New Product Rewards

11/24/2025

Manage Product

Summary

What is the TikTok Shop New Product Rewards program and how does it help sellers accelerate product success?

It’s a tiered, milestone-based program that supports high-potential new listings by providing exposure, ad credits, and clear growth actions to help sellers surpass the critical $250 GMV cold start goal quickly.
The program focuses sellers’ efforts on promising products identified by market demand and category trends, reducing guesswork and maximizing chances of success.

Who is eligible for the New Product Rewards program and how can sellers access it?

Eligibility requires products listed within the last 30 days, identified as high-potential by TikTok Shop, available for purchase in the U.S., visible in search, and compliant with TikTok Shop policies.
Sellers can access the program via Seller Center by navigating to Products > New Products Reward to view eligible products and track progress.

What are the key phases and required actions sellers must complete to unlock rewards in the program?

Phase 1 (Foundational Success): Complete 3 actions—maintain stock ≥5, upload ≥5 images, enable free shipping—to earn dedicated exposure support.
Phase 2 (Boost Growth): Complete 1 action (publish a short video or offer ≥15% discount) plus achieve ≥1 order to claim a $15 ad credit (must be manually claimed).
Phase 3 (Achieve Cold Start): Reach GMV ≥ $250 and ≥3 orders to earn $55 ad credit and qualify for the Hero Program.

What types of rewards and support do sellers receive as they progress through the New Product Rewards program?

Rewards include increased product exposure across TikTok Shop, claimable ad credits ($15 and $55), and eligibility for the Hero Program, which offers further growth opportunities and benefits.
Sellers can track earned rewards, exposure support, and ad credits in the Rewards Overview dashboard within Seller Center.

What are the recommended next steps for sellers interested in leveraging the New Product Rewards program?

Log in to Seller Center, review eligible new products in the New Product Rewards dashboard, and systematically complete recommended tasks to unlock rewards and accelerate sales growth.
Monitor progress regularly and claim ad credits promptly to maximize benefits and move toward bestseller status through the Hero Program.

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🚀 Introducing New Product Rewards to Accelerate Your Success

The New Product Rewards program is TikTok Shop's fast track to help turn high-potential new listings into profitable sellers. It is a strategic program that focuses your efforts and rewards every milestone you hit, ensuring your product doesn't just launch, but helps soar past the critical $250 GMV "cold start" goal.

🎯 Key Benefits of Joining New Product Rewards

Focus your effortWe select your most promising new listings based on market demand and category trends. Stop guessing and only invest time and resources where you are most likely to succeed and qualify for the exclusive Hero Program.

Unlock high-impact supportGain dedicated exposure support across TikTok Shop and claimable ad credits upon task completion. This is platform-level support that is proven to be effective at driving views and sales.

Actionable, clear path to GMV growthFollow our simple, tier-based program with high-leverage actions (like optimized content and strategic pricing) that can help accelerate your product's journey to $250 GMV.

Note: This program is currently exclusive to selected sellers and products. Check your Seller Center to see if you qualify!

🛠️ Getting Started: Accessing New Product Rewards

Step 1: Log in to Seller Center.

Step 2: Navigate to Products on the left-hand menu.

Step 3: Click on .

Eligibility Criteria:Your new products are automatically included in your dashboard if they meet the following:

The product was listed within the last 30 days.
TikTok Shop has identified it as high-potential based on strong category trends, market demand, and quality product information.
It is available for purchase on TikTok Shop U.S., visible in our search systems, and compliant with all applicable TikTok Shop policies and rules.

✨ How It Works: Your 3-Phase Acceleration Plan

The program provides a clear list of recommended actions for each eligible product, guiding you through three powerful phases of growth.

Step 1: Review your productsYour New Product Rewards dashboard provides a centralized view of your eligible products, including:

To-do's: A clear list of tasks needed for the next tier.
Target Rewards: The powerful reward package you will unlock.
Program Window: Remaining days to hit your goal.
Rewards: A summary of your already earned platform support.

Step 2: Optimize and earn rewards by following the tiered programFollow the steps below to systematically build momentum and unlock valuable support.

Click View more for any product to see the phases and rewards.

Focus and Action	Reward Unlocked
Phase 1: Foundational Success 🛠️ Get your product basics right for increased discoverability.
You must complete ALL 3 actions: Maintain a sufficient stock level ≥ 5 Upload product images ≥ 5 Enable Free Shipping	Dedicated Exposure Support Your product will receive extra exposure across TikTok Shop surfaces to help you increase product views.
Phase 2: Boost Your Growth 🚀 Drive your first sales with content and competitive pricing.
You must complete ONE of the following actions AND achieve at least one order for the product: Publish one short video (work with creators or self-upload) Offer a product discount ≥ 15%	$15 Claimable Ad Credit A $15 ad credit will be deposited into your ad account to help you scale initial momentum.IMPORTANT: You must click 'Claim' in the Rewards column to secure your ad credit. This reward is NOT deposited automatically.
Phase 3: Achieve Cold Start Milestone 🎉 Successfully transform your product into a proven performer!
You must achieve the cold start milestone within the program window by hitting: GMV ≥ $250 AND ≥ 3 orders.	$55 Ad Credit & Hero Program Qualification To ensure continuous growth, you'll earn an additional $55 ad credit AND gain qualification to enroll in the Hero Program (your path to bestseller status and even more powerful rewards!).

Reward Processing Time: After you complete a task, please allow 24 to 48 hours for the rewards to be processed and appear in your dashboard.

Step 3: Claim and track your successYour dashboard's Rewards Overview section keeps your progress clear and organized:

Products with rewards: See how many products have earned rewards within the 30-day window.
Exposure support: Track the total exposure support your products have gained.
Ad credits: View the sum of all ad credits granted to your account.

Your next step is simple: Log in to Seller Center, review your eligible high-potential products, and start optimizing today to secure your dedicated support!

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