Key points:

• Encourage viewers to purchase through TikTok Shop product links in your livestreams and videos.

Avoid directing viewers to shop, book, or make an order for products through private messages or third-party links.

What is Redirecting Traffic?

Redirecting traffic occurs when a call-to-action containing redirecting information for a promoted product is used during livestreams and videos.

Safe and Convenient Shopping on TikTok

We are committed to ensuring the safety and security of transactions and other activities on TikTok Shop. When users are directed outside of TikTok shop, we can no longer guarantee a safe and secure experience. Links to unregulated websites may also pose online safety risks, such as scams, phishing, and unauthorized collection of customer information.
You are vital to connecting shoppers to sellers on TikTok Shop! We are here to help ensure that they can safely find and securely purchase the products you promote in your shoppable content.
Watch the video below to dive deeper into the details!

Best Practices

• Encourage viewers to purchase through the TikTok Shop product links in your livestreams and shoppable videos.
• Boost your engagement! Get viewers to like, follow, comment, and share. The more viewers who return to your content, the more likely they are to purchase through your promotional content.

What to Avoid

• Avoid prompts to purchase through external links, usernames, websites, social media, and messaging services.
• Avoid adding your contact information in your bio, video or product descriptions, or content.
• Avoid linking TikTok Shop products in your videos or livestreams if you intend for viewers to purchase through other e-commerce platforms.
• Avoid featuring online fundraising platforms in content, including screenshots, screencasts, URLs, QR codes, or weblinks of fundraisers.
• Avoid directing viewers to fundraising platforms in your bio or including third-party fundraising URLs in your bio.

Calls-to-Action with Redirecting Information

A redirecting call-to-action is an explicit prompt for viewers to take action outside of TikTok Shop through text, verbal, or emoji cues in your content or links in your bio. TikTok Shop takes the safety of our users seriously. Creators whose content redirects traffic may be subject to enforcement actions in accordance with our TikTok Shop Creator Performance Evaluation Guidelines. Below are some non-exhaustive examples of statements to avoid that could violate our policies and lead to your content being removed.
"Buy" or similar keywords like 'shop', 'get', 'acquire', 'order', 'add to cart', ' 🛒', 'pay', 'purchase', etc.

• "Go to the link in the description to purchase this pair of shoes."
• "🛒 : websitexyz.com"
• "Scan this QR code to buy shop our sale!"
• "Book a tarrot card reading on my website. [Website displayed in video]"

"Invest" or similar keywords like 'deposit' etc.

• "Invest in this cryptocurrency. You can find us @XYZ."
• "Add me at (+86) 123 4567 890 to make your deposit."

"See more" or similar keywords like 'click', 'check out', 'available', etc.

• "Available on my socials @myshop. DM me if you want to make an order."
• "Check out my w-e-b-s-i-t-e [website] so you don't miss out on my flash sale."

"Click on the link in my bio to shop for more products""Sell" or similar keywords like "$", "%", etc.

• "Buy at [website] with my code SHOP10 for 10% off"
• "50% off website 🔗 in bio. We're almost sold out!"

The creator shows how to purchase a product from a third-party e-commerce website.

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For more information, please refer to our TikTok Shop Content Policy.