What is Standard Registration?

Standard Registration allows you to register products that meet specific campaign requirements in order to unlock TikTok Shop-funded benefits and promotional exposure opportunities.

Key Benefits

• Enhanced product visibility: Products registered through standard registration receive specialized campaign tags. This feature increases their visibility and prominence, ensuring they are highlighted to a wider audience, particularly during high-traffic periods.
• Special promotional funding: Registered products are eligible for special, platform-funded promotions. This includes unique campaign coupons that provide a competitive edge and can drive conversions and sales, all while preserving your profit margins.

Eligibility Requirements

• Pricing : Campaign prices are typically required to be at or below the lowest price in the past 30 days. For major events like BFCM, this requirement may extend further. Specific rules vary by campaign.
• Shop performance score: Your SPS must be 3.5 or higher. If you do not yet have an SPS, you may still be eligible.
• Shipping : You are required to offer free shipping on your products. The threshold for free shipping must be $30 or less. Please note that shipping requirements can vary by campaign.
• Coupons: You have to register all coupons in order to enroll

How To Register

Step 1: Registration process

• Go to Seller Center →Marketing -> Campaigns, then select the campaign you’d like to register for and click Register now.
  

Step 2: Review campaign details

Review the benefits, details, and criteria before adding your products.

• Coupons : A list of available coupons directly on the campaign details page.
  • Discount Type: Indicates whether the coupon offers a fixed dollar amount ($) or a percentage (%) off.
  • Targeting: Specifies who can use the coupon—either all customers or selected customers. The selected group of customers is chosen dynamically based on their purchasing behavior and patterns to align with your marketing strategy and improve campaign performance.
  • Funding Details: Shows the co-funded ratio and the maximum funding contributed by you.
• Coupon Rules for Your Campaign
  • Campaign Price: You must set the campaign price when you register.
  • Availability: Shoppers can claim and use coupons during the campaign period, but only on eligible products with the specific promo label.
  • Stacking: Co-funded coupons can be combined with other seller coupons.
  • Minimum Purchase: Coupons can be applied to any registered product as long as the order meets the minimum purchase value.
  • Limited Quantity: Coupons are limited, so some shoppers may not be able to claim one.
  • Usage per Order: Shoppers can claim all available co-funded coupons, but they can only apply one coupon to each order.
• Campaign Service Fee: Participating in standard registrations is subject to a 1% campaign service fee. This fee is applied to every order placed during the campaign period. Please refer to the Campaign Fees Q&A sections for more details.

If everything looks good, click Add Products to proceed.

Step 3: Check your campaign eligbility

In some cases, your shop or products may not meet the requirements to register for a campaign. When this happens, you’ll see a notification banner on the campaign details page.
To understand why something is not eligible and what actions you can take. Click Review all criteria

• A detailed panel will appear showing:
  • Real-time eligibility results for both your shop and products
  • The specific reasons you cannot register
  • Recommended next steps to improve eligibility

Step 4: Register your products

You’ll have three ways to register your products,choose the option that works best for you.

Step 5: Set campaign price & stock

• On the left-hand menu, you can review requirements for both Featured and Regular products.
• In the campaign price range column, you can hover to see price requirements and recommended price.
• The retail prices are already filled in. Enter the campaign sale price and stock as needed.
  

A ‘Featured’ tag will highlight key products, typically those with stronger GMV performance or higher popularity. When you hover over the ‘Featured’ tag, you’ll see the additional benefits it provides.
Extra Discount: An optional feature that lets you offer an additional discount on individual products. By offering this extra percentage off the campaign price, you can gain additional benefits. Enter the percentage you'd like to take off, and you will see the estimated final price.
Note:

1. You must register ALL SKUs within a product for extra discounts in order to unlock associated benefits. Applying extra discounts for a partial subset of SKUs within a PID is not allowed.
2. If you don't want to add an extra discount for your products, please leave in BLANK. You will not be able to submit by adding 0% discount or discount lower than minimum threshold.
   

Removing extra discountsExtra discount will be pre-filled with the minimum threshold value. You can change this value or simply delete it. If you want to delete extra discount for ALL products, you can use the "Bulk update extra discounts" button and click on "Remove all extra discount".

Step 6: Registration successful

When you reach this page, it confirms your registration has been submitted. In some cases, the status may appear as “Pending” while your registration is under review, especially for campaigns with co-funded subsidies or stricter requirements. Once approved, your products will move to “Registered.”
From here, we’ll recommend additional relevant campaigns for you to join. You may also see Campaign Price Recommendations, where TikTok suggests optimized prices based on campaign rules and performance data. You can choose to accept, edit, or dismiss these suggestions, helping you align with campaign criteria and improve your chances of approval.
You will also see a list of recommended relevant campaigns for them to join. After clicking the Register button, the price you entered in this campaign will automatically be pre-filled in the next one.

Step 7: Edits after registration

Go to Seller Center →Marketing-> Campaigns, then select the campaign you have registered for and click manage
On the campaign products tab, you can view the status of your campaign products, which may be Under Review, Approved, Rejected, Expired, or Withdrawal Under Review. You can also edit, withdraw a product, or view its record.
Updating campaign priceTo edit the price, click Edit. A pop-up window will appear where you can update the Campaign sale price field. After entering your changes, click Submit. Once submitted, a summary of your request will be displayed in Seller Center. Requests are typically reviewed and approved or rejected within 5 business days.
Please note for co-funded subsidy campaigns, if the platform subsidy has not yet been applied and the status is "Under Review", you will not be able to edit the campaign price at this stage. Edits can only be made once the product status changes to "Approved".
Withdrawing from campaigns and discountsYou can withdraw at different levels depending on what you need:

• Withdraw a single product: Select the product you want to remove and use the withdraw feature.
• Withdraw from the entire campaign: Use the Bulk Withdraw feature to remove all of your products from the campaign at once.
• Withdraw from extra discounts only: Use the Withdraw Discount feature to remove products from the additional discount offer while keeping them in the campaign.
  

Step 8 : Review campaign performance

In Seller Center, go to Marketing → Campaigns → Manage Your Campaigns.
On the Manage your campaigns tab, you can view the annual performance for all of your campaigns.To see a detailed breakdown for each campaign, click View data and it will redirect you to the analytics page

Step 9: How to resolve SKU errors

If you need to edit your product's retail prices or add, delete, or edit a SKU while it is registered to a campaign, you can do so in "Managed Products". Editing a SKU in "Managed Products" will disrupt the campaign sales price system and trigger a SKU error. This means your Product ID (PID) cannot participate in the campaign. To resolve this, you must withdraw the product and re-register it before the campaign deadline.
The following edits are supported while your product is registered for a campaign:

• Retail price
• Deleting SKUs
• Adding SKUs
• Editing SKUs

Unsupported edits, which are still not allowed during campaign registration, include changes to the PDP Category.

Step 10: TikTok Shop invited products

TikTok Shop may invite your products to join specific campaigns. When this happens, you’ll see a notification in the Recommendations section under Campaign tasksWhen you click the Invitations section, it opens a page showing all the invitations available to you, along with the details for each one
Under the Recommended products tab on the sub-campaign details page, you’ll see the products that have been invited. You can register a product with one click using Register, or register several at once using Bulk register
When using online bulk registration, you can quickly filter just your invited products. If you select Use max campaign price, the system will automatically apply the pre-filled campaign price configured by the platform, saving you time on manual setup
You can now register invited products using the Upload file option. Select the pre-filled template for unregistered invited products to download a file with all your invited items, update anything you wish, and upload it to finish registration quickly.
Note: The template contains a maximum of 50,000 invited products that are still unregistered.

Campaign Fees Q&A

Q: What are campaign service fees?A: Campaign service fees are charges applied to eligible product campaigns. These fees are incurred for each order placed during the campaign period. You can find detailed information on the applicable fees and effective periods in the "Fee Policy" section of the campaign details page.
Q: How is campaign service fee being calculated?A: The Service Fee Rate × (Campaign Gross Sales - Seller Discount + Customer-Paid Shipping Fee)
Example: Order with one product joining a campaign
Q: Can I withdraw from a product campaign with a campaign fee? A: Yes. Once your withdrawal is approved, the status will change to "Expired." Campaign fees will only apply to orders placed before your withdrawal is finalized.
Q: How can I check the earnings and fees for each order?A: You can view detailed information by navigating to Seller Center > Finance > Settled Records and then clicking "View details".
Q: Are campaign fees refundable if I withdraw from a campaign?A: No, campaign fees applied to orders placed before your withdrawal is approved are non-refundable. However, you will not be charged campaign fees for any orders placed after the withdrawal process is completed.
Q: What happens if a customer cancels or returns an order?A: In the event of an order cancellation or return, campaign fees for those specific orders will not be charged. If a fee has already been charged, it may be refunded depending on the specific campaign's refund policy.
Q: Will I be charged multiple times if a product is in several campaigns?A: No. If you participate in multiple campaigns that all have a service fee, the fee will only be charged once per order. The fee will be based on the campaign price of the applicable campaign.

Standard Registrations FAQs

Q: How is the cost of co-funded coupons with a percentage discount split?A: The cost is split based on the agreed-upon contribution ratio.
Example: Contribution Ratio: 50% Seller, 50% Platform. Coupon Policy: 20% off on orders of $100 or more, with a maximum discount of $50.
Scenario 1: Discount Does Not Exceed the MaximumScenario 2: Discount Exceeds the MaximumQ: How can I check my contribution for co-funded coupons?A: You are not charged upfront. Your contribution is deducted from the final payout of an order. You can see a detailed breakdown of your contribution on the Order Details Page, where promotions are itemized into seller promotions and platform promotions. Your registered campaign price is also factored into this calculation.
Example: Coupon: $10 off a $100 purchase. Contribution Ratio: 50% Seller, 50% Platform