How to Link Products to Videos

09/15/2025

Short Video Operation

Summary

What is the Link Products tool and how does it benefit creators on TikTok Shop?

  • The Link Products tool lets creators add product links to eligible short videos posted within the last 30 days, enhancing shoppable content and monetization opportunities.
  • It recommends relevant products automatically, reduces manual effort, enables linking after posting, and helps monetize evergreen content for passive income.

What are the key requirements and limitations for linking products to videos using this tool?

  • Creators can only link products to short videos posted in the last 30 days that use Commercial Music Library sounds, feature matching products, and comply with TikTok Shop Content Policy.
  • Currently, creators cannot edit or replace existing product links on published videos, nor fully update inactive links due to stock changes (though relinking is being tested).

How can creators access and use the Link Products tool to add product links to their videos?

  • Creators access the tool via TikTok Shop Creator Center under the Link Products section or through the Videos tab’s Create tab.
  • They select eligible videos without links, choose products from their showcase or recommended suggestions based on video content, then add and confirm links to complete the process.

What impact does the Link Products tool have on the shopping experience and revenue potential for creators?

  • By enabling product linking after posting and recommending high-potential products, it maximizes creators’ revenue by capturing missed linking opportunities and improving conversion chances.
  • It also enhances viewer experience by providing relevant product links on older videos that continue to attract traffic.

Overview

What is the Link Products tool?

The Link products tool allows creators to add product links to eligible short videos posted in the last 30 days for a smoother shoppable content creation experience. Additionally, the tool will recommend high potential products based on video content to help drive shoppable video revenue.

What are the benefits of the Link Products tool?

  • Maximizes monetization opportunities – Creators can add product links to more videos, even after posting, ensuring they won't miss revenue opportunities.
  • Addresses missed linking scenarios – Solves common issues like forgotten links or permission restrictions during posting.
  • Reduces manual effort – Automatically recommends high-potential products, making it easier to monetize content.
  • Enables evergreen content monetization: Older content that still receives traffic can be updated with product links to generate passive income.
  • Improves shopping experience: Viewers who revisit older content can find relevant product links, improving the likelihood of conversion.

How to Link Products to a Published Video?

Two major entry points are available in the TikTok Shop Creator Center:
TikTok Shop Creator Center -> TikTok Shop toolkit -> Link productsimage
TikTok Shop Creator Center -> Videos tab -> Create tab -> Link productsimage
  • Click the "Link products" button to view a list of short videos posted in the past 30 days that do not have a linked product.
  • Click the "Add Link" button to view a list of products that can be linked to the video. Select the product mentioned in the video, then click "Add" and "Confirm" to complete the linking process.
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  • Creators can add products from their showcase and system recommended products.
    • A list of recommended products can be found in the "Suggestions" section. The recommended products are based on video content relevance, product performance, and the creator's interests and engagement.
    • Click the "Setting" button on the top right corner of the Link products page, and turn off the "Recommend product links" toggle to stop receiving product recommendations.
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FAQ

  1. Can creators link products to any videos published in the past 30 days?
    • No, creators can only link products to short videos that meet the following requirements: (1) posted in the last 30 days; (2) contains sound or music from the Commercial Music Library only; (3) contains a product that matches with a corresponding product link; and (4) complies with the TikTok Shop Content Policy.
  2. Can creators edit product links for a published short video? For instance, can creators add trending or seasonal products to existing videos without re-uploading the content, or update product details based on viewers' requests?
    • No, at this time, creators are NOT able to edit or update existing product links to replace linked products in a published video.
  3. Can creators update inactive product links due to the product being out of stock?
    • This function is not available to all creators yet. However, we understand the importance of adapting to inventory changes and are currently testing a feature that will allow creators to relink products when they go out of stock. Stay tuned!
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