The Objective

Driving more sales for a growing business

Lizza Acosta, owner of The Pink Shop by Master Brows, is a Latina mom and entrepreneur who aims to help other women feel beautiful with popular beauty products from Mexico. Adding onto their brow service salon with unique and trending products, Lizza wanted to reach more people and drive product sales through TikTok Shop.

The Solution

Getting more product purchases with Promote

The Pink Shop turned to TikTok Promote to amplify content, build brand awareness, and help drive consistent sales with the “More product purchases” objective. By monitoring organic video engagement, they selectively boost top-performing videos to reach new audiences and generate sales for their TikTok Shop. Lizza can easily and quickly track content performance directly from her phone through the Promote dashboard, allowing her to stay focused on creating content while Promote works to bring results.

The Results

Promote helps TikTok Shop sellers anytime, anywhere

By using Promote, The Pink Shop achieved impressive results: they garnered over 64k video views, gained more than 1.2k new followers, and exceeded daily sales goals, generating over $5.6k in GMV. With a 156% ROI, The Pink Shop’s success highlights how TikTok Shop sellers can drive significant conversions with Promote. Boost your brand’s results by integrating TikTok Promote into your marketing strategy today!

Tips & Takeaways

• Leverage top-performing content: Use TikTok Promote to boost videos that already perform well organically, ensuring they reach new audiences and drive more sales.
• Track and optimize in real time: Monitor performance directly from your phone through the Promote dashboard, making quick adjustments to maximize impact.
• Turn engagement into conversions: Boosting engaging videos with the “More product purchases” objective helps convert views into real sales, driving consistent revenue growth.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.