TikTok for Shopify: Promotions Sync

Manage ProductCampaignPromotion Tools

Summary

What is the new Shopify-TikTok Shop promotion sync feature and how does it benefit sellers?

  • Shopify sellers can now sync promotions/discounts directly to TikTok Shop with one click, eliminating manual duplication.
  • Benefits include time savings, consistent marketing across platforms, streamlined promotion management, and improved customer engagement.

What are the key policies and limitations sellers should know about when syncing discounts from Shopify to TikTok Shop?

  • Edits to discounts must be made in Shopify only; changes in TikTok Shop won’t sync back and Shopify changes overwrite TikTok edits.
  • Only certain discount types sync (Amount off orders, Amount off products, Buy X get Y), and some fields like combination and eligibility must follow TikTok Shop policies.

How can sellers manage and control which promotions sync from Shopify to TikTok Shop?

  • Sellers can enable or disable promotion syncs via Shopify’s TikTok app under Shop Management > Marketing > Promotion Sync settings.
  • Promotions can be manually synced, unsynced individually or in bulk, and sales channel selection controls whether a discount syncs to TikTok Shop.

What are the specific discount types and settings that successfully sync from Shopify to TikTok Shop, and what are their restrictions?

  • Amount off orders sync as “Buy More Save More,” amount off products as “Product Discount,” and Buy X get Y as “Gift with Purchase.”
  • Targeting specific customers or segments, usage limits, subscription purchases, and some discount combinations do not sync or have restrictions.

What are important technical details and limitations sellers must consider for syncing promotions?

  • Discount codes must be under 70 characters; discount percentages must be between 5%-60% (Shopify) or 5%-90% (TikTok).
  • Only items listed on TikTok Shop sync; gift product value cannot exceed $75; only one active discount allowed at a time to avoid errors.

Overview:

Shopify sellers can now sync Promotions/Discounts created on Shopify directly to TikTok Shop (TTS) using a one-click sync feature.
This ensures sellers can efficiently manage their promotions across both platforms without needing to manually duplicate or recreate them.
⚠️ Note:
Currently, this feature is only available for whitelisted sellers and will be gradually rolled out to all sellers soon.

Key Benefits:

Improved Efficiency – Saves time by eliminating the need to recreate promotions manually.
Increased Marketing Penetration – Ensures consistent promotions across platforms, helping maximize reach and conversion.
Streamline Promotion Management - Empowers Shopify sellers to streamline their promotions, maintain consistency, and drive better engagement with customers.

Understanding Your Discount Sync Policy:

  1. Any discount changes made in the TikTok Shop Seller Center or TikTok promotion page will not sync back to Shopify. However, any discount changes made in Shopify will overwrite any changes made in TikTok. We recommend that you only edit discount details in Shopify.
  2. Your Shopify promotions will be synced to TikTok Shop as the following:
    1. Amount off orders = "Buy More Save More" on TikTok Shop
    2. Amount off products = "Product Discount" on TikTok Shop
    3. Buy X get Y = "Gift with Purchase" on TikTok Shop
  3. While we will ensure that your discount form, discount rate, discount time and other key information are synchronized, some fields like "combination" and "eligibility" will need to follow TTS policy guidelines.

Types of discounts we currently sync:

  1. Amount off orders
  2. Amount off products
  3. Buy X get Y

Easy View Promotion Sync Guide

Setting Type
Shopify Setting
TikTok Shop Sync
Discount Methodimage
Discount Code✅ - Will sync UPDATED May 2025 - will only sync discount codes with NO usage limit and NO targeting. Dicount will be auto applied as a product discount and not a promo code application.
Automatic discount✅ - Will sync Shopify has not enabled a method to remove sales channels from automatic discounts, so these will auto sync as a product discount
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Amount off Products✅ - Will sync as a product discount on TikTok Shop
Buy X Get Y✅ - SOME will sync. Any Buy X and get Y Free will sync as Gift with Purchase on TikTok Shop
Amount off Order✅ - Will sync as Buy More, Save More on TikTok Shop

Promotion Specific Settings on TikTok App

We’ve introduced a new Promotion Sync Settings feature!
This gives you more control over your promotions — you can now turn off future promotion syncs if you don’t want new promotions to automatically sync to TikTok Shop.
To Turn off the settings
  1. Go to Shopify --> TikTok --> Shop management --> Shop settings tab
  2. Go to Marketing tab
  3. Turn OFF the sync you do NOT want to sync
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Demo video

Promotion Specific Settings on Shopify

Promotion Specific Settings
Setting Type
Shopify Setting
Amount off Products
(Product Discount on TikTok)
Amount off Order
(Buy More, Save More on TikTok)
Buy X Get Y(Gift with Purchase on TikTok
Targetingimage
All customers✅ - Will sync✅ - Will sync✅ - Will sync
❌- Will not sync
❌- Will not sync
Max Discount Usesimage
Nothing is checked (no max discount uses)✅ - Will sync✅ - Will sync✅ - Will sync
❌- Will not sync
❌- Will not sync
Minimum Purchase Requirementsimage
Buy X Get Y setting:image
No minimum requirements✅ - Will sync✅ - Will syncN/A
❌- Will not sync
❌- Will not sync
Purchase Typeimage
One-time purchase✅ - Will sync✅ - Will sync✅ - Will sync
❌- Will not sync
✅ - Will sync
Discounted Value(Buy X Get Y only)image
PercentageN/AN/A❌- Will not sync
N/A
N/A
Discount Combinationsimage
Have only one type of discount and select any one option (or none)✅ - Will sync✅ - Will sync✅ - Will sync
✅ - Will sync
✅ - Will sync
❌- Will not sync
Additional Limitations
  • Only 1 can be active at any time (you will get an error)
  • Discount code and name NOT to exceed 70 characters.
  • Discount % can NOT be <5% or >60%
  • De-selecting Sales channel removes any ongoing/synced discounts
  • Discount % can NOT be <5% or >90%
De-selecting Sales channel removes any ongoing/synced discounts
  • Only items already listed on TikTok Shop will sync
  • Gift product value cannot exceed $75

Promotion Specific Set Up Information

How to sync during promotion set up:

Using "Amount off orders" as an example of the flow:
  1. Login to Shopify
  2. In the Discounts tab, click on Create discount
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  1. Choose your discount type.
    1. In this example, we are using Amount Off Order
  2. Fill in the discount details as required for your chosen promotion type
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  1. Choose TikTok as sales channel in Sales channel section
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  1. Once saved, go to TikTok App in Shopify
  2. In Shop management tab > Marketing > Promotion Sync, you can verify the discount and sync status
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  1. You can also use the filter to search the promotion based on the discount category
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  1. In Shop management tab > Marketing > Discounts tab, Under Manage Your promotions, you can verify the discount start and end date
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How to re-sync a promotion that is no longer synced:

  1. Login to Shopify
  2. Go to TikTok App in Shopify
  3. In Shop management tab > Marketing > Promotion Sync you can see all of your live promotions and always select "Sync" (see blue highlight below)
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How to unsync:

Option 1 (from TikTok sales channel):

  1. Go to your Shopify app > Sales channels > TikTok > Shop Management > Marketing > Promotion sync > Select relevant promotion
  2. You can click on "Unsync" if you do NOT want to sync the discount to TTS.
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Option 2 (from Shopify Discounts at discount creation):

  1. Go to your Shopify app > Discounts > Create discount
  2. You can uncheck "TikTok" from sales channel on the discount to unsync the discount to TTS
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  1. Once unsynced, the promotion status will be deactivated
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Option 3 (from Shopify Discounts in bulk or after creation):

  1. You can select all the promotions you do NOT want to sync to TikTok Shop
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  1. Click on Deny Sales channel
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  1. Choose TikTok and click Unpublish
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  1. You can verify by checking sales channel section on the discount
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