Tiktok Shop Academy

November 2025 TikTok Shop US NewStar Product Sales Incentive Program Introduction

10/31/2025

Applies to:United States

AI Summary

November 2025 NewStar product incentives offer invited POP and local sellers $15 per eligible new product and $55 per successful cold-start product in Ads Credit, capped at $3,000/month. Eligible products must be NewStar items newly listed Oct 1–Nov 30, 2025, have valid orders, stay compliant, meet listing quality and 5-image requirements, and the shop must have SPS ≥ 3.5 or null; cold-start products also need $250 Settlement GMV, 3+ orders, and one promo task completed via Seller Center > Product Opportunities.

This document is provided for reference only. It is not intended to serve as a legally binding document and does not constitute legal advice, a contract, or a commitment of any kind. This document is subject to change without notice.
For any binding terms, interpretation, enforcement, or reliance, please refer exclusively to the official English version published by the Platform and consult with legal counsel as needed.

I. Scope of Application

  1. Policy Period: November 1, 2025 (UTC+8) to November 30, 2025 (UTC+8)
  2. Applicable to: Invited Platform Open Plan (POP) Sellers and local (L2L) Sellers

II. Definitions

  1. "Newstar Product(s)" means the product pool designated by the TikTok Operation team. For details, please refer to:
  2. "Eligible Actively Sale New Product" means a Newstar Product that satisfies all of the following conditions:
A. Was newly listed on the Platform with the listing date between October 1, 2025 to November 30, 2025;
B. Generated at least one valid order during the Policy Period; and
C. Remained in compliance with the Platform’s product governance rules throughout the Policy Period.
D. From October 1 to November 30, 2025, has not obtained incentives of "October 2025 TikTok Shop US NewStar Product Sales Incentive Program".
  1. "Successful Cold Start Product" means an Eligible Actively Sale New Product that, during the Policy Period, has generated a Settlement GMV of at least $250 and receives no fewer than 3 orders.

III. Participation Rules

Plan 1: New Product Sales Incentive

  1. Registration Entrance：Seller Center - Product Opportunities
  2. Incentive Threshold：To qualify for the Rewards, each Seller must meet all of the following conditions during the Policy Period:
    • The TikTok Shop Store under the seller meets the requirement of Shop Performance Score ≥ 3.5 or null;
    • All Eligible Actively Sale New Products must be rated Fair or Good under the Platform’s Listing Quality Guidelines;
    • Each Eligible Actively Sale New Product must include no fewer than five primary images；
  3. Rewards：
    • For NewStar products, based on the number of Eligible Actively Sale New Products listed in the Seller’s TikTok Shop Store that meet the Incentive Threshold within a calendar month, the Seller will be awarded an Ads Credit of $15 per Eligible Actively Sale New Products.
    • The Ads Credit is capped at $3000 per Seller per calendar month.
If the same Product is listed under multiple product links within the same TikTok Shop Store, it shall be counted as one Eligible Actively Sale New Product for the purpose of this policy and shall not be counted multiple times.
  1. Rewards Distribution:
The Ads Credit will be calculated and settled monthly. After the end of policy period , the Rewards amounts will be verified within 30 Business Days. Upon confirmation by TikTok, the Ads Credit will be provided to the seller's Ads Manager Account.

Plan 2: New Product Cold-Start Incentive

  1. Registration Entrance：Seller Center - Product Opportunities
  2. Incentive Threshold：To qualify for the Rewards, each Seller must meet all of the following conditions during the Policy Period:
    • Meets the requirement of Shop Performance Score ≥ 3.5 or null;
    • All Successful Cold Start Products must be rated Fair or Good under the Platform’s Listing Quality Guidelines;
    • Each Successful Cold Start Product must include no fewer than five primary images；
    • Completes any one of the following tasks:
      • Set an early-bird price discount; or
      • Enable free sample or Refundable Sample Program.
  3. Rewards：
    • For NewStar products, based on the number of Successful Cold Start Product listed in the Seller’s TikTok Shop Store that meet the Incentive Threshold within a calendar month, the Seller will be awarded an Ads Credit of $55 per Successful Cold Start Product.
    • The Ads Credit is capped at $3000 per Seller per calendar month.
If the same product is listed under multiple product links within the same TikTok Shop Store, it shall be counted as one Successful Cold Start Product for the purpose of this policy and shall not be counted multiple times.
  1. Rewards Distribution:
The Ads Credit will be calculated and settled monthly. After the end of policy period , the Rewards amounts will be verified within 30 Business Days. Upon confirmation by TikTok, the Ads Credit will be provided to the seller's Ads Manager Account.
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