What is a TikTok Shop Flash Sale Campaign?

A Flash Sale campaign is a limited-time promotion that lets you offer products at steep discounts to quickly capture shopper attention and drive sales. By creating urgency and excitement, Flash Sale campaigns help you move inventory faster while boosting traffic to your shop.

Key things to know about Flash Sale Campaigns:

• Short Duration & Guaranteed Placement – Each Flash Sale session runs for 24 hours and features around 500 products. Your product is guaranteed at least one session, with the opportunity to be scheduled for more depending on performance.
• Reserved Inventory – Most Flash Sale campaigns require campaign reserved stock. Once you register, this stock is deducted from your available inventory and locked for the campaign. The campaign sale price only applies to this reserved stock. Each category also has a minimum quantity requirement per SKU.
• Big Discounts – Shoppers expect attractive deals (commonly 20%–50% or more). Your Flash Sale price must be lower than your recent lowest price or original price.
• Urgency & Scarcity – Countdown timers and limited stock create a “don’t miss out” effect, motivating customers to buy on the spot.
• High Visibility – Flash Sales are featured prominently across TikTok: in product pages, livestreams, short videos, and your shop showcase.

Eligibility Requirement:

• Pricing : Campaign prices are typically required to be at or below the lowest price in the past 30 days. For major events like BFCM, this requirement may extend further. Specific rules vary by campaign.
• Shop Performance Score: Your SPS must be 3.5 or higher. If you do not yet have an SPS, you may still be eligible.
• Shipping : You are required to offer free shipping on your products. The threshold for free shipping must be $30 or less. Please note that shipping requirements can vary by campaign.

Benefits to Your Business

• Drives Sales and Conversions: A key benefit of running a flash sale is a rapid increase in sales. The combination of a deep discount and a limited-time offer is a powerful motivator that can lead to a surge in immediate purchases and higher conversion rates.
• Increased Visibility on TikTok Shop: Flash sales provide multiple opportunities to get your products and brand in front of more customers. While these are common benefits, the specifics of each campaign may vary and are subject to change
  • Premium Exposure: Gain premium placement for your products on the Shoptab's Flash Sale Placement.
  • Dedicated Flash Sale Page: Customers can easily browse all campaign products on a dedicated page.
  • Campaign Badges: Your registered products will stand out with exclusive campaign badges on the product page.
  • Campaign Hashtag: Use the campaign hashtag like #TikTokShopRestock in your videos and LIVE streams to drive traffic.
  • Campaign Landing Page: Boost brand awareness with a dedicated page featuring your campaign products and content.
  • Deals Channel: Increase product discovery by having your products featured on TikTok Shop's Deals channel.
  • Banners: Gain visibility through campaign banners on TikTok, TikTok Shop, LIVE streams, and short videos.

How to register

Step 1: Registration Process

• Go to Seller Center → Marketing-> Campaigns then select the Flash Sale Campaign you’d like to register for and click [Register now].
  

Step 2: Review campaign details

• Review the benefits, details, and criteria before adding your products. TikTok Shop will allocate Flash Sale sessions 3 days before the campaign begins.
• Campaign Service Fee: Participation in Flash Sale campaigns is subject to a 1% campaign service fee. This fee is applied to every order line placed during the campaign period. Please refer to the Campaign service fees Q&As sections for more details.
  

If everything looks good, click Add Products to proceed.

Step 3: Check your campaign eligbility

In some cases, your shop or products may not meet the requirements to register for a campaign. When this happens, you’ll see a notification banner on the campaign details page.
To understand why something is not eligible and what actions you can take. Click Review all criteria

• A detailed panel will appear showing:
  • Real-time eligibility results for both your shop and products
  • The specific reasons you cannot register
  • Recommended next steps to improve eligibility

Step 4: Register your product

You’ll have three ways to register your products—choose the option that works best for you.

Step 5: Set campaign price & stock

Once the campaign reserved stock sells out, the campaign sale price will no longer be shown unless you add more reserved stock to the campaign.

Step 6 Registration Successful

When you reach this page, it confirms successful registration. We will then recommend additional relevant campaigns for them to join. After clicking the Register button, the price you entered in this campaign will automatically be pre-filled in the next one.

Step 6: Edits after Registration

How do I replenish stock?

In Seller Center, go to Marketing → Campaigns → Manage Your Campaigns. Find the sub-campaign you registered for, then click ManageFind your product, click Edit, increase the campaign quantity, and then click Update to save the changes.
Please note you can only increase your reserved stock. To reduce it, you’ll need to withdraw the product (PID) and re-register before the campaign deadline.

How do I make changes after the flash sale is scheduled?

• Go to Seller Center →Marketing-> Campaigns, then select the Flash Sale Campaign you have registered for and click manage
  

On the campaign products tab, you can view the status of your campaign products, which may be Under Review, Approved, Rejected, Expired, or Withdrawal Under Review. You can also view the schedule, edit or withdraw a product, or view its history.

Updating Campaign Price

To edit the price, click Edit. A pop-up window will appear where you can update the Campaign sale price field. After entering your changes, click Submit. However, please note that any changes are subject to approval and may lead to an adjustment to the provided subsidy. Also, subsidies are not always guaranteed and may vary depending on campaign rules and platform review

How do I view the campaign schedule and subsidy?

In Seller Center, go to Marketing → Campaigns → Manage Your Campaigns. Find the sub-campaign you registered for, then click ManageUnder Campaign products tab, click View scheduleYou can see the scheduled sessions along with your subsidized price.

Withdrawing from Campaigns

You can withdraw at different levels depending on what you need:

• Withdraw a single product: Select the product you want to remove and use the withdraw feature.
• Withdraw from the entire campaign: Use the Bulk Withdraw feature to remove all of your products from the campaign at once.
  

Step 7 : Reviewing Campaign Performance

In Seller Center, go to Marketing → Campaigns → Manage Your Campaigns.
On the Manage your campaigns tab, you can view the annual performance for all of your campaigns.To see a detailed breakdown for each campaign, click View data and it will redirect you to the analytics page

Step 8: TikTok Shop invited products

TikTok Shop may invite your products to join specific campaigns. When this happens, you’ll see a notification in the Recommendations section under Campaign tasksWhen you click the Invitations section, it opens a page showing all the invitations available to you, along with the details for each one
Under the Recommended products tab on the sub-campaign details page, you’ll see the products that have been invited. You can register a product with one click using Register, or register several at once using Bulk register
When using online bulk registration, you can quickly filter just your invited products. If you select Use max campaign price, the system will automatically apply the pre-filled campaign price configured by the platform, saving you time on manual setup
You can now register invited products using the Upload file option. Select the pre-filled template for unregistered invited products to download a file with all your invited items, update anything you wish, and upload it to finish registration quickly.
Note: The template contains a maximum of 50,000 invited products that are still unregistered.

Consumer's Experience

Campaign Service Fee FAQs

Q: What are campaign service fees?A: Campaign service fees are charges applied to eligible product campaigns. These fees are incurred for each order placed during the campaign period. You can find detailed information on the applicable fees and effective periods in the "Fee Policy" section of the campaign details page.
Q: How is campaign service fee being calculated?A: The Service Fee Rate × (Campaign Gross Sales - Seller Discount + Customer-Paid Shipping Fee)
Example: Order with one product joining a campaign
Q: Can I withdraw from a product campaign with a campaign fee? A: Yes. Once your withdrawal is approved, the status will change to "Expired." Campaign fees will only apply to orders placed before your withdrawal is finalized.
Q: How can I check the earnings and fees for each order?A: You can view detailed information by navigating to Seller Center > Finance > Settled Records and then clicking "View details".
Q: Are campaign fees refundable if I withdraw from a campaign?A: No, campaign fees applied to orders placed before your withdrawal is approved are non-refundable. However, you will not be charged campaign fees for any orders placed after the withdrawal process is completed.
Q: What happens if a customer cancels or returns an order?A: In the event of an order cancellation or return, campaign fees for those specific orders will not be charged. If a fee has already been charged, it may be refunded depending on the specific campaign's refund policy.
Q: Will I be charged multiple times if a product is in several campaigns?A: No. If you participate in multiple campaigns that all have a service fee, the fee will only be charged once per order. The fee will be based on the campaign price of the applicable campaign.

Flash Sale Campaigns FAQs

Q: Why am I not eligible to register?A: You can be ineligible for a few reasons. The two main ones are:

• SPS Score: You must have a high enough SPS score to register. If your score is too low, you won't be able to participate.
• Invitation-Only: Participation is by invitation only. Your shop or specific products may not have been invited to the campaign. Typically, only certain products, not an entire catalog, are selected for flash sales.

Q: What do the product statuses "Scheduled," "Unscheduled," and "Under Review" mean?

• Under Review: Your product registration has been submitted and is currently being reviewed for campaign eligibility.
• Unscheduled: The product has been approved for the campaign but has not yet been assigned to a specific flash sale session. Unscheduled products will not go live or be active.
• Scheduled: The product has been assigned to a specific flash sale session and will be live for the designated 24-hour period. This is how products become active in the campaign.

The process for a product to go live in a flash sale is as follows: Register > Under Review > Approved > Unscheduled > Scheduled > FLASH SALE.
Q: Why aren't all my products available for registration?A: Only designated products are eligible for registration in this campaign.
Q: What happens if the subsidy budget runs out?A: If TikTok Shop's budget for a campaign is exhausted, your campaign price will remain active. However, please note that subsidies are not guaranteed and may no longer apply once the budget is depleted.