Shoppable Video hub
02/21/2024
Summary
What resources does TikTok Shop provide to help sellers create shoppable videos?
- TikTok Shop offers a Shoppable Video hub with education, inspiration, AI tools, and data to assist sellers in creating videos.
- Sellers can access templates, auto-generate videos, and learn from top-performing content to enhance their video creation skills.
How can sellers track the performance of their shoppable videos on TikTok Shop?
- Sellers can use the "Content Data" tab in the Shoppable Video Center to monitor video performance, including views, product impressions, click-through rates, and GMV.
What are the benefits of using the "Get Inspired" tab in the Shoppable Video Center?
- The "Get Inspired" tab allows sellers to explore trending videos, accounts, songs, and hashtags to create engaging content.
- Sellers can refine searches using filters to find relevant content and learn from successful shops.
What tools are available for creating content within the Shoppable Video hub?
- Sellers can use AI tools and ready-to-use templates to quickly create videos.
- The Auto-generate feature allows sellers to build custom videos with music and voiceovers, while templates can be customized in CapCut.
Welcome to Shoppable Videos
Compelling videos are critical to your success on TikTok Shop. The Shoppable Video hub within Seller Center, brings together a wide range of education, inspiration, AI tools, and data to help sellers build shoppable videos quickly and easily. Whatever your level of experience with video creation, our tools will meet you where you are.Shoppable videos are a great way to demonstrate your products and generate interest in shoppers as they browse on TikTok Shop. Access the Shoppable Video hub from the LIVE & Video tab within Seller Center to choose from ready-to-use templates, get inspired by top-performing content, or even auto-generate videos with the push of a button.
Navigate to any of these tabs to learn more and get started:
Overview
This tab offers personalized tips and education to help you get started. Browse through any of the sections below to get more information on how to:- Create videos
- Build your shop
- Get traffic
- Improve conversions

Get Inspired
Check out top trending videos, accounts, songs, and hashtags to discover content that is engaging shoppers.



Create Content
Within this tab you can access AI tools and ready-to-use templates that help you to build your videos on the fly.Auto-generate

Each video is accompanied by music and a voiceover. Download the video of your choice and you can post it directly to your TikTok shop or edit it further with your choice of music or voiceover.

Video Templates
Choose from a variety of top-performing templates that you can customize in CapCut to showcase your products. Each template is designed for a different type of product or promotion and comes with licensed music. When you select a template to download, you will see what you need to customize for your product or shop.Learn more about using CapCut to customize a template.

Content Data
Discover new insights to help improve performance of your shoppable videos. Regularly measure and optimize your video performance with inuitive dashboards and reporting. You can visit the "Content Data" tab in the Shoppable Video Center to track the performance of each video you posted, including views, product impressions, click-through rate, GMV, and more.FAQs
- What is a shoppable video?
Check out this Guide to Shoppable Video on TikTok Shop Academy for a quick overview and even learn how you can create your first shoppable video with transitions, filters, product links, and more. Also, learn about the different kinds of shoppable videos that you can create.
- How do I track if my videos are working?
- How many videos should I post for each product?
- How can I learn from other sellers? Are there best practices they can share with me?
- Additional resources
No. | Course Name | Knowledge Points | Course link |
1 | How to Structure an Attention-Grabbing Shoppable Video | How to make a shoppable video that entertains, engages, and drives results
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2 | Storytelling Techniques and Emotional Appeal | Master Showing vs. Telling:
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3 | Engage with the Right Audience on TikTok Shop |
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4 | Leveraging the Shoppable Video Center to Help Your Business |
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4 | Effectively Use Hashtags in Shoppable Videos | 4 ways to find hashtags that your customers may be following and get more exposure to your shoppable video.
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5 | Create a Content Calendar and Stay Relevant | Content Calendar Best Practices:
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