized:

• Products with rewards: See how many products have earned rewards within the 30-day window.
• Exposure support: Track the total exposure support your products have gained.
• Ad credits: View the sum of all ad credits granted to your account.
  

Your next step is simple: Log in to Seller Center, review your eligible high-potential products, and start optimizing today to secure your dedicated support!