Introduction

The Out-of-Stock Product Relinking feature ensures your video content remains relevant, engaging, and monetized when tagged products become unavailable. With precision recommendations and manual product selection, this feature provides flexibility while maintaining content quality and compliance. Previously, creators and sellers had no choice but to wait for products to restock, risking lost momentum and missed revenue opportunities.

Feature Overview

The Out-of-Stock Product Relinking feature allows creators and sellers to seamlessly relink videos with identical or highly related in-stock products when the originally tagged product becomes unavailable. By leveraging this feature, creators and sellers can maintain sales momentum, optimize existing content, and save time by avoiding the need to create new videos for replacement products.

Benefits of relinking OOS videos

Maximize Sales from Existing Content

• Keep earning from your published videos by linking them to similar in-stock products when the original product is unavailable.
• Ensure your video content continues to drive sales instead of losing revenue due to out-of-stock products.

Leverage Established Engagement or Virality

• Viral or highly engaging videos can retain their momentum by reanchoring new products, avoiding the need to create fresh content for the same audience.
• Build on existing video traction to keep benefiting from its success.

Save Time and Effort

• There is no need to produce new video content when a product runs out of stock—simply reanchor a related product to your current video.

Simplified Decision-Making

• Avoid guesswork with a curated list of recommended products for reanchoring, ensuring the new product aligns well with the video content.

Stay Informed with Inbox Notifications

• Receive automatic inbox notifications when a product remains out of stock for over 48 hours, along with alternative product recommendations to take action swiftly.

How does it work

• Notifications include a curated list of identical or highly similar in-stock products with 95% precision, minimizing the chance of non-compliance. As there is a 5% chance of risk of violations, creators are strongly recommended to apply their best judgement while selecting the products. Creators and sellers can manually select a recommended product to relink with their video. Product selection is currently limited to the recommended list and cannot be chosen directly from your shop or showcase.
• Ensure that the Recommended product links toggle button is switched on to receive suggestions for product links you can to your previously posted videos.

• On the product links screen you will see the video for which the originally tagged product ran out of stock. Tap on 'Review Products' for the recommended products. Tap on any of the products to land on PDP (Product Details Page) to learn about the product comprehensively. Tap on 'Link' to link the product successfully.

• Name the product according to how you want it to be displayed to the Users on their For You Page.

• Creators and sellers must ensure that the newly anchored product accurately aligns with the video content to maintain compliance. While TikTok's recommended products match the original product in 95% of cases, there is a 5% chance of recommending a product that may lead to a violation. To prevent potential compliance issues, creators are strongly advised to use their judgment and tag a product that is both similar to the original and relevant to the video content.

Restocked Product

• If the original product is restocked, it will automatically reanchor to the video, and you will receive a notification. Both the original and relinked products will appear as anchors for users on the For You Page (FYP). A maximum of 10 products can be anchored to a single video.

Key Features

• Delayed Notifications for Restock Opportunities
• Timely Updates
• Focused on Recent Content
• High Precision Recommendations

Only identical or highly related in-stock products are included

Best Practices for Using This Feature

1. Act Promptly:
   • Respond to notifications quickly to minimize revenue disruption.
   • Notifications stop after 2 weeks if no action is taken.
   • Switch on the Recommended product links toggle button
2. Ensure Content-Product Fit:
   • Always verify that the recommended product aligns with your video’s theme, script, and visuals to maintain viewer trust.
3. Leverage Performance Insights:
   • Track performance metrics to evaluate the effectiveness of reanchored products and adjust your strategy as needed.

FAQs

1. Will I receive out-of-stock notifications and recommendations for products from other sellers if I’m in a Target Collaboration?
   • Yes, TikTok sends recommendations regardless of collaboration type. However, creators in Target Collaborations should adhere to their agreement and avoid selecting products from other sellers. Linking a product from the same seller in TikTok's suggested list is acceptable.
2. Why doesn’t TikTok automatically anchor videos to new products?
   • Automatically relinking products might reduce latency but involve complexities such as creator-seller relationships and video-specific mentions of price or sellers' brand. To address these challenges, TikTok is starting with a manual approach and will build an automated solution.
3. Can creators or sellers anchor a video to a product from their showcase or shop when the original product goes out of stock?
   • Currently, product selection is only available through notifications. Creators and sellers cannot select products directly from their showcase or shop but can choose from the recommended options provided in the notification.
4. What is the risk of a violation when anchoring a recommended product?
   • With 96% precision, there is only a 4% chance of recommending a product that could lead to a violation. TikTok ensures that recommended products are identical or highly similar to the original. Creators and sellers should verify that the newly anchored product aligns fully with the video content to avoid potential violations.
5. How can I track performance when anchoring a product from a different seller due to out-of-stock scenarios?
   • Performance metrics remain available in the Creator Center (for creators) and Seller Center (for sellers). Metrics can be tracked and summarized by product and video content. Use custom date ranges to evaluate performance shifts between products.
6. Why didn’t I receive product recommendation notifications after my video’s product went out of stock?
   • Notifications are delayed for 2 days to allow for potential stock replenishment, as there’s a 40% likelihood of items restocking within this time. If no restock occurs within 2 days and a suitable alternative product exists, you will receive a notification.
   • Note: Notifications are not sent for videos older than 6 months, even if the product is out of stock.
7. What if I miss the initial notification about a product going out of stock?
   • TikTok sends up to 4 notifications: 2 per week for a maximum of 2 weeks if no action is taken.