Did you know that Shoppable Video is the most powerful way to sell on TikTok Shop? *Shoppable Video is the fastest way to drive traffic to your store. Not only that, it takes less than five minutes to create. Better yet, all you need is your phone! Once you publish a Shoppable Video, we showcase it to like-minded shoppers with the goal to drive them from your video to your shop. Shoppable Videos are short-form videos with embedded product links. These links allow shoppers to start and complete their purchasing journey entirely within the TikTok app. Getting started is super easy: Step 1: Open up the TikTok App when you're logged into your seller account and click the "+" symbol at the bottom of your screen. Upload an existing video or press and hold the white button to shoot a new one. Remember: Keep it short and sweet. The best performing videos are usually 15-20 seconds long. Step 2: Once you finish shooting or uploading your video, hit "Next" to land on the pre-publishing page. Here, you should create a direct path to sales by adding a product link. When you click on "+ Add link", the TikTok App will automatically pull up your catalog of available products. Step 3: Enter a caption and hit publish. It's that simple.

Interested in taking a hands-off approach? Check out the Shoppable Video Hub here where you can auto-generate Shoppable Video with the click of a button. Select your product, add a few keywords, and then let us handle the rest. You'll also be able to publish to your TikTok Shop account directly from your PC.