Product Overview

TikTok Shop Pricing Suite is your complete smart pricing system built directly into Seller Center. It helps you make strategic, data-driven pricing decisions by giving you a single, transparent view of how every discount interacts across your store.
The suite reveals exactly how promotions, platform coupons, and campaign discounts stack together so you can accurately forecast your shopper’s final checkout price, prevent conflicts, and maximize both conversion and profit.
The pricing duite includes four key tools that work together to provide pricing clarity:
1. Promotion simulator An interactive simulator that shows which discounts apply and why, clarifying stacking rules and priority across all promotion layers.
2. Price forecast Automatically calculates the estimated final shopper price within a selected time range, based on your active promotions and existing discounts.
3. Campaign price forecast Displays the estimated final shopper price during specific campaign periods. It brings full transparency into how your campaign price interacts with other active discounts, ensuring campaign compliance and predictable margins.
4. Stacking Rules An accessible, simplified guide that explains how different promotion types interact. It helps you quickly understand stacking logic, rule priority, and key definitions, reducing costly manual errors.

Key Benefits

• Full transparency across all discounts

Instantly see which discounts apply and how they stack, helping you make confident and informed decisions.

• Smarter forecasting and planning

Price and campaign price forecasts automatically calculate the shopper’s final price, enabling precise campaign planning and revenue optimization.

• Simplified pricing logic

The clear stacking rules guide makes complex promotion logic easy to understand, reducing confusion and ensuring compliance.

• Campaign-ready confidence

See how your campaign price interacts with every active promotion before launch, so you can finalize pricing strategies that meet policy and maximize profit.

How it Works

Go to Seller Center → Marketing → Promotions → Pricing Insights

Promotion simulator

What It does : Simulate how different discounts interact across all discount layers with an interactive tool that visualizes in real time which promotions apply, stack, or get overridden and clarifies stacking logic and rule priority.
The simulator breaks down discount interaction based on a three-layer hierarchy.

Discount Layer	Applies To	Examples	Stacking Rule
Single product promotion	Individual product	Product Discount, Campaign Price, Seller Flash Sale	Only the highest (optimal) discount wins. (e.g., Campaign Price overrides a Product Discount).
Cart level promotion	Entire cart value or purchase quantity	Buy More Save More, Gift-with-Purchase, Shipping Promotions.	Stacks on top of the Single-Product discount layer.
Cart level coupon	Final checkout stage	Chat Coupons, Follower Coupon, Platform Coupons.	Final discounts that apply after all other promotions.

Effective discountsThe right-hand module shows which promotions take effect across all discount layers and how they interact. It highlights:

• Applicable discounts triggered in the selected scenario.
• Priority logic indicating which discount takes precedence within each layer (e.g., campaign price overrides product discount).
• Stacking behavior across multiple layers (e.g., campaign + cart-level + coupon).

This view helps you clearly understand which discounts are applied and how the final effective price is determined conceptually.

Price forecast

What It does : A predictive tool that displays the estimated final shopper price for each product over a selected time range, based on your current promotional setup and active discounts. It helps you understand how your current configuration will shape the shopper-facing price in the future.

1. Select a product, time range (default 7 days), and consumer type (e.g., new vs. existing vs all consumers).
2. A price forecast timeline generated from your actual active promotions and campaigns.
3. Hover over any point on the timeline to view the exact price breakdown, showing:
   • The estimated final price.
   • The active promotions/campaigns contribute to that price.
   • A breakdown of effective discounts, showing all three discount layers. This illustrates the different promotional components that contribute to the final price.

Stacking rules

What it does: An in-product reference guide that clearly explains how different promotions interact, which ones take priority, and which can stack, helping you quickly understand TikTok Shop's complex pricing logic.
What you'll learn

• Pricing difference between sellers and buyers : The platform follows specific calculation rules to determine the final price, which can differ depending on whether you're viewing the seller price (what you earn) or the buyer price (what the shopper pays).
• Understanding strikethrough price : The strikethrough price is the price shown with a line through it, serving as a reference price to highlight the discount amount. It can be derived from one of two sources:
  1. Listing Price (MSRP): The suggested retail price of a product, submitted by the manufacturer, supplier, or seller via Seller Center or API.
  2. Retail Price: The original selling price set by the seller when listing the item.
• Layers of promotional discount : Discounts are grouped into three distinct layers. Discounts from a higher layer can often stack with discounts from a lower layer.
• How system rules determine which discounts apply : The platform uses three core rules to calculate the final effective price.

Rule	What it Means	Example
Optimal Discount	Within the same layer (e.g., two Single-Item Promotions), the platform always applies only the largest possible discount to the item.	If a product has a 30% off and a 50% off product discount, the buyer gets the 50% off deal.
Promotion Tool Priority	When a product is set up with multiple promotions that cannot stack, a predefined system prioritizes which promotion type wins.	A Campaign Price type usually takes priority over a standard Product Discount.
Stacking	Promotions from different layers can be combined to lower the final price further, provided rules permit.	A Flash sale + a Buy More Save More + a Seller Coupon can all apply.

Campaign price forecast

What it does : Helps you see the estimated final shopper price after all applicable promotions are applied during the campaign period, bringing full transparency to how your campaign price interacts with other active discounts.
During standard product registration, bulk registration, or campaign management, the Effective Reference Price column displays the estimated final shopper price after all applicable discounts are applied. You can also view a detailed price breakdown based on your current promotion settings, showing how each discount layer contributes to the final estimated price for the campaign you're registering.
You can also hover over the campaign price range to view how it is calculated for each product during campaign registration. The campaign price range indicates that the submitted campaign price must be lower than the verification price, which is determined by each campaign’s policy. The verification price is based on the minimum final price (the lowest price from the past X days) and a price requirement (a predefined percentage threshold).

Using price forecast across different campaign scenarios

View price requirement and price forecast during standard registration:

Go to Seller Center → Marketing → Campaign → Register for Campaigns → Online Registration

View price forecast during bulk registration:

Go to Seller Center → Marketing → Campaign → Register for Campaigns → Online Bulk Registration

View price forecast in campaign management:

Go to Seller Center → Marketing → Campaign → Manage Your Campaigns → Campaign Products