Seller LIVE Flash Sale

05/13/2026

Promotion Tools

Summary

What is a LIVE Flash Deal on TikTok Shop and how does it benefit sellers during livestreams?

LIVE Flash Deal is a seller-funded, limited-time promotion with a countdown timer, exclusive to livestream channels, designed to create urgency and boost immediate purchases. It helps sellers increase sales, engage audiences, and offer exclusive discounts during livestreams.

How do sellers create and manage LIVE Flash Deals, and what are the key pricing and product selection rules?

Sellers can create LIVE Flash Deals via Seller Center PC or TikTok app, setting fixed or percentage discounts, purchase limits, and promotion periods. Prices must be lower than recent lowest prices (14-30 days). Variation-level pricing is only configurable on Seller Center PC.

What are the differences between LIVE Flash Deal, Creator LIVE Flash Deal, and regular Flash Deals, and how do pricing priorities work?

LIVE Flash Deal and Creator LIVE Flash Deal appear only on livestream channels, with Creator LIVE Flash Deal tied to one creator. Pricing priority is Creator LIVE Flash Deal = LIVE Flash Deal > Campaign price > Flash Deal > Product Discount, with the best discount shown.

What limitations or restrictions should sellers be aware of when using LIVE Flash Deals?

LIVE Flash Deals cannot be combined with other platform or seller promotions (e.g., platform incentives, bundles). Pre-launch countdown is fixed at 5 minutes and cannot be removed. Creator LIVE Flash Deals require an active affiliate plan and creator must add products to their LIVE Shopping Bag.

How can sellers optimize the use of LIVE Flash Deals to maximize livestream sales and creator collaborations?

Sellers should set LIVE Flash Deal prices lower than regular Flash Deals to drive conversions, use pre-launch countdowns to build anticipation, and leverage Creator LIVE Flash Deals to strengthen partnerships and promote new or less-reviewed products effectively.

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What is LIVE Flash Sale ?

LIVE Flash Sale is a seller-funded promotion tool that allows sellers to create limited-time Sales with a countdown timer to create a sense of urgency and encourage immediate purchases. Exclusive Sales which will be displayed only on livestream channels of official and marketing accounts. Customers can enjoy LIVE Flash Sale by adding the product to cart and purchasing the product from the seller's or creator's livestream channel.

Tips:

During the effective period of a LIVE Flash Sale or Creator LIVE Flash Sale, campaign price and platform incentives WILL NOT be effective on the livestream channel and the LIVE Flash Sale will take priority.
If the merchant has set the regular Flash Sale and Creator Flash Sale, the flash Sale with the best price is displayed

Seller Benefits

Boost product sales during livestream by creating urgency with limited time deals. Indicating high discounts and limited inventory to encourage buyers to make immediate purchases.
Engage and retain your livestream audiences with LIVE Flash Sale pre-launch countdown.
Reward your livestream audiences with exclusive deals that are only available on livestream.

Overview of different Flash Sale Types on TikTok

	Flash Sale	LIVE Flash Sale	Creator LIVE Flash Sale
Configure	Seller Center PC & Seller Center App API is not supported Seller Center App only supports product level configuration. To set variation level configuration, please visit Seller Center PC. Seller Center PC support batch upload	Seller Center PC & Seller Center App & TikTok App API is not supported Seller Center App and TikTok App only support product level configuration. To set variation level configuration, please visit Seller Center PC. Seller Center PC support batch upload	Seller Center PC Seller Center PC support batch upload API is not supported
Usage scenarios	Boost product sales by creating urgency with limited time Sales. Indicating high discounts and limited inventory to encourage buyers to make immediate purchases.	Boost product sales during livestream by creating urgency with limited time Sales. Indicating high discounts and limited inventory to encourage buyers to make immediate purchases. Engage and retain your livestream audiences with LIVE Flash Sale pre-launch countdown. Reward your livestream audiences with exclusive Sales that are only available on livestream.	Boost product sales during livestream from creators' channel by creating urgency with limited time Sales. Indicating high discounts and limited inventory to encourage buyers to make immediate purchases. Establish and strengthen exclusive partnerships with creators. Provide exclusive prices to selected creators Use Creator LIVE Flash Sale to increase your chance of collaborating with creators if your affiliate commission is low, or if you want creators to promote new products that have less reviews/ratings.
Display Channel	Account type: Official account, marketing account, creator affiliate account Channel: All Channels on TikTok Shop	Account type: Official account and market account (account selection is not supported in this version). Channel: Livestream only	Account type: Creator affiliate account Channel: Livestream only
Pre-launch feature	Not available	5 minutes pre-launch by default	Not available
Minimum and Maximum Duration	Minimum: 10 minutes Maximum: 3 days	Minimum: 1 minute Maximum: 20 minutes	Minimum: 10 minute Maximum: 3 days
Promotion Price Requirement	Lower than the lowest product price in the last 30 days, including seller product discount, excluding platform promotion & chat coupon If there are no order history in the last 30 days, the Flash Sale price is required to be lower than the original price.	Lowest product discount price from the past 14 days and the lowest campaign price from the last 24 hours. If there is no order history in the last 14 days, LIVE Flash Sale and Creator LIVE Flash Sale prices are required to be lower than the original price.
Minimum and Maximum Discount	Minimum: Please refer to the price requirement for each Flash Sale type Maximum: 99%
Maximum number of Flash Sale promotion event	Unlimited You can now register a single product for different types of flash sales—including regular seller flash sales, live flash sales, and co-funded flash sales that are active concurrently. Co-Funded Flash Sales always take precedence. Between LIVE and Regular Flash Sales, the largest discount will automatically apply.
Number of Flash Sale products per promotion event	Seller Center PC - Unlimited Seller Center App: Select up to 20 products from 50 of your latest updated products.	Seller Center PC - Unlimited Seller Center App: Select up to 20 products from 50 of your latest updated products. TikTok App - Only products that were added to LIVE Shopping Bag	Seller Center PC - Unlimited

Customer usage of LIVE Flash Sale in different scenarios

Customers can enjoy LIVE Flash Sale prices when:

Orders are placed during the effective promotion period and;
Add to cart or buy now from the live channel source or creator live channel source

Add to cart logic will save the most recent channel by SKU level

Adds the same SKU to cart from a different channel/different creator -> change of channel source, cannot enjoy LIVE Flash Sale or Creator LIVE Flash Sale price.
Leave TikTok app and restart the app -> does not change channel's source, can enjoy LIVE Flash Sale or Creator LIVE Flash Sale price.

Creator LIVE Flash Sale

On Seller Center PC

Entrance

Seller Center > Marketing > Promotions > LIVE Flash Sale > Create

Enter basic information

Promotion Name
Display Channel: Live Flash Sale will be displayed on livestream channel of official account and marketing accounts.
Promotion Period: Schedule the start and end date and time for your Flash Sale

For LIVE Flash Sale:
Effective immediately: Flash Sale will take effect within 1 minute after submission, and the pre-launch time will be automatically adjusted to less than 1 minute.
Schedule start date: Flash Sale will be valid within the specified time, and the pre-launch time will be set at 5 minutes by default.

Pre-Launch Display Logic

Pre-Launch is only available for LIVE Flash Sale
Pre-Launch price countdown will use the lowest price of the product variation to be displayed on the product card.

If seller submits LIVE Flash Sale for some of the variations and the Sale price is higher than the lowest price in the product variation, there will be no pre-launch countdown and the product card will display the lowest price of the product variation.
SKU C: $140 GB -> $130 LIVE Flash Sale price
Example: Product 1
SKU A: $100 -> No LIVE Flash Sale price -> $100 will be shown on the product card.
SKU B: $120 -> $110 LIVE Flash Sale price

Select ProductsWhen setting up your Flash Sale promotion, you can set the discount either on product-level or variation level.

You can select products from your existing product list by clicking Select online or Batch upload.

If you select Product-level, you will set the Sale price on a product dimension, which means all variations under the product will be adjusted to the same price. Note that percentage calculation will be based on the lowest SKU price.

If you select Variation-level, you will set the Sale price on a variation dimension.

Set Flash Sale priceThe Sale Price for Flash Sales can be configured either as a fixed price or percentage off. You can choose to edit the Sale price, total purchase limit, and buyer purchase limit individually or in bulk.

Fixed price: Reduce the price by setting a fixed amount
Percentage: Reduce the price by setting a percentage
Total purchase limit: The total limit for this Flash Sale promotion cannot exceed the product's stock value.
Buyer purchase limit: The maximum quantity that each customer can purchase.

You can choose to edit the Sale price, total purchase limit, and buyer purchase limit individually or in bulk.

Tips: View the details of the Flash Sale price requirement and submit your Flash Sale Price. A warning message will be shown if the submitted price does not follow the price requirement.

Flash Sale price requirement: Lower than the lowest product price in the last 30 days, including seller product discount. If there are no order history in the last 30 days, the Flash Sale price is required to be lower than the original price.
LIVE Flash Sale & Creator LIVE Sale price requirement: Lowest product discount price from the past 14 days and the lowest campaign price from the last 24 hours. If there is no order history in the last 14 days, LIVE Flash Sale and Creator LIVE Flash Sale prices are required to be lower than the original price.

Once you have reviewed the Flash Sale promotion details, click Agree & Publish

On TikTok App

You can create LIVE Flash Sale directly on the TikTok app before or during your LIVE session. To do so, open the LIVE Shopping interface then select LIVE Flash Sale

Select the product for which you want to start a LIVE Flash Sale. Note that you need to have added products to the LIVE Shopping Bag in advance in order to select products to start a LIVE Flash Sale.
Set the Sale prices for the selected products. You can only set a fixed discounted price, and the discounted price must be lower than the lowest price within the last 30 days.
Set a total purchase limit (stock available for the Sale).
Set a buyer purchase limit, which must not exceed 99.
Set a duration for the Sale.
Once everything is set and you have reviewed the details, you can choose to Publish or Publish in 5 mins

If you choose Publish, the deal will start after 1 minute

If you choose Publish in 5 min, the Sale will start after 5 minutes

❗ As a few configurations are not available on TikTok app, you may need to visit Seller Center PC instead:

Creator LIVE Flash Sale is only available on Seller Center PC
You can not select specific products at the variation-level on the Seller Center App. You can only set up Flash Sale promotions at the product-level. Note that percentage calculation is based on the lowest price of all SKUs.
You can not configure Flash Sales in bulk on the app. You can only configure Flash Sales for products individually.

Updated: Seller LIVE Flash Sale update in LIVE Manager

We have further optimized seller's experience when creating LIVE Flash Sale during a livestream. Follow this process to learn how to set one up. This experience is only available in LIVE Manager within seller's official account.

Instructions	Images
To create a Flash Sale during a livestream, go to the LIVE Manager on the seller’s official account. Flash Sales can only be created while a LIVE session is in progress.Click on Flash Sale tab and click on the "+" button.
A pop-up window will show the products that are currently in your LIVE shopping bag and are eligible for flash sales.Select the product you want to include in the Flash Sale.
After selecting a product, all of its SKUs will be displayed. Flash Sales are set at the SKU level. You can select one or multiple SKUs to include in your Flash Sale. Use batch edit to update the Sale Price, Total Purchase Limit, and Customer Purchase Limit.To exclude a specific SKU from the Flash Sale, leave its Sale Price and Total Purchase Limit fields blank.Note: Your Sale Price must comply with the Promotion Price Requirements outlined in the overview table at the top of this page.
You can either manually edit each SKU or select all SKUs and use the "Batch Edit Sale Price" option.Batch edits can be applied by percentage or by a fixed dollar amount. Once you're done setting the prices, click Confirm.Note: when editing prices in batch, the system does not verify whether each price is suitable for each SKU. An error will be reported if price exceeds maximum range.
You can either manually edit each SKU, or select all SKUs and click "Batch Edit Total Purchase Limit."You can batch edit purchase limits by percentage or by entering a specific quantity.Once you're done, click Confirm to save your changes.Note: if Sale price is filled in, the total purchase limit must also be filled in.
You can either manually edit each SKU, or select all SKUs and click "Batch Edit Customer Purchase Limit" to set the maximum quantity each customer can purchase.Click Next to proceed to Configure Settings.
Set your countdown timer (between 10 and 300 seconds) and Flash Sale duration (between 1 and 20 minutes). When you're ready, click "Create and Publish."
If your flash sale is created successfully, you will enter countdown timer mode. (Get ready to start your LIVE Flash Sale!)
If your flash sale is not created successfully, a pop-up window will appear showing the reason for the error.

Manage LIVE Flash Sale & Creator LIVE Flash Sale

On Seller Center PC

Entrance

Visit Seller Center > Promotions > Promotion Tools > Manage your promotions

To manage a LIVE Flash Sale promotion on the Seller Center PC, visit Manage your promotion to view the details of ongoing, upcoming and deactivated promotions.

Click Duplicate: To copy the Flash Sale promotion setting to help you quickly set up another promotion.
Click Deactivate to end a Flash Sale promotion

On TikTok App

You can only end a LIVE Flash Sale on TikTok App

Find the list of promotions in your LIVE session and click End

❗ You can only view and deactivate a Flash Sale on the Seller Center App and TikTok App, you may need to visit Seller Center PC instead for other configurations.

Customer Display

FAQ

If I have multiple discounts applied to the same product, which price will take effect. How come my Flash Sale price is not displayed to customers?

If you have an "ongoing' Flash Sale but the Sale price is not displayed to customers, you may have the same product submitted in another promotion during the same period. The price priority sequence on TikTok Shop is the following: Creator LIVE Flash Sale = LIVE Flash Sale, Campaign price, Flash Sale, Product Discount. If there are multiple Flash Sale types active on the same product, Creator LIVE Flash Sale will display the best price.

If Creator LIVE Flash Sale and Flash Sale are created for the same product, both prices will take effect in the corresponding channels. If Creator LIVE Flash Sale price is higher than Flash Sale price, then Flash Sale price will be displayed for creators.
If the LIVE Flash Sale and Campaign Price are created for the same product, the LIVE Flash Sale price will take priority in livestream channel.
If the Campaign price and Flash Sale are applied for the same product, then the Campaign price will take priority.

How many Flash Sale promotion events can I create?

There is no limit to creating Flash Sale promotion events. You can now register a single product for different types of flash sales—including regular seller flash sales, live flash sales, and co-funded flash sales that are active concurrently. Co-Funded Flash Sales always take precedence. Between LIVE and Regular Flash Sales, the largest discount will automatically apply.

Pro Tip: Set your Live Flash Sale price lower than your Regular Flash Sale price to boost Live conversions.

When there are multiple variations for a product with different prices, what happens when I fill in the "percentage off" value?

If you configure the promotion based on product level, the "percentage off" and "amount off" values will be calculated based on the lowest price product variation, and show only one price. If you wish to configure different prices for the variation, we recommend choosing variation level configuration.

Can I remove or change the pre-launch time on LIVE Flash Sale?

No, you cannot remove the pre-launch countdown timer and the pre-launch time will be set at 5 minutes by default.

How many creators can be chosen when creating Creator LIVE Flash Sale?

Each Creator LIVE Flash Sale can only be bound to one creator.

Is there a restriction of which creators can be chosen to offer Creator LIVE Flash Sale to?

No. Any creator can be eligible for Creator LIVE Flash Sale as long as the creator is from the same operating country as the seller and the creator can not be under a seller official account or marketing account.

Do the creator and seller need to have an active affiliate plan (shop plan, open plan, target plan) for the seller to be able to offer the Creator LIVE Flash Sale?

Yes, the seller needs to have any active affiliate plan (shop plan, open plan or target plan) with the designated creator and the creator needs to add seller's product to their LIVE Shopping Bag for the Creator LIVE Flash Sale to display to customers.

How will creators be notified that they have received a Creator LIVE Flash Sale and where can the creator see more details of the promotion (promotion period, total purchase limit, etc.)?

The creators will not be notified that they have received a Creator LIVE Flash Sale. The Sale price will be automatically displayed to the designated creator livestream channel during promotion period if there is an active affiliate plan and the product has been added to creator's LIVE Shopping Bag.

Do customers need to check out immediately in livestream sessions to enjoy the LIVE Flash Sale and Creator LIVE Flash Sale?

Customers will only see LIVE Flash Sale and Creator LIVE Flash Sale in the livestream session, they can choose to add to cart or purchase immediately. If customers choose to add to cart, the price of the LIVE Flash Sale and Creator LIVE Flash Sale in customer's shopping cart is valid during the effective promotion period.

Can my Flash Sale and my LIVE Flash Sale products be used together with all seller and platform promotions?

Flash Sale and Creator/LIVE Flash Sale cannot be stacked with several platform funded promotions and seller funded promotions including platform product incentive, platform co-funded incentive, seller product discount, seller Bundle Sale, Campaign price, seller Buy More Save More

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