What is the Affiliate Creator Pilot Program?

The Affiliate Creator Pilot Program allows promising creators, who have yet to meet traditional requirements (e.g. having a minimum of 5,000 followers) for full posting access, to begin monetizing their content on TikTok Shop. This temporary shoppable content limit ensures a high quality TikTok Shop experience for everyone.

Shoppable content frequency limits

The frequency of shoppable LIVEs on TikTok Shop (both on the TikTok app and web) is limited based on the account's follower count, with a quota for number of streams. Affiliate creator accounts with less than 5,000 followers will be limited to:

• 3 LIVE selling streams per week
• 3 shoppable videos per day

If you are marked as an Extended Pilot Creator, you will have stricter restrictions:

• 1 shoppable LIVE per week
• 3 shoppable videos per week

** Extended Pilot Creators are those who frequently publish and mass-produce low-cost content, post a large amount of non-original and pirated content under their accounts, and repeatedly violate various GNE content policies within a certain period. You can check your account status through pilot program page.

Shoppable LIVE stream content frequency limits

Scenarios where frequency is deducted:

• Each time a creator successfully adds a product link and goes LIVE, regardless of content, quality, or number of viewers.
• Each time a creator successfully adds a product link to a LIVE.
• Each time a creator schedules a LIVE from the LIVE Manager homepage on desktop or PC and clicks Go LIVE.
• Each time a creator schedules a shoppable LIVE from the LIVE Events feature on the app and selects Go LIVE.
• If a creator's LIVE is interrupted by lag or technical difficulty, the stream frequency is dedicated as long as they've successfully added a product link and gone LIVE.
• LIVEs associated with product images that were in previous successful LIVEs will have the stream frequency deducted.
• If a creator's LIVE had a product link added, or referenced product images in previous successful LIVE, is ended due to any of the following reasons, the stream frequency will still be deducted:
  • Content violations: Streams that are terminated by TikTok moderators for including hate speech, explicit content, illegal activities, or other prohibited behaviors
  • Mass reporting: Streams that are terminated while TikTok moderators review the stream when viewers mass report the stream, even if found not guilty
  • Automated detection: Streams that are automatically terminated by TikTok's algorithm
  • Inactivity captchas: Streams that are terminated when Creators fail to solve a prompted inactivity captcha or tap the screen to confirm due to inactivity

Situations where frequency is not deducted:

• LIVEs that do not have a product link added
• LIVEs in practice mode
• Scheduled shoppable LIVE is cancelled
• Shoppable LIVEs that are scheduled but are not activated (creator clicks Go LIVE) within that week

Shoppable video content frequency limits

Situations where frequency is deducted:

• Any posted shoppable videos, including those viewable only to you, will count towards your limit
• Scheduled shoppable videos will count towards your limit the moment they're scheduled, not at the time they're scheduled to post
• If you delete a posted shoppable video, it will still be counted towards your limit that week
• If a shoppable video is removed due to a violation, it will still count towards your limit
• If you add a product link to a previously posted video, it becomes a shoppable video and counts towards your limit

Situations where frequency is not deducted:

• Shoppable content that was not successfully published (including those saved, in draft status, or that failed to publish) will not have the posting frequency deducted
• Regular short videos with no product link added

How can I graduate from the Affiliate Creator Pilot Program?

Graduation Criteria

To further remove all pilot program limitations including unlimited shoppable videos, your account needs to reach 5000 followers and be in program at least 30 days. Please note that creators must continue to comply with our platform policies or face enforcements that include but are not limited to extended shoppable video content frequency limits.

Tasks During Pilot Program

To complete tasks in pilot program, you can unlock some limitations in advance. You must maintain a clean record with a minimum of 176 points in your Creator Health Rating. Demonstrate that you are an active creator by fulfilling one of the following requirements:

• Published 6 or more shoppable videos, each at least 8 seconds long
• Promoted TikTok Shop products in at least 1 livestream that is at least 5 minutes long
• Generated 10 orders in your shoppable content

Once you have remained in the program for at least 30 calendar days and meet all of the above requirements, you will be invited to take our probation quiz. Pass the quiz to complete your to get full access to TikTok Shop Product Marketplace access, shoppable LIVEs, and campaigns! ** If you are tagged as Extended Pilot Creator, you cannot graduate because your account is under abnormal status. Please avoid violating platform rules and reduce low quality contents. We will regularly review your account and reconsider your eligibility for graduation. Your completed tasks will remain current status.

Frequently Asked Questions (FAQs)

1. How can I check my account risk status?

The platform will regularly review your account, and you can check the status on the Pilot Program page.

2. When will my limitation be removed if I am in the Affiliate Pilot Program?

• Method 1: Upon completing the following tasks, creators will be unlocked all TikTok Shop promotional features except for shoppable videos. The shoppable video limitation will still remain at 3 videos per day.
• Method 2: To unlock all limitations in the pilot program once reaching 5,000 followers and stay in the program for 30 days.

Learn how to graduate and learn more ways to upgrade.

3. Why is there a limit?

The Creator Pilot Program allows promising creators, who have yet to meet traditional requirements for full posting access, to begin monetizing their content on TikTok Shop. This temporary shoppable content limit ensures a high quality TikTok Shop experience for everyone.

4. Does the limit impact my regular non-shoppable content?

Not at all! You can host as many non-shoppable LIVEs and post as many non-shoppable videos as you want during the Creator Pilot Program.

5. How will posting limitations be adjusted for affiliate creators who are either still in the program or have graduated normally, yet remain below 5,000 followers?

• For creators who have normal graduated from the program before April 29, 2026, but have not yet reached 5,000 followers, their posting limit for shoppable videos will be adjusted from 5 videos per week to 3 videos per day, with no additional limitations applied.
• For creators who joined the affiliate creator pilot program before April 29, 2026, and have not met any graduation requirements, their in-program status will be automatically refreshed according the new rules.

You can check your current account status on the Affiliate Create Pilot Program page.