High level overview

Are you looking to level-up your Video performance but not sure how to get started? Our robust set of Video insights functionality has just the right recommendations and insights to help you progress rapidly.
For Creators looking to step up their Video posting performance, our Video insights for new Creators will provide your with the data and recommendations that you can leverage to increase your performance and achieve your e-commerce goals on TikTok shop.

Salient use cases

The following core use cases apply for the Data Insights functionality in Creator Compass

Use Case 1: I want helpful recommendations and tips on how to get started posting E-commerce Videos

• Based on the Creator's content posting volume, the system will provide helpful prompts to guide them towards creating their first piece of Video content or increase their Video content volume.
• As part of this functionality, users can also set the goals they want to achieve by posting more videos and all accompanying recommendations will be tailored to meet those goals.

Use Case 2: I want recommendations for products I should leverage in my videos

• Based on their goal, Creators can get recommendations for trending products, that would likely appeal to their follower base, to their showcase
• They will also get data insights on why this product would resonate well with their fan base.

Use Case 3: I want inspirational content that I can utilize in creating my own videos

• Users can get access to a wide range of pertinent inspirational content that they can use to draw inspiration as they look to create content.
• This inspirational content, additionally, comes with insights on what traits and script facets made them successful, distilling critical information so that Creators can apply the same techniques in their own content.

Overall feature interface

Presented below is the interface for the Data Insights functionality in Creator Compass.

Entrance

Creators with currently low Video content postings can view these Video Insights by clicking on Data Insight that will show up in Creator Compass.
Please refer to the entrance flow below

Feature walkthrough

Trending product insights and recommendations

Functionality/Component	UI interface	Key functionalities/capabilities
Get tailored insights based on your content posting volume		Based on your Video content posting volume, the algorithm will display dynamic prompts on what is the next best course of action for the Creator
Video insights for 0 Video posting Creators	Refer to the explanations for each of the functionality in the right-side image	Creators can set their objectives for posting content and following recommendations will be tailored to meet those needs. Creators can set objectives between Increase GMV Increase fan/follower base Once the Creator has selected their objective, they will be able to get recommendations for products to add to their showcase. These product recommendations will also be accompanied by follower demographic information and data-backed rationale of why these products will likely generate e-commerce performance Additionally, in order to provide inspirations to Creators, the algorithm will recommend video content from similar successful Creators. Read the "Other additional insights" section for a more detailed explanation Finally, the interface will provide a handy CTA to take the Creator to the Video Creation tools and page (image below)
Video insights for <4 Video posting Creators	Refer to the explanations for each of the functionality in the right-side image	Creators will be able to view aggregated data metrics as well as trends for Video content they have already posted. Creators can set their objectives for posting content and following recommendations will be tailored to meet those needs. Creators can set objectives between Increase GMV Increase fan/follower base Once the Creator has selected their objective, they will be able to get recommendations for products to add to their showcase. These product recommendations will also be accompanied by follower demographic information and data-backed rationale of why these products will likely generate e-commerce performance Additionally, in order to provide inspirations to Creators, the algorithm will recommend video content from similar successful Creators. Read the "Other additional insights" section for a more detailed explanation Finally, the interface will provide a handy CTA to take the Creator to the Video Creation tools and page Finally, as a supplement to the Video overview data, Creators can do a deep-dive into each of their posted videos and sort by recency, revenue generated, video views and items sold
Other additional insights		For each of the inspiration video available as part of this functionality, Creators can click on individual ones to get an additional layer of insight on these videos and discern the key successful traits in them. Users can get a synopsis of the talking points and script insights that contributed to the video's success and they can integrate into their own content Accompanying these will be key stats related to the video which Creators can gauge to see if these line up with their performance goals Finally, a helpful CTA will direct the Creator to create their own video based on the inspirational content, insights and synopsis.

Frequently Asked Questions (FAQs)

1. On which platform can I view Data Insights in Creator Compass?

For now, Video Insights for new creators will be available in TikTok Shop Data Analytics APP version and we will explore launch in the PC interface in a future iteration.

2. I am a Creator with more than 4 posted EC videos. Can I still see these insights?

These video insights are specifically tailored to provide new and budding Creators with currently low video volume with the tools required to jumpstart their Video content posting. In a future iteration, based on the success of the product, we will explore launching this functionality for all Creators across all performance brackets.