Drive Sales with TikTok Promote

Promote for More Product Purchases - Video

11/06/2025

To increase sales on your TikTok Shop, leverage the Promote feature to turn your shoppable videos into direct revenue drivers. While the Promote tool offers multiple campaign goals, we highly recommend setting your goal to promote for "More Product Purchases". This specific ad goal is essential because it optimizes your budget for buyers, not just viewers, capitalizing on the feature’s proven potential to drive conversions. In fact, global campaigns optimized for Product Purchases see an average Return on Ad Spend (ROAS) that is 81 times higher than those focused only on Video Views.

Here's how to set up Promote for More Product Purchases for Videos:

From the TikTok app, select the video you'd like to Promote and tap the 3 dot icon (Make sure the video has a product linked!)
Select “Promote” in the pop up.
For your ad goal, select "Get Sales" > "More Product Purchases".
You can also customize your promotion - choose your audience, interest targeting, budget, and duration. Click "Pay" once you are done with your setup, and you are good to go!

To get the most out of your Promote for Product Purchases video campaigns, keep these strategic tips in mind:

Tip	Recommendation	Why This Works?
Budget	Set your budget to at least 10 times the minimum required budget of $5.	Allocating a larger, dedicated budget helps the algorithm find the highest-intent buyers and accelerates the learning phase, leading to more conversions.
Duration	Run your campaign for a longer duration, with 2 to 7 days being the minimum recommended length.	Longer campaign periods give the optimization engine enough time to gather data and consistently improve your ROAS.
Targeting	Always customize your target audience settings.	Campaigns that utilize custom audience targeting achieve an average of 26% higher ROAS. Tailoring your audience ensures your ads are shown to the most likely buyers for your product.