TikTok for Shopify: Promotions Sync

Manage ProductCampaignPromotion Tools

Summary

What is the new feature for Shopify sellers regarding promotion syncing to TikTok Shop, and what are its main benefits?

  • Shopify sellers can now sync most promotions (except Free Shipping) directly to TikTok Shop with one click, saving time and ensuring consistent marketing across platforms.
  • This improves efficiency, maximizes promotional reach, and streamlines management, helping sellers engage customers better.

How do Shopify promotions sync to TikTok Shop, and what types of discounts are supported?

  • Supported synced discounts include Amount off orders, Amount off products (as Buy More Save More), and Buy X Get Y (currently as Gift with Purchase). Some fields like combination and eligibility must follow TikTok Shop policies.
  • Shopify-synced promotions are tagged on TikTok Shop and cannot be edited there; closing events stops syncing, and re-syncing requires manual action in Shopify.

What controls do sellers have over promotion syncing between Shopify and TikTok Shop?

  • Sellers can turn off future automatic syncing via the TikTok app in Shopify under Shop management > Marketing > Promotion Sync Settings.
  • Promotions can be unsynced or re-synced manually from either the TikTok sales channel or Shopify Discounts interface, including bulk unsync options.

What are the key rules and priorities for combining or stacking synced promotions on TikTok Shop?

  • Only one discount applies per product if it belongs to multiple Buy More Save More promotions; priority is based on event type, minimum purchase requirements, discount strength, and creation time.
  • Buy More Save More discounts are not combinable with other “Amount off products” except when first; Gift with Purchase won’t sync if a Buy More Save More is live on the same product.

What limitations or restrictions should sellers be aware of when syncing promotions from Shopify to TikTok Shop?

  • Discount codes must be under 70 characters; discount percentages must be between 5% and 60%.
  • Some targeting options (email subscribers, specific/customized customers) and subscription purchases are not supported for syncing. Gift product value cannot exceed $75.

Overview:

Shopify sellers can sync Promotions/Discounts except Free Shipping on Shopify directly to TikTok Shop (TTS) with a one-click sync feature. This capability ensures sellers can efficiently manage their promotions across all platforms without manual duplication.

Key Benefits:

Improved Efficiency – Saves time by eliminating the need to recreate promotions manually.
Increased Marketing Penetration – Ensures consistent promotions across platforms, helping maximize reach and conversion.
Streamline Promotion Management - Empowers Shopify sellers to streamline their promotions, maintain consistency, and drive better engagement with customers.

Understanding Your Discount Sync Policy:

  1. Shopify-synced events are now clearly identifiable via dedicated tags. To protect data integrity, editing these events in TTS Seller Center is not supported.. Here is the breakdown of the feature and its behavior
Feature
Behavior
Identification
Shopify-synced events now have dedicated tags
Editing
❌ Not supported in Seller Center
Closing event
✅ Allowed — stops syncing
Re-sync
Must re-trigger manually in the Shopify–TikTok App
  1. Your Shopify promotions will be synced to TikTok Shop as the following:
    1. Amount off orders and Amount off products = "Synced to TTS Buy More Save More" on TikTok Shop
    2. Buy X get Y = "Gift with Purchase" on TikTok Shop
    3. Buy X get Y = "Synced to TTS as Buy X Get Y "(Coming Soon)
  2. While we will ensure that your discount form, discount rate, discount time and other key information are synchronized, some fields like "combination" and "eligibility" will need to follow TTS policy guidelines.

Types of discounts we currently sync:

  1. Amount off orders
  2. Amount off products
  3. Buy X get Y

Easy View Promotion Sync Guide

Setting TypeShopify SettingTikTok Shop Sync
Discount MethodimageDiscount Code✅ - Will syncUPDATED May 2025 - will only sync discount codes with NO usage limit and NO targeting. Dicount will be auto applied as a product discount and not a promo code application.
Automatic discount✅ - Will syncShopify has not enabled a method to remove sales channels from automatic discounts, so these will auto sync as a product discount
imageAmount off Products✅ - Will sync as Buy More Save More (BMSM) on TikTok Shop
Buy X Get Y✅ -Any Buy X and get Y Free will sync as Gift with Purchase on TikTok Shop for now.
Amount off Order✅ - Will sync as Buy More, Save More on TikTok Shop

Promotion Specific Settings on TikTok App

We’ve introduced a new Promotion Sync Settings feature!
This gives you more control over your promotions — you can now turn off future promotion syncs if you don’t want new promotions to automatically sync to TikTok Shop.
To Turn off the settings
  1. Go to Shopify --> TikTok --> Shop management --> Shop settings tab
  2. Go to Marketing tab
  3. Turn OFF the sync you do NOT want to sync image.png

Demo video

Promotion Specific Settings on Shopify

Promotion Specific Settings
Setting Type
Shopify Setting
PriorityAmount off Products & Amount off Orders = BMSMBuy X Get Y(Gift with Purchase on TikTok
Targeting
image
All customers
1
✅ - Will sync
✅ - Will sync
Customers who haven't made a purchase
2
✅ - Will sync
✅ - Will sync
Customers who have made at least one purchase
3
✅ - Will sync
✅ - Will sync
Abandoned checkouts in the last 30 days
4
✅ - Will sync
✅ - Will sync
Customers who have made more than one purchase
5
✅ - Will sync
✅ - Will sync
Email subscribers
-
❌ Not supported
❌- Will not sync
Specific customers
-
❌ Not supported
❌- Will not sync
Customized segments
-
❌ Not supported
❌- Will not sync
Specific customers
-
❌- Will not sync
❌- Will not sync
Max Discount Uses
image
Nothing is checked (no max discount uses)
-
✅ - Will sync
✅ - Will sync
Limit to one use per customer
-
✅ - Will sync
✅ - Will sync
Limit number of times this discount can be used in totol
-
❌- Will not sync
❌- Will not sync
Minimum Purchase Requirements
image
No minimum requirements
-
✅ - Will sync
N/A
Minimum purchase amount ($)
-
✅ - Will sync
✅ - Will sync
Minimum quantity of items
-
✅ - Will sync as “Once Per Order” by Default
✅ - Will sync
Purchase Typeimage
One-time purchase
-
✅ - Will sync
✅ - Will sync
Subscription
-
❌- Will not sync
N/A
Both
-
✅ - Will sync
✅ - Will sync
Discounted Value(Buy X Get Y only)
image
Percentage
-
N/A
❌- Will not sync
Amount off each
-
N/A
❌- Will not sync
Free
-
N/A
✅ - Will sync
Additional Limitations
-
Discount code and name NOT to exceed 70 characters.Discount % can NOT be <5% or >60%De-selecting Sales channel removes any ongoing/synced discounts
  • Only items already listed on TikTok Shop will syncGift product value cannot exceed $75
  • If a Buy More, Save More is already live on TikTok Shop, Gift with Purchase will not sync (mutually exclusive)

Combination Settings

Here are some general promotion stacking rules:
Scenario
Result
Stacking rules match currently live promotion typesAuto sync allowed
Stacking rules do not match live promotion typesDetected as risk, auto sync blocked
Risk promotionMerchant can proceed via Manual Sync

Buy More, Save More Combined discounts:

Note: If a product is included in multiple Buy More, Save More promotions (including both product-level and order-level discounts), a priority logic is applied on the Seller Center side. As a result, only one discount will be applied to the product.
Shopify Setting
Sync to TikTok BMSM
Notes
NOT combinable with other “Amount off products”
❌ Not synced
Except when it's the first such event
Combinable with other “Amount off products”
✅ Synced
Fully supported

If a Product Belongs to Multiple Discount Events

Sync Behavior

Condition
Behavior
Product in multiple discount eventsAll events sync
Which discount appliesOnly one event is applied to the buyer

Priority Logic (Which Event Applies) based on Seller center rules:

Events are evaluated in this order:
Priority
Rule
Description
P0
Event type
Full amount discount > Full amount reduction > Full quantity discount
P1
Minimum purchase requirements
Lower requirement wins
P2
Discount strength
Higher discount wins
P3
Event type tie-breaker
Amount off order > Amount off products
P4
Creation time
Older event wins

Promotion Specific Set Up Information

How to sync during promotion set up:

Using "Amount off orders" as an example of the flow:
  1. Login to Shopify
  2. In the Discounts tab, click on Create discount
    image
  3. Choose your discount type.
    1. In this example, we are using Amount Off Order
  4. Fill in the discount details as required for your chosen promotion type
    image
  5. Choose TikTok as sales channel in Sales channel section
    image
  6. Once saved, go to TikTok App in Shopify
  7. In Shop management tab > Marketing > Promotion Sync, you can verify the discount and sync status
    image
  8. You can also use the filter to search the promotion based on the discount categoryimage.png
  9. In Shop management tab > Marketing > Discounts tab, Under Manage Your promotions, you can verify the discount start and end date
    image
    image

How to re-sync a promotion that is no longer synced:

  1. Login to Shopify
  2. Go to TikTok App in Shopify
  3. In Shop management tab > Marketing > Promotion Sync you can see all of your live promotions and always select "Sync" (see blue highlight below)
    image

How to unsync:

Option 1 (from TikTok sales channel):

  1. Go to your Shopify app > Sales channels > TikTok > Shop Management > Marketing > Promotion sync > Select relevant promotion
  2. You can click on "Unsync" if you do NOT want to sync the discount to TTS.
    image

Option 2 (from Shopify Discounts at discount creation):

  1. Go to your Shopify app > Discounts > Create discount
  2. You can uncheck "TikTok" from sales channel on the discount to unsync the discount to TTS
    image
    image
  3. Once unsynced, the promotion status will be deactivated
    image

Option 3 (from Shopify Discounts in bulk or after creation):

  1. You can select all the promotions you do NOT want to sync to TikTok Shopimage.png
  2. Click on Deny Sales channelimage.png
  3. Choose TikTok and click Unpublishimage.png
  4. You can verify by checking sales channel section on the discountimage.png