TikTok for Shopify: Promotions Sync

Manage ProductCampaignPromotion Tools

Summary

What are the key benefits and capabilities of syncing Shopify promotions directly to TikTok Shop?

  • Syncing promotions saves time by eliminating manual duplication, ensures consistent marketing across platforms, and helps sellers maximize reach and customer engagement with streamlined promotion management.
  • Supported discount types include Amount off orders, Amount off products, and Buy X Get Y, each mapped to TikTok Shop’s promotion formats for seamless integration.

What are the important rules and limitations sellers must know about discount synchronization between Shopify and TikTok Shop?

  • Changes made in Shopify overwrite TikTok Shop discounts, but edits made on TikTok do not sync back to Shopify; sellers should edit discounts only in Shopify to avoid conflicts.
  • Some Shopify discount features like specific customer targeting, usage limits, and subscription purchases do not sync to TikTok Shop, and only one active discount can be live at a time on TikTok Shop.

How can sellers set up, verify, re-sync, or unsync promotions between Shopify and TikTok Shop?

  • To sync, create or edit discounts in Shopify, select TikTok as a sales channel, then verify sync status in the TikTok app within Shopify under Shop Management > Marketing > Promotion Sync.
  • To re-sync, use the “Sync” button in the TikTok app’s Promotion Sync tab; to unsync, sellers can deselect TikTok as a sales channel in Shopify discounts or use the unsync option in the TikTok app, which deactivates the promotion on TikTok Shop.

What specific discount settings and combinations are supported or restricted when syncing from Shopify to TikTok Shop?

  • Discounts must have no usage limits or targeting to sync; discount codes sync only if they have no usage limits or targeting and are auto-applied as product discounts on TikTok Shop.
  • Combinations like Buy More Save More and Gift with Purchase are mutually exclusive if live simultaneously; discount codes and names must not exceed 70 characters, and discount percentages must be within specified ranges (5%-60% or 5%-90% depending on type).

What are the implications for sellers regarding promotion eligibility, minimum purchase requirements, and product listing when syncing discounts?

  • Only discounts targeting all customers sync; specific customer segments or individuals are not supported on TikTok Shop.
  • Minimum purchase amounts and quantities sync for some discount types, but subscription purchases do not sync. Only items already listed on TikTok Shop will sync discounts, and gift product values cannot exceed $75.

Overview:

Shopify sellers can sync Promotions/Discounts on Shopify directly to TikTok Shop (TTS) with a one-click sync feature. This capability ensures sellers can efficiently manage their promotions across all platforms without manual duplication.

Key Benefits:

Improved Efficiency – Saves time by eliminating the need to recreate promotions manually.
Increased Marketing Penetration – Ensures consistent promotions across platforms, helping maximize reach and conversion.
Streamline Promotion Management - Empowers Shopify sellers to streamline their promotions, maintain consistency, and drive better engagement with customers.

Understanding Your Discount Sync Policy:

  1. Any discount changes made in the TikTok Shop Seller Center or TikTok promotion page will not sync back to Shopify. However, any discount changes made in Shopify will overwrite any changes made in TikTok. We recommend that you only edit discount details in Shopify.
  2. Your Shopify promotions will be synced to TikTok Shop as the following:
    1. Amount off orders = "Buy More Save More" on TikTok Shop
    2. Amount off products = "Product Discount" on TikTok Shop
    3. Buy X get Y = "Gift with Purchase" on TikTok Shop
  3. While we will ensure that your discount form, discount rate, discount time and other key information are synchronized, some fields like "combination" and "eligibility" will need to follow TTS policy guidelines.

Types of discounts we currently sync:

  1. Amount off orders
  2. Amount off products
  3. Buy X get Y

Easy View Promotion Sync Guide

Setting Type
Shopify Setting
TikTok Shop Sync
Discount Methodimage
Discount Code✅ - Will sync UPDATED May 2025 - will only sync discount codes with NO usage limit and NO targeting. Dicount will be auto applied as a product discount and not a promo code application.
Automatic discount✅ - Will sync Shopify has not enabled a method to remove sales channels from automatic discounts, so these will auto sync as a product discount
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Amount off Products✅ - Will sync as a product discount on TikTok Shop
Buy X Get Y✅ - SOME will sync. Any Buy X and get Y Free will sync as Gift with Purchase on TikTok Shop
Amount off Order✅ - Will sync as Buy More, Save More on TikTok Shop

Promotion Specific Settings

Promotion Specific Settings
Setting Type
Shopify Setting
Amount off Products
(Product Discount on TikTok)
Amount off Order
(Buy More, Save More on TikTok)
Buy X Get Y(Gift with Purchase on TikTok
Targetingimage
All customers✅ - Will sync✅ - Will sync✅ - Will sync
Specific customer segments❌- Will not sync❌- Will not sync❌- Will not sync
Specific customers❌- Will not sync❌- Will not sync❌- Will not sync
Max Discount Usesimage
Nothing is checked (no max discount uses)✅ - Will sync✅ - Will sync✅ - Will sync
Limit number of times this discount can be used in totol❌- Will not sync❌- Will not sync❌- Will not sync
Limit to one use per customer❌- Will not sync✅ - Will sync✅ - Will sync
Minimum Purchase Requirementsimage
Buy X Get Y setting:image
No minimum requirements✅ - Will sync✅ - Will syncN/A
Minimum purchase amount ($)❌- Will not sync✅ - Will sync✅ - Will sync
Minimum quantity of items❌- Will not sync✅ - Will sync✅ - Will sync
Purchase Typeimage
One-time purchase✅ - Will sync✅ - Will sync✅ - Will sync
Subscription❌- Will not sync❌- Will not syncN/A
Both✅ - Will sync✅ - Will sync✅ - Will sync
Discounted Value(Buy X Get Y only)image
PercentageN/AN/A❌- Will not sync
Amount off eachN/AN/A❌- Will not sync
FreeN/AN/A✅ - Will sync
Discount Combinationsimage
Have only one type of discount and select any one option (or none)✅ - Will sync✅ - Will sync✅ - Will sync
Have any type of discount (one or multiple), and select all 3 options✅ - Will sync✅ - Will sync✅ - Will sync
Have only two types of discounts (amount-off product and amount-off order), and select these two options (amount-off product and amount-off order) in combination✅ - Will sync✅ - Will sync✅ - Will sync
All other combinations❌- Will not sync❌- Will not sync automatically, but can manually sync it Shopify (see blue highlight below)image
✅ - Will sync, with caveats:
  1. If a Buy More, Save More is already live on TikTok Shop, Gift with Purchase will not sync (mutually exclusive).
  2. When a Product Discount is already live, Gift with Purchase will not auto sync, but you can manually sync
Additional Limitations
  • Only 1 can be active at any time (you will get an error)
  • Discount code and name NOT to exceed 70 characters.
  • Discount % can NOT be <5% or >60%
  • De-selecting Sales channel removes any ongoing/synced discounts
  • Discount % can NOT be <5% or >90%
De-selecting Sales channel removes any ongoing/synced discounts
  • Only items already listed on TikTok Shop will sync
  • Gift product value cannot exceed $75

Promotion Specific Set Up Information

How to sync during promotion set up:

Using "Amount off orders" as an example of the flow:
  1. Login to Shopify
  2. In the Discounts tab, click on Create discount
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  1. Choose your discount type.
    1. In this example, we are using Amount Off Order
  2. Fill in the discount details as required for your chosen promotion type
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  1. Choose TikTok as sales channel in Sales channel section
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  1. Once saved, go to TikTok App in Shopify
  2. In Shop management tab > Marketing > Promotion Sync, you can verify the discount and sync status
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  1. In Shop management tab > Marketing > Discounts tab, Under Manage Your promotions, you can verify the discount start and end date
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How to re-sync a promotion that is no longer synced:

  1. Login to Shopify
  2. Go to TikTok App in Shopify
  3. In Shop management tab > Marketing > Promotion Sync you can see all of your live promotions and always select "Sync" (see blue highlight below)
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How to unsync:

Option 1 (from TikTok sales channel):

  1. Go to your Shopify app > Sales channels > TikTok > Shop Management > Marketing > Promotion sync > Select relevant promotion
  2. You can click on "Unsync" if you do NOT want to sync the discount to TTS.
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Option 2 (from Shopify Discounts at discount creation):

  1. Go to your Shopify app > Discounts > Create discount
  2. You can uncheck "TikTok" from sales channel on the discount to unsync the discount to TTS
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  1. Once unsynced, the promotion status will be deactivated
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Option 3 (from Shopify Discounts in bulk or after creation):

  1. You can select all the promotions you do NOT want to sync to TikTok Shop
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  1. Click on Deny Sales channel
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  1. Choose TikTok and click Unpublish
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  1. You can verify by checking sales channel section on the discount
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