For more context on the general Product Opportunities experience, see https://seller-us.tiktok.com/university/essay?knowledge_id=4371484668528427&role=1&course_type=1&from=search&identity=1

Introduction: What are Product Opportunities for Shopify sellers?

We've launched a series of new features to make it easier for you to identify and list your top-performing Shopify products on TikTok Shop so that you can boost your sales and be eligible to earn exclusive rewards.

What are the benefits？

1. Keep your inventory fresh and relevant: Quickly identify and add your top-performing Shopify products that are proven to drive sales on TikTok Shop.
2. Reach more shoppers: Attract more buyers by listing popular products that shoppers want.
3. Earn exclusive benefits: When you list high-priority products on TikTok Shop, you may be eligible for premium product placement and discounts to drive sales.

Steps

How to access Product Opportunties

Log into Seller Center, click Products on the left-hand navigation bar, and select Product Opportunities.

View Exclusive opportunities from your Shopify catalog

Scroll to the Most-wanted products on TikTok Shop section. In the Exclusive opportunities tab, you will see products from your Shopify catalog that we think have high sales potential on TikTok Shop.

Add or sync your products from Shopify

After viewing the products with high sales potential, we encourage you to list these products on TikTok to continue growing your business! You can list the products in three ways:

1. TikTok for Shopify:

• With the new Instant Listing feature, you can automatically list your Shopify products on TikTok Shop, helping you expand your catalog and reach more shoppers. This feature saves time by pulling in product details like pricing, images, and descriptions directly from Shopify. Instant Listing is scheduled to run automatically starting March 1st, but you can opt out at any time.
• If you're not using Instant Listing, you can still add your hottest products to TikTok Shop. Look for products with the 🔥 emoji in the channel app, add any missing details, then sync them to TikTok Shop.

2. Shopify connector app:

• Sync the desired products directly from your Shopify connector app - the experience will vary depending on your app.

3. Add products through Product Opportunities:

• You can also add products via Product Opportunities directly. Tap Add products under the product you would like to list from Shopify.

• Next, tap Add new product in the Opportunity details page. This will open up a new window to create your listing. Any listing detail that can be synced from Shopify will already be pre-filled in this page. Simply complete any missing fields and tap Submit for review.

• Note: If you list products through Seller Center, make sure they're mapped back to your Shopify. If not, you'll need to manually fulfill these orders on TikTok Shop.

Check eligibility for exclusive incentives

In the Exclusive opportunities module, check to see if you are eligible for special incentives for adding products from your Shopify catalog to TikTok Shop. Incentives may include:

• Growth opportunities missions: Sign up for the [XX] mission to earn product discount coupons if you add [XX] products.
• Product discount coupons and premium product placement