What key insights can sellers gain from TikTok Shop’s video analytics to improve their shoppable content?

• Sellers can analyze video engagement, identify top-performing products and videos, and study audience behavior to create more relevant and high-performing content that drives sales.
• Reviewing the top 3 best-performing videos for the same product offers inspiration and benchmarks for future video creation.

How can sellers use audience analysis to better target their content and increase conversions?

• Understanding the difference between viewers and purchasers helps sellers tailor content and product selection to close the gap and convert more viewers into buyers.
• Audience insights guide sellers in planning future videos that resonate with their target market.

What are the steps to access and utilize video performance data within TikTok Shop’s LIVE Manager?

• Sellers should enter LIVE Manager and navigate to the Video Analysis tab in the left-hand menu to view performance overviews, product analysis, content analysis, and video profiles.
• This centralized dashboard provides detailed metrics to inform content strategy and product promotion.

What common issues might sellers encounter with video playback or transaction analysis, and how can they resolve them?

• Videos set as private or deleted won’t play or display thumbnails, and such videos lack transaction or content data; sellers should ensure videos are public to access analytics.
• In Transaction Analysis, selecting a specific product (not “All”) is necessary to view the top revenue-generating videos for that product.

What overall benefits does using TikTok Shop’s video analytics provide to sellers?

• It empowers sellers to optimize content based on data-driven insights, improving engagement, product relevance, and ultimately increasing sales performance on the platform.