November 2025 TikTok Shop US NewStar Product Sales Incentive Program Introduction
10/31/2025
Summary
1. What are the key eligibility criteria and definitions for participating in TikTok Shop's Newstar Product incentives during the policy period?
- Eligible products are newly listed between October 1 and November 30, 2025, generate at least one valid order, comply with platform rules, and haven't received October 2025 incentives. Successful Cold Start Products must reach $250 GMV and 3+ orders.
2. What are the specific rules and requirements for sellers to qualify for the TikTok Shop New Product Sales Incentive and Cold-Start Incentive programs?
- Sellers need a Shop Performance Score ≥ 3.5, listing quality rated Fair or Good, and at least five primary images per product. For Cold-Start, they must set discounts or samples, and for Sales Incentives, meet product listing and sales thresholds.
3. How do sellers set up and manage their shipping and product listing to qualify for incentives?
- While the document doesn't specify shipping setup, it emphasizes listing quality (minimum five images), product compliance, and meeting sales or cold-start tasks. Ensuring product listings are complete and adhere to platform standards is crucial.
4. What are the reward amounts, caps, and distribution process for the Newstar Product Incentives?
- Sellers earn $15 per eligible product for sales incentives and $55 per successful cold-start product, capped at $3000/month. Rewards are calculated monthly, verified within 30 business days, and credited to the Ads Manager Account.
5. What are the implications for sellers in terms of compliance and performance to participate successfully in these incentive programs?
- Sellers must maintain a Shop Performance Score ≥ 3.5, ensure product listing quality, and meet specific sales or setup tasks. Non-compliance or poor listing quality could disqualify them from incentives and affect overall platform performance.
This document is provided for reference only. It is not intended to serve as a legally binding document and does not constitute legal advice, a contract, or a commitment of any kind. This document is subject to change without notice.For any binding terms, interpretation, enforcement, or reliance, please refer exclusively to the official English version published by the Platform and consult with legal counsel as needed.
I. Scope of Application
- Policy Period: November 1, 2025 (UTC+8) to November 30, 2025 (UTC+8)
- Applicable to: Invited Platform Open Plan (POP) Sellers and local (L2L) Sellers
II. Definitions
- "Newstar Product(s)" means the product pool designated by the TikTok Operation team. For details, please refer to:
- Seller Center - Product Opportunities - Product:Exclusive opportunities/Global bestsellers/Seasonal products, Category:Popular Subcategories, Keyword:Seasonal keywords
- "Eligible Actively Sale New Product" means a Newstar Product that satisfies all of the following conditions:
B. Generated at least one valid order during the Policy Period; and
C. Remained in compliance with the Platform’s product governance rules throughout the Policy Period.
D. From October 1 to November 30, 2025, has not obtained incentives of "October 2025 TikTok Shop US NewStar Product Sales Incentive Program".- "Successful Cold Start Product" means an Eligible Actively Sale New Product that, during the Policy Period, has generated a Settlement GMV of at least $250 and receives no fewer than 3 orders.
III. Participation Rules
Plan 1: New Product Sales Incentive
- Registration Entrance：Seller Center - Product Opportunities
- Incentive Threshold：To qualify for the Rewards, each Seller must meet all of the following conditions during the Policy Period:
- The TikTok Shop Store under the seller meets the requirement of Shop Performance Score ≥ 3.5 or null;
- All Eligible Actively Sale New Products must be rated Fair or Good under the Platform’s Listing Quality Guidelines;
- Each Eligible Actively Sale New Product must include no fewer than five primary images；
- Rewards：
- For NewStar products, based on the number of Eligible Actively Sale New Products listed in the Seller’s TikTok Shop Store that meet the Incentive Threshold within a calendar month, the Seller will be awarded an Ads Credit of $15 per Eligible Actively Sale New Products.
- The Ads Credit is capped at $3000 per Seller per calendar month.
If the same Product is listed under multiple product links within the same TikTok Shop Store, it shall be counted as one Eligible Actively Sale New Product for the purpose of this policy and shall not be counted multiple times.
- Rewards Distribution:
Plan 2: New Product Cold-Start Incentive
- Registration Entrance：Seller Center - Product Opportunities
- Incentive Threshold：To qualify for the Rewards, each Seller must meet all of the following conditions during the Policy Period:
- Meets the requirement of Shop Performance Score ≥ 3.5 or null;
- All Successful Cold Start Products must be rated Fair or Good under the Platform’s Listing Quality Guidelines;
- Each Successful Cold Start Product must include no fewer than five primary images；
- Completes any one of the following tasks:
- Set an early-bird price discount; or
- Enable free sample or Refundable Sample Program.
- Rewards：
- For NewStar products, based on the number of Successful Cold Start Product listed in the Seller’s TikTok Shop Store that meet the Incentive Threshold within a calendar month, the Seller will be awarded an Ads Credit of $55 per Successful Cold Start Product.
- The Ads Credit is capped at $3000 per Seller per calendar month.
If the same product is listed under multiple product links within the same TikTok Shop Store, it shall be counted as one Successful Cold Start Product for the purpose of this policy and shall not be counted multiple times.
- Rewards Distribution: