The Objective

Finding sales as a new brand on TikTok Shop

Celik Crystals is a new small business providing high-quality, trending stone jewelry that promotes well-being and balance. From design to production, each gemstone piece is crafted by hand to help customers embrace their inner beauty and radiate positive energy. As a single-person team, Celik Crystals owner and founder, Sean Celik runs the entire business himself, from design to marketing. With a busy schedule, he needed to find a way to increase sales easily and efficiently, so he turned to TikTok Promote to find success.

The Solution

Getting a jumpstart with TikTok Promote

Celik Crystals sees its highest ROI from marketing efforts on TikTok Promote for their TikTok Shop products with some content generating up to four times the original investment. Since Promote is within the TikTok app, Sean is able to boost videos seamlessly on the go. He can drive sales for his Shop by using the “More product purchases” objective in Promote. The key for Celik Crystals is to get content in front of the right viewers who are ready to buy, helping the brand achieve brand awareness and greater overall sales.

The Results

Discovering the path to growth, sales, and success

TikTok Promote proved fast and efficient for Celik Crystals. Sean achieved over 5.6k video views,155+ new followers, and quickly turned his video content into strong ads to see $670+ in gross merchandise value. TikTok Promote offers quick, tangible results for small businesses looking to boost awareness and drive conversions. Consider incorporating TikTok Promote into your brand's marketing strategy today!

Tips & Takeaways

• Boost directly in-app: Use TikTok Promote to easily turn organic videos into ads without leaving the app.
• Focus on purchase intent: Choose the “More product purchases” objective to reach viewers ready to buy.
• Track quick wins: Monitor performance like views, followers, and sales to identify what content drives ROI fast.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.