Requirements for Seller Identity Verification
This Supplemental Policy applies to you if you are a seller on TikTok Shop ("TikTok Shop Seller" or "you"). It supplements the TikTok Partner Privacy Policy by explaining the additional information we collect, process, and share to verify and authenticate your identity. Failure to provide the required information or pass verification may prevent you from completing your account registration or limit your selling capabilities.
What Information We Collect
- Identification document: We will collect a government issued photo ID that you choose to provide in order to verify your identity.
- Photo: We may collect a selfie photo of you holding your identification document that you choose to provide in order to confirm that the identification belongs to you.
- Facial data: We partner with a third-party service provider. With your consent, when required under applicable law, this provider may use facial recognition technology to verify that the identification document matches your photo. This facial data may be considered "biometric data" under the laws of some jurisdictions. This facial data is not shared with TikTok by our third-party service provider.
- Verification result: We receive the result of that verification from the third-party service provider.
How We Use Your Information
We use your information to:
- Verify your identity as part of account registration and validation.
- Comply with legal obligations, such as anti-money laundering laws, and for anti-fraud purposes.
- Authenticate your identity using facial recognition technology if you choose this method. This technology is used only to confirm that your selfie and ID photo are a match and is not used to develop or improve other services.
How We Share Your Information
We may share your information in limited circumstances, including:- With our third-party service provider, Persona, if you consent to automated identity verification. This is necessary for them to provide facial recognition services.
- When required to comply with applicable law, legal process, or government requests.
Retention
We retain your information for the following periods:
- We keep a copy of your identification document, photo, and identity verification result for as long as you have an account on TikTok Shop and for an additional three years. This is necessary for us to comply with our legal obligations.
- If you use automated identity verification, our third-party service provider retains your facial data for up to 72 hours. This period may be extended if needed for fraud detection, legal compliance, or as otherwise communicated to you.
Your Rights and Choices
You can find more information about how you can exercise your rights under your jurisdiction's section of the Partner Privacy Policy.Contact
You can contact us about this Supplemental TikTok Shop Privacy Policy through our webform, or by using the Contact Us feature in the TikTok Shop Seller Center.