Key Points:

• Creators are not allowed to promote prohibited products in their TikTok Shop content.
• Creators can avoid prohibited product violations by reviewing TikTok Shop's Prohibited Product Policy.

Prohibited Products on TikTok Shop

TikTok Shop is all about creating a safe and positive shopping experience. To achieve this, we prohibit specific products on our platform because they are illegal or unsafe for our customers.
Sellers aren't allowed to sell these prohibited products on TikTok Shop, and creators are not allowed to promote them in their content, including still images, videos, and livestreams.

Examples of Prohibited Product Promotion

You can find a complete list of prohibited products in TikTok Shop's Prohibited Products Policy. Here are some examples that may result in content violations:

• Vapes
• Adult products
• Live animals
• Weight management products with misleading claims or before-and-after photos (learn more from Guidelines for Responsible Health-Related Content)

Best Practices

Creators can take proactive steps to ensure they are not promoting prohibited products in their content. Here are some best practices:

• Promote high-quality, safe products that are in line with our listing policies.

When in doubt, always review TikTok Shop's Prohibited Products Policy, and check back for new prohibited products on a regular basis.

• Review your creator notifications on the TikTok app.

We'll alert you when there are new requirements for prohibited content.

• Double-check your content.

Make sure there are no prohibited products being promoted in your content before you post or go live.

Frequently Asked Questions (FAQs)

How do I know if the product I'm promoting is prohibited?

Creators are responsible for ensuring their content complies with the TikTok Shop's Prohibited Products Policy. Get to know the list of prohibited products in the policy and check it regularly for updates!

What about restricted products? Can I promote them in my content?

Sellers need to get approval from TikTok Shop before listing and selling restricted products on our platform. Creators should be aware that they can only promote restricted products in their content if the seller has submitted the appropriate documentation and gotten approval. You can find a complete list of restricted products in TikTok's Restricted Products Policy.

What happens if I promote a prohibited product?

Creators who promote prohibited products in their content may receive violation points and have enforcement actions taken against them, as described in the Creator Enforcement Policy. Enforcement actions may include removal of e-commerce access or even permanent account deactivation. However, creators can avoid prohibited product violations by reviewing the types of products that are not allowed on the platform.

Can I appeal violations for prohibited product promotion?

Creators can appeal violations through Seller Center or the TikTok app by raising a ticket. TikTok Shop will investigate the appeal and make the necessary corrections if the violation was issued in error.