Product Overview

You can configure both Buy More, Save More (BMSM) and Buy X, Get Y (BXGY) campaigns through a single, streamlined entrance. This unified promotional tool brings two of the most powerful discounting strategies together into one interface. Whether your goal is to clear out specific inventory or encourage shoppers to stock up on their favorites, this tool is designed to help you drive cross-selling and increase your Average Order Value (AOV).

Key Capabilities

• Two Strategies, One Interface: Set your qualification criteria once, then simply select your "Benefit Mode". Choose BMSM to apply discounts to the items they are already buying, or select BXGY to discount completely different products.
• Boost AOV & Cross-Selling: Give shoppers a compelling reason to add "just one more item" to their cart to unlock greater savings.
• Target with Precision: You have full control over who sees the offer. Target specific groups like New Customers, Existing Customers, or Repeat Customers to ensure your discounts are driving the right business goals.
• Flexible Discounts: BXGY allows shoppers to select their own qualifying benefit items once the criteria are met, instead of automatically receiving preset gift SKUs.

BMSM vs BXGY vs GWP: Which should you choose?

How it works

Step 1: Go to Seller Center > Marketing > Promotional Tools > Buy More Save More + Buy X Get Y > Create
Step 2: Set up your promotionEnter promotion information

• Promotion Name: A unique name to help you manage the promotion
• Promotion Period: Select the date range and time of the promotion. (Between 10 mins - 30 days)
• Qualification criteria: Define the condition customers must meet to be awarded the benefits
  • Minimum purchase amount
  • Minimum quality of items
• Qualifying product : Select whether the discount applies to all products in your store or only specific products. If you choose “All products,” you can optionally exclude certain items from the promotion.
• Benefit Settings: Define the promotional benefits customers are awarded when they meet your qualification criteria. This is where you choose your core promotional strategy by selecting the Benefit Type.
  • Buy More, Save More: Select "Benefits apply to qualifying products" to discount the same items the customer is buying to qualify.
  • Buy X, Get Y: Select "Benefits apply to different products" to apply the discount to a separate, specific set of benefit items
• Discount type:
  • Percentage off: The price of each product receiving this benefit is discounted by the configured percentage.
  • Total amount off: Only available when using Buy More Save More. The total price of all qualifying products is reduced by the configured fixed amount.
  • Amount off each product: Only available when using Buy X Get Y. The price of each benefit product is reduced by the configured fixed amount.
  • Units free: Only available when using Buy X Get Y. Applies a discount equal to the price of each benefit item, effectively making those items free.
• Promotion Limits:
  • When using Buy X Get Y, you can use the "Limit number of times benefits can be earned per order" setting to optionally limit how many times a customer can meet the qualification conditions to earn the promotion's benefit again. For instance, if you have a BXGY promotion such as, "Spend $100 on clothing items, get 50% off on 1 unit of selected accessories"
    • When "Limit number of times benefits can be earned per order" is unchecked (this is the default), customers can earn 50% off on an additional 1 unit of selected accessories each time they spend $100. So a customer spending $300 ($100 × 3) can earn 50% off on up to 3 units of selected accessories.
    • When "Limit number of times benefits can be earned per order" is checked, and its value is set to "1 time", customers may only earn the benefit once, regardless of how many times they meet the qualification criteria, so even if they spend $300, they will still receive 50% off on just the 1 unit of selected accessories.
    • When "Limit number of times benefits can be earned per order" is checked and its value is set to "2 times" or more, customers can earn 50% off on an additional 1 unit of selected accessories each time they spend $100, up to the number of times specified. If you've specified "2 times", a customer spending $200 ($100 × 2) can earn 50% off on up to 2 units of selected accessories, but spending $300 ($100 × 3) will not award 50% off on an additional unit.
  • For both Buy More Save More and Buy X Get Y promotions, you can help to limit your promotion's budget by enabling the "Limit to one use per customer" setting. When enabled, customers can only benefit from your promotion on a single order.
    
• Tier Settings: For Buy More Save More promotions, you can optionally enable a second promotional tier if you want to offer greater benefits when customers meet higher qualification criteria. This can be used to further incentivize large purchase quantities or order values.
  • Your first tier's settings are defined with your initial configuration settings. To configure a second tier, you must specify a higher value of the qualification criteria and a higher value for the benefit awarded. For example, if your Buy More Save More promotion's first tier is configured as "Spend $20, get 20% off," you can make Tier 2 "Spend $50, get 30%" to encourage shoppers with a greater benefit for meeting the incrementally higher spend threshold.
    
• Eligible customers:
  • All customers (Default): Available to every shopper. This setting applies to all legacy promotions created before customer segmentation was available.
  • New customers: Available to users who have never made a purchase from your shop before.
  • Existing customers: Available to users who have placed at least one order from your shop in the past.
  • Repeat customers: Available to loyal users who have placed two or more orders from your shop.
  • Abandoned checkout customers: Available to users who have initiated and did not complete an order from your shop in the last 30 days.
    

Note on visibility: If you select a specific segment (e.g., "New Customers"), the promotion will only be visible to and obtainable by shoppers who meet that criteria. Ineligible customers will not see the offer in your shop.
Marketing best practice: Segmented promotions are only visible to eligible shoppers, so be mindful mentioning them in LIVE or Short Videos. If viewers cannot see the deal, it may cause confusion.

Managing Your Promotions (Seller Center -> Promotions-> Manage Promotions)

Once your promotion is created, you can manage it using the following actions:

• Edit: Modify the settings of upcoming or ongoing promotions.
• Deactivate: Immediately stop an ongoing promotion or cancel an upcoming one.
• Duplicate: Clone the settings of a past or existing promotion to quickly set up a new campaign.
• View history: Access audit logs to review your promotion creation and edit history, so you can track what changes were made and when.
  

FAQs

Q: What's the difference between "Buy more save more" and "Buy X Get Y" configuration modes?A: The difference lies in which products receive the discount:

• Buy More Save More (BMSM): The benefits apply to the qualifying products themselves. For example, if a customer buys 2 shirts, they get 10% off those same 2 shirts.
• Buy X, Get Y (BXGY): The benefits apply to different products. Customers must meet the promotion's qualification criteria by buying qualifying products ("X") to unlock a discount on separate benefit products ("Y"). For example, buying a phone ("X") allows the customer to get a case ("Y") for free or at a discount.

Q: What will customers see?A: Customers will see a promotional offer indicating they need to add specific items to their cart to unlock a discount.

• On Product Pages (PDP) & Cart: They will see messages explaining the offer, such as "Buy [N] units of qualifying products, get [Y]% off on [M] units of benefit products".
• Dynamic Summary: The cart and checkout experience will dynamically update to show them the discounts they have earned based on their current cart contents.
• Discovery: Unlike GWP, the benefit item does not just appear once the qualifying criteria have been met. The customer must choose and add the benefit item(s) to their cart.

Q: How do customers pick their benefit products?A: Customers must manually select and add the benefit products to their shopping cart.

• Selection: You define a "benefit product set" which can include one or more products, and includes each of the selected products' variants.
• Action: If a customer's order meets the qualifying criteria by buying the required qualifying products (the "X" in "Buy X Get Y"), the discount is applied automatically at checkout when the customer adds the benefit (the "Y" in "Buy X Get Y") items to their cart.
• Flexibility: Customers can get discounts towards any of the benefit products you've defined, or any of their variants. E.g. If you've added a phone case and a screen protector as benefit products, the customer can choose to add either product to their order and receive the benefit; if your phone case product has different variants corresponding to different colors, and the customer chooses to buy a phone case, they can receive the benefit regardless of which color they chose.

Q: How do returns work on orders with BXGY?A: Refunds are based on the actual amount paid, not the list price.

• Proportional split: The total value of the discount is spread proportionally across all qualifying and benefitting products in the order.
• Refund amount: When a customer returns an item (even one that was technically "free" or heavily discounted), they are refunded the amount they actually paid for that specific item after the proportional discount was applied.
• No "Free" Returns: This prevents customers from returning the full-price "X" item while keeping the free "Y" item for $0.

Q: Which types of promotions can stack with BMSM or BXGY?A: BXGY and BMSM promotions can stack with the following promotions and minimum spend and discount values are calculated based on adjusted (post-discount) prices.

• Product Discounts
• Flash Sales
• Campaign Prices
• Coupons

Q: Can I run multiple BXGY or BMSM promotions at the same time?A: Yes, with restrictions

• Different customer segments: You can run multiple BMSM/BXGY promotions on the same products at the same time, provided they target different eligible customer segments (e.g., one deal for "New Customers" and a different deal for "Repeat Customers").
• Same Segment Restriction: If the same product is included in more than one BXGY/BMSM promotion targeting the same customer segment, only one promotion can apply. The product can't be in overlapping qualifying sets for the same segment. If promotions target different customer segments, the more specific segment (e.g. New Customers) takes priority.

Q: Can I offer different tiers of rewards (e.g., "Buy 2 get 10% off, Buy 3 get 20% off")?A: Yes, but only for "Buy More Save More" promotions. Tiered discounts are available when your benefit mode is set to "Benefits apply to qualifying products". If you select "Benefits apply to different products" (Buy X, Get Y), there is no tiering option, and you can only set a single qualification threshold.
Q: Can I target BXGY to specific types of customers?A: Yes.You can limit your promotion to specific customer segments including "New customers", "Repeat customers", or "Abandoned checkout customers". If a customer does not fit the criteria, the promotion will not be displayed or applied to their cart.
Q: Can a customer earn the discount multiple times in a single order?A: It depends on your settings:
For Buy X, Get Y (BXGY): You can choose to limit the benefit to 1 time per order or allow it to apply multiple times if the customer meets the criteria repeatedly in the same cart.
For Buy More Save More (BMSM): The benefit applies once per order. Once the minimum purchase requirement is met or exceeded, the discount will apply to all qualifying products in that order, not just the items used to meet the minimum threshold.
Q: What happens if I include the same product in the "Buy" list and the "Get" list?A: A single unit cannot count for both. If a product is in both the qualifying ("Buy") and benefit ("Get") sets, a specific unit of that product can't be used to meet the qualification criteria and receive the discount.
Q: Can I change a promotion from "Buy More Save More" to "Buy X Get Y" after creating it?A: No. Once a promotion has been published, you can't change it's qualification type or benefit type, regardless of the status. If you need a different promotion type, you will need to create a new promotion.