Product Overview

The Price Watch is a set of pricing tools in Seller Center designed to help you better understand how promotions, coupons, and discounts work together.
With these tools, you can monitor potential pricing risks, forecast estimated shopper-facing prices, simulate promotion stacking rules, and review how different discounts may affect your final price.
The suite includes four key tools that work together to provide pricing clarity:
1. Safety Level MonitorSet a Safety Price for your products and monitor whether recent orders have fallen below your expected pricing threshold.
2. Price ForecastView the estimated final shopper price over a selected time period based on your current promotion setup.
3. Promotion SimulatorUse an interactive simulator to understand which promotions can stack, which promotions take priority, and how discounts may apply together.
4. How It WorksLearn how to use each pricing tool and access additional resources about promotion rules.
Additionally, you can access price forecast insights directly during campaign registration and campaign management. This helps you review the estimated final shopper price and price breakdown in the campaign workflow, so you can register and manage campaign products with greater confidence.

Key Benefits

• Understand how your promotions stack: Use the Promotion Simulator to visualize how multiple promotions and discounts may apply at checkout, and how they can affect a product's final price.
• Forecast shopper-facing prices with more confidence: Use Price Forecast to estimate how your active promotions and campaigns may affect future final prices, so you can spot unusually low pricing and adjust your promotion setup when needed.
• Stay alert about potential pricing risks: Safety Level Monitor reviews transactions from the past 14 days and highlights SKUs with orders that fell below your configured Safety Price. You can also review recommendations to adjust promotions and improve safety levels.

How it Works

Go to Seller Center → Marketing → Promotions → Price WatchYou may also access Price Watch from:
Seller Center → Marketing → Campaigns → Price WatchBoth entry points lead to the same pricing tool experience.

Safety Level Monitor

What it does

Safety Level Monitor helps you monitor whether your products' final post-promotion prices fall below the Safety Price you set. A Safety Price is your expected pricing threshold for a product or SKU. Once configured, Safety Level Monitor reviews recent order data and flags products that may have pricing risks.
Safety Level Monitor can help you:

• Set Safety Prices across your store or for specific SKUs.
• Monitor pricing risks based on recent order data.
• Review affected SKUs and related promotions.
• Suggest available actions, such as viewing details, editing, or removing certain promotions when applicable.

Please note that Safety Level Monitor is a pricing risk monitoring and diagnosis tool with partial real-time protection. It does not guarantee that all Safety Price breaches will be fully prevented.

How Safety Level Monitor works

Once you set or update Safety Prices, the system reviews order data from the past 14 days and calculates each product's Safety Level. A Safety Price breach is counted when an SKU in an order falls below the configured Safety Price. For example, if one order contains 10 units of the same SKU and all 10 units fall below the Safety Price, this counts as 10 breaches.

Set or update Safety Prices

You can set or update Safety Prices in four ways:

1. Store-level setup: Apply a discount baseline across your store. For example, you can set the Safety Price at 20% off of the current Retail Price. When a store-level discount baseline is set, the system dynamically calculates the Safety Price for eligible products based on each product's current Retail Price. If the Retail Price changes later, the store-level Safety Price will be recalculated accordingly. Additionally, newly added products will also follow the store-level discount baseline automatically. You can still set a stricter Safety Price for specific products or SKUs when needed.
2. Manual SKU-level edit: Search by Product ID and set Safety Prices at the SKU level. If both a store-level baseline and SKU-level Safety Price exist, the system will apply the stricter valid threshold as the effective Safety Price. For example, if a product's Retail Price is $100 and the store-level baseline creates a Safety Price of $50, a SKU-level Safety Price of $80 will be applied because it is stricter. However, setting SKU-level Safety Price lower than the store-level baseline-derived Safety Price may not be allowed.
3. Bulk update selected products: Select specific products and update their Safety Prices in bulk using a percentage-off rule.
4. Excel template upload: Download the template, fill in the Safety Price column, and upload the completed file. If any rows fail, you can download the error file to review the reason.
   

Review Safety Level

After Safety Prices are configured, products will be grouped by Safety Level:
After your first setup or any update, the initial calculation may take up to 4 hours. During this period, Safety Level may show as Pending. After you take action on a pricing risk, Safety Level will update gradually as new transaction data becomes available within the rolling 14-day monitoring window.

Improve products with pricing risks

For products with pricing risks, click "Improve" to review:

• Affected SKUs.
• Promotions that may have contributed to the price drop.
• Order-level price breakdowns.
• Available actions, such as View details, Edit, or Withdraw, depending on the promotion status.

The diagnosis is provided at the SKU level, so you can switch between SKUs to review the relevant recommendation and price breakdown.

Remove Safety Price

To remove the store-level Safety Price baseline, sellers can set the store-level discount baseline to 1% or update the SKU-level Safety Price to $0.01.

Real-time protection scope

When an eligible platform-funded Product Incentive, a type of direct product discount funded by TikTok Shop, would cause the final price to fall below the configured Safety Price, the system will automatically remove that Product Incentive during buyer-side price calculation.
Please note that this real-time protection only applies to eligible platform-funded Product Incentives. Other TikTok Shop-funded promotions and seller-funded promotions are monitored only, and will not be automatically blocked or modified by the system.
Example: How real-time protection may workSuppose a product has a Retail Price of $100 and a Safety Price of $50. The product is eligible for the following promotions: a seller discount of $30 off, a platform-funded Product Incentive of $30 off, and a platform-funded coupon of $10 off.
Since the platform-funded Product Incentive would cause the final price to fall below the $50 Safety Price, the system will automatically remove that Product Incentive during buyer-side price calculation.
However, the seller discount and platform-funded coupon may still apply if eligible, because they are not automatically removed by the system. As a result, the final price may still fall below the Safety Price in some cases.
In short, Safety Level Monitor helps monitor and reduce pricing risk, but it does not guarantee that every Safety Price breach will be prevented.

Price Forecast

What it does

Price Forecast helps you view the estimated final shopper price for a product over a selected time range, based on your current promotion setup and active discounts. Use this tool to understand how your current configuration may affect future shopper-facing prices.

How to use Price Forecast

1. Select a product, time range (default 7 days), and consumer type (e.g., new vs. existing vs all consumers).
2. Review the forecast timeline generated from your active promotions and campaigns.
3. Hover over any point on the timeline to view the price breakdown. The breakdown includes:

• Estimated final shopper price.
• Active promotions or campaigns contributing to that price.
• A breakdown of effective discounts, showing different promotion layers.

If a product is included in multiple campaigns, the tool shows the single campaign price that actually takes effect, helping avoid double-counting.

Promotion Simulator

What it does

The Promotion Simulator is an interactive tool that helps you understand how different discounts may interact before you finalize your promotion setup. It shows which promotions may apply, stack, or be overridden based on TikTok Shop's promotion rules.
The simulator breaks down discount interaction based on a three-layer hierarchy:

What you can learn

The right-hand module shows which promotions take effect across all discount layers and how they interact. It highlights:

• Applicable discounts triggered in the selected scenario.
• Priority logic indicating which discount takes precedence within each layer (e.g., campaign price overrides product discount).
• Stacking behavior across multiple layers (e.g., campaign + cart-level + coupon).

This view helps you clearly understand which discounts are applied and how the final effective price is determined conceptually.

How It Works

The How It Works section provides guidance on how to use the pricing tools in the Price Watch Suite.
You can use this section to learn how to:

• Set up and monitor Safety Prices in Safety Level Monitor.
• Use Price Forecast to review estimated shopper-facing prices.
• Use the Promotion Simulator to understand discount interaction.
• Review additional promotion rule resources when you need more detailed guidance.

For more information about promotion rules and stacking logic, please refer to this article on promotion rules.

Access Price Watch in Campaign Flows

What it does

Price Watch is also available in selected campaign registration and campaign management flows. This means you can review estimated final shopper prices and price breakdowns directly while registering or managing campaign products, without needing to switch back to the Price Watch page.
When you register products for a campaign, the forecast can help you understand how your submitted campaign price may interact with other active discounts, including product promotions, cart-level promotions, and coupons. This gives you more transparency into the expected shopper-facing price before you finalize campaign participation.

How Campaign Price Forecast works

During campaign registration or campaign management, you may see an Effective Reference Price column. This shows the estimated final shopper price after applicable discounts are applied, based on your current promotion settings. You can also view a detailed price breakdown to understand how each discount layer contributes to the estimated final price for the campaign product.
During campaign registration or campaign management, you may see an Effective Reference Price column. This shows the estimated final shopper price after applicable discounts are applied, based on your current promotion settings. You can also view a detailed price breakdown to understand how each discount layer contributes to the estimated final price for the campaign product.
In the campaign registration flows, you may also hover over the campaign price range to view how it is calculated for each product. The campaign price range indicates that the submitted campaign price must be lower than the verification price, which is determined by each campaign's policy. The verification price is based on the minimum final price (the lowest price from the past X days) and a price requirement (a predefined percentage threshold).

Using price forecast across different campaign scenarios

View price requirement and price forecast during standard registration:Go to Seller Center → Marketing → Campaign → Register for Campaigns → Online RegistrationView price forecast during bulk registration:Go to Seller Center → Marketing → Campaign → Register for Campaigns → Online Bulk RegistrationView price forecast in campaign management:Go to Seller Center → Marketing → Campaign → Manage Your Campaigns → Campaign Products