Promotion stacking rules

Promotion Tools

Summary

What types of promotions can sellers use on TikTok Shop, and how do they work together?

  • Sellers can use various promotional tools including campaign prices, seller coupons, and TikTok-funded promotions, which may be stackable to increase visibility and sales. The platform applies rules to determine which promotions customers can combine at checkout.

How does TikTok Shop prioritize and manage stacking of multiple promotions?

  • TikTok Shop uses a priority system and stacking rules to decide which promotions apply simultaneously. Sellers can use the Promotion Simulator in Seller Center or refer to a stacking table to check compatibility and priority between different promotion types.

What are TikTok-funded promotions, and how can sellers participate in them?

  • TikTok-funded promotions are discounts or coupons provided by TikTok to boost customer engagement and orders. Sellers interested in participating should visit the TikTok-funded program page for eligibility and application details.

What tools are available to sellers to understand promotion stacking and priority?

  • The Promotion Simulator in Seller Center helps sellers preview how different promotions stack and which take precedence. Additionally, a stacking and priority logic table is available for manual reference to verify compatibility between promotion types.

Learn how promotions work together

What you'll see and what your customers get:
On TikTok Shop, you can use various promotional tools and campaigns to promote your products. When used together, they follow a set of rules that determine which promotions are applied and how they stack.
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Stack your promotions

Stackable promotions allow customers to use them simultaneously at checkout. This can help you increase visibility and drive sales.image

TikTok-funded promotions

We may provide TikTok-funded promotions and coupons to drive customer engagement and increase orders. To find out how to participate, visit the TikTok-funded program page. For more details, please refer to [link]

How promotions are applied

Not all promotions can be used simultaneously by your customer. We determine which ones to prioritize using the following methods:
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Stacking multiple promotions

If you'd like to check whether different promotions can stack and which one takes priority, the easiest way is to use the Promotion Simulator in Seller Center. It allows you to see which promotions apply across all discount layers and how they interact. For more details, please refer to [link].
Alternatively, you can manually refer to the table below to review the stacking and priority logic between two promotion types.
For example, if you want to see whether Campaign Price can be combined with a Seller Coupon, simply locate the intersection of these two promotion types on the table — a green "Stackable" label indicates they can be applied together.
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