Use the guidance below to help reduce safety risks, protect customers, and keep your listings compliant on TikTok Shop.

General Safety Guidance

• Follow all TikTok Shop policies. This includes category-specific safety and compliance requirements.
• Meet legal and regulatory standards for your products. See Your Guide to Category Qualification if needed.
• Clearly explain product use and safety information. This includes:
  • Instructions
  • Warnings
  • Precautions
• Review customer feedback regularly to identify and address potential safety concerns.
• Monitor Seller Center notifications for updates related to:
  • Product safety
  • Account health
  • Compliance

Packaging Safety

Plastic Bags & Wrapping

Plastic bags and wrapping materials can be dangerous. They can cause suffocation, especially for babies, small kids, and pets.
✅ Best Practices

• Include clear, visible suffocation warnings on packaging and, when appropriate, in product listings.
  • Example: “WARNING: Keep plastic bags away from babies and children. Suffocation hazard.”
• Use safer packaging alternatives such as cardboard, paper, or biodegradable materials when possible.

Avoid

• Low-quality or damaged wrapping that can tear easily.
• Improperly sealed packaging that may expose dangerous parts to children or pets.

Liquids, Pastes, or Powders

Products containing liquids, pastes, or powders must be packaged securely. This helps to prevent leaks, spills, or accidental exposure.
✅ Best Practices

• Conduct leak and drop tests to confirm packaging is spill-resistant.
• Ensure all seals and closures are secure. This is especially important for gels, lotions, creams, scented items, and liquids.
• Add handling instructions to reduce spill risks.
  • Examples: “Open with care,” “Keep upright,” “Do not puncture,” or“Keep sealed.”

Avoid

• Skipping seal and closure checks before packing.
• Assuming adhesive seals are secure without inspection.

Handling Fragile or Hazardous Products

Sharp or Breakable Items

Fragile or sharp items need extra protection. This helps avoid damage or injury during shipping.
✅ Best Practices

• Label packages clearly
  • Examples: “Fragile” or “Handle with Care”
• Use protective padding, including
  • Bubble wrap
  • Foam
  • Cardboard inserts
• Consider double-wrapping or overboxing for added protection.
  • This applies to items such as
    • Cutlery
    • Ceramics
    • Glassware
    • Lightbulbs

Products with Burn or Fire Risks

Products that pose burn or fire risks require additional safety measures. This includes:

• Electronics
• Battery-powered items
• Flammable liquids
• Aerosols

Best Practices

• Clearly label hazardous materials with required fire-safety warnings.
• Store and ship flammable liquids in sealed, leak-proof containers.
• Use packaging that protects heat-sensitive items from impact and temperature changes.
• Inspect electronic components before shipping. This includes cords, cables, and chargers.
  • Items must be free from:
    • Frayed wires
    • Exposed metal
    • Overheating
    • Charging defects
• Follow all lithium battery regulations, including
  • Insulation
  • Labeling
  • Protective casing
• Secure aerosol products to prevent accidental spraying during transit.