You don't need to generate all the creative content yourself on TikTok Shop. Instead, you can leverage the engaging content created by your affiliate creators to maximize your revenue.
TikTok Shop allows sellers to launch Promote campaigns using content that has been authorized by your affiliate creators. This is known as Affiliate Content Authorization (ACA), and it is a smart strategy for scaling your reach and converting proven creative into more purchases. In fact, sellers who utilize ACA see significantly better performance, with an average increase of 297% in GMV & 35% increase in ROAS compared to those who do not. This powerful feature benefits both parties: it provides you with high-performing ad creative, and your affiliate creators earn commissions from sales generated by the campaign.
Affiliate creators have two easy ways to authorize their videos for your use:

1. When Adding a Product to a Showcase: TikTok will send a notification to Get extra commission from affiliate videos.
2. On the Order Details Page: Following a completed promotion, they can specifically choose to Authorize sellers to boost videos.

Here's how to Promote affiliate creator videos for your shop:

1. Create a Promote campaign in the TikTok app. (Click here to learn how to get to the Promote tool)
2. Check out the affiliate videos available for your promotion via
   1. Promote Creation Page
   2. Message in the Order Detail Page
   3. Promote -> Mine -> Affiliate videos

3. Select an affiliate video and click on Promote.
4. For your ad goal, select "Get Sales" > "More Product Purchases".
5. You can also customize your promotion to define your audience. Click "Pay" once you are done with your setup, and you are good to go!

Note: "If you see Promote Packs, tap "Custom Promotion" at the bottom to start customizing your promotion"
For more guidance on leveraging Promote to drive sales, check out the TikTok Business Help Center.