View Transcript

---

This guide unlocks the power of Real-Time Promote, a strategic tool to optimize your promotions throughout your LIVE stream and skyrocket audience engagement and sales.
The Art of Real-Time Promote:We know you can leverage Promote during your LIVE sessions, tailoring your approach to the unique flow of each event. Building on our previous discussion about maximizing ROAS (Return on Ad Spend) with Promote, let's delve into specific strategies for each stage of your LIVE session.
Stage 1: Live Stream Kickoff - Audience Growth & Attention GrabbingAt the beginning of your LIVE, you naturally experience a surge in viewers. However, this initial peak often tapers off. Here's when Real-Time Promote emerges as a hero!

• Strategize Your Promote Launch: Deploy your Promote campaign strategically to counteract the viewer decline as soon as you notice a significant drop. This maintains audience momentum and keeps viewers engaged.

Stage 2: Flash Sales & Limited-Time Offers - Fueling Urgency & ActionPlanning a thrilling Flash Sale during your LIVE session? It's time to unleash another Promote push!

• Target the Right Audience: Utilize Promote's precision targeting capabilities to ensure your limited-time deals reach the ideal audience – those most likely to be captivated by your offers.
• Pro Tip: FOMO Powerhouse: Amp up the Fear of Missing Out (FOMO) by emphasizing the urgency of your limited-time offers. This transforms casual viewers into impulsive buyers eager to snag your products before the clock strikes zero.

Stage 3: Product Transitions & Conversion OptimizationAs you transition from introductory products to your best-selling items, it's time for a targeted Promote campaign designed to convert viewers into paying customers.

• Focus on Your Ideal Customers: Craft a targeted Promote campaign aimed specifically at your ideal customer segment for the products you're showcasing. This laser focus ensures your most valuable offerings capture viewers' attention, maximizing conversion potential during these crucial moments.

Mastering Real-Time Promote for LIVE SuccessBy incorporating these strategic Promote tactics throughout your LIVE sessions, you'll witness a significant improvement in both audience engagement and sales. Start applying these tips today and watch your LIVE sessions transform into conversion powerhouses!