How to Use the 'Buy More Save More' Feature

09/11/2025

Promotion Tools

Summary

What is the Seller Buy More Save More (BMSM) promotion and how does it benefit sellers?

  • BMSM is an order-based promotional tool allowing sellers to set discounts on selected products after buyers meet purchase criteria, funded by the seller.
  • It helps increase average order value, encourages bulk purchases, and promotes complementary product sales.

How can sellers create and manage a Buy More Save More promotion on TikTok Shop?

  • Sellers create BMSM via Seller Center > Marketing > Promotional Tools > Buy More Save More, entering promotion type, name, period, discount tiers (up to 2), and selecting participating products (max 1000).
  • Manage promotions by editing, deactivating, or duplicating ongoing/upcoming promotions under Seller Center > Promotions > Promotional Tools > Buy More Save More > My Promotions.

What are the key rules and restrictions sellers must follow when setting up BMSM promotions?

  • Sellers can set up to 2 discount tiers; Tier 2 must have higher purchase quantity and discount than Tier 1.
  • Store-wide promotions are not allowed; products in Flash Deal or already in a BMSM during the same period cannot participate.
  • Sellers can have a maximum of 10 ongoing/upcoming BMSM promotions; negative account balance or exceeding this limit blocks creation.

How are BMSM promotions displayed to buyers and how do multiple promotions interact?

  • Buyers see only the BMSM promotion with the lowest discount if multiple apply to the same product.
  • Buyers can claim each BMSM promotion once or multiple times based on seller settings.
  • Buyers can enjoy multiple different BMSM promotions in one order if products belong to different promotions.

What practical examples clarify the tier discount setup and buyer eligibility for BMSM promotions?

  • Example: Tier 1 - Buy 2 items get 20% off; Tier 2 - Buy 3 items get 30% off (valid).
  • Invalid example: Tier 1 - Buy 4 items get 30% off; Tier 2 - Buy 2 items get 20% off (Tier 2 must exceed Tier 1).
  • Sellers decide if buyers can claim the promotion once or multiple times; once claimed (if limited), buyers no longer see the offer.

What is Seller Buy More Save More？

Buy More Save More is an order-based promotional tool for Sellers to set discounts on selected sets of products after the purchase criteria are met. This promotion is funded by the Seller.

The benefits of using Buy More Save More

  • An effective way to increase the average shopping cart amount and AOV
    • Offer complementary products to fit what buyers need
    • Encourages bulk purchases
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How to create Buy More Save More promotion?

Step 1: Entrance

Seller Center > Marketing > Promotional Tools > Buy More Save More > Create
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Step 2: Enter promotion information

Basic Information
  • Promotion Type: Select promotion type, for example: Buy X Items, Get Y% Off, Spend $ Amount, Get Y% Off, Spend $ Amount, Get $ Off
  • Promotion Name: Enter promotion name (max. 50 characters).
  • Promotion Period: Select the date range and time of the promotion.
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Step 3: Discount Settings

  • Discount rate: Starting September 30, 2024, the range will be adjusted to 5% to 50%.
  • Tiers: Enter the minimum product quantity purchase and discount amount. Currently, sellers can set up to 2 tiers of discounts, to give bigger discounts after buying more products
WarningTier 2's purchase quantity and percentage discount must be greater than Tier 1's.image
  • Participating Products
    • Select participating products for this promotion to get the discount.
    • Store-wide promotion not available.
Important: Seller can only have 10 ongoing and upcoming Buy More Save More promotions at the same time.

Step 4: Submit

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How to manage Buy More Save More promotion？

Entrance

  • Seller Center > Promotions > Promotional Tools > Buy More Save More > My Promotions

Options for Managing Promotion

  • Edit: Click to edit upcoming or ongoing promotions.
  • Deactivate
  • Duplicate
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How is Buy More Save More promotion being displayed？

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FAQs

  • How many tiers can I set for Buy More Save More promotions?
Sellers can set up a maximum of 2 tiers of X items and get Y% discount promotion.
Examples:Tier 1: Buy 2 items and get 20% discount
Tier 2: Buy 3 items and get 30% discount
  • What's the difference between Tier 1 and Tier 2 discounts?
Tier 2's purchase quantity and percentage discount must be greater than Tier 1's.
Positive examples:Tier 1: Buy 2 items and get 20% discount
Tier 2: Buy 3 items and get 30% discount
Negative example:Tier 1: Buy 4 items and get 30% discount
Tier 2: Buy 2 items and get 20% discount
  • How many times can a buyer claim a Buy More Save More promotion?
Sellers can choose whether each buyer can claim the activity once or more than once.
If the Seller has set a limit of one claim for each buyer, the buyer is unable to see the BMSM promotion after it has been successfully paid.
  • Can I select store-wide to participate in the promotion?
No. You can select up to 1000 products.
  • Are there any restrictions on product selection?
Products that have already participated in Flash Deal within the same time period can no longer participate in BMSM promotion.
A product can only participate in one BMSM promotion at the same time period.
Buyers will only see the BMSM promotion with the lowest discount if there are multiple BMSM promotions created.
  • Why can't I create BMSM promotions?
If there are currently 10 ongoing and upcoming Seller BMSM events in your store, or your store account is facing a negative account balance
  • What happens if a buyer is eligible for two different Seller BMSM promotions?
A buyer can enjoy different Seller BMSM offers in one order. For example, if a buyer buys four different products, namely products A, B, C, and D.
Products A & B are eligible for BMSM 1.
Products C & D are eligible for BMSM 2.
The buyer will enjoy both BMSM promotions.
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