Key Points:

• For your shop to be accepted into campaigns, you must have a minimum Shop Performance Score of 3.5 with fewer than 3 violations for prohibited content or products in the last 30 days.
• To enroll products into campaigns, must not have a history of violations or quality issues.
• Once you are accepted into a campaign, you must maintain a Shop Performance Score of 2.5.
• Products that fail to meet the product eligibility requirements above will be removed from the campaign.

Campaign Eligibility Requirements

Am I eligible for campaigns?

To enroll in all TikTok Shop Campaigns, including Deals For You Days and Black Friday & Cyber Monday, you must meet the following seller and product eligibility requirements:
Seller eligibility requirementsYour Shop Performance Score will be available if you have completed at least 30 orders in the past 90 calendar days with no fraudulent orders.

• If you have a Shop Performance Score, it must be 3.5 or higher.
• If you don't have a Shop Performance Score, you must have less then 3 violations for prohibited content or products in the last 30 days to participate. These include violations of our Prohibited Products Policy, Prohibited Content for Platform Safety, Guidelines for Responsible Health-Related Content, and Intellectual Property Policy. When you have a total of 30 orders in the past 90 calendar days, then you will receive a Shop Performance Score.

Product eligibility requirements

• To be included in campaigns, your products must not have a history of violations or quality issues. Examples of product quality issues are:
  • A high volume of 1 or 2 star reviews. You can find this information on your Seller Center as seen in the product Negative Review Rate
  • High seller's fault cancellation rate
  • Negative customer feedback from return and refund inquiries
  • Claims that the product is significantly not as described (including bait-and-switch)
  • Abnormal pricing (e.g. unrealistic discounts, price manipulation)
  • Counterfeit or IP-infringing products
• Promotional content for products must not have Content Policy violations

Once you're part of a campaign, keep your campaign benefits with a Shop Performance Score above 2.5 and address any customer feedback early. Your campaign benefits will be revoked if your Shop Performance Score falls below 2.5. Products that fail to meet the product eligibility requirements above will be removed from the campaign. Refer to your violation records in Seller Center Account Health Rating page for the violation resulting in your shop or product removal from campaigns.
If you believe that your product was removed in error, you can file an appeal through your violation ticket or reach out to your Account Manager. We do not accept appeals for shop disqualification.

How do I know if my shop or products are eligible for campaigns?

Your eligibility status will be shown on the Campaign Details page when you register for a campaign. For the full eligiblity criteria, click "Review all criteria" on the Campaign Details page.

• Shop eligibility: On the Shop Criteria page, you will see your Shop Performance Score. You will need to have a Shop Performance Score of 3.5 to be eligible for campaigns.

When you qualify for campaigns, you will also see campaigns as one of the eligible benefits on your Shop Performance Score page.

• Product eligibility: On the Register Products page, you will see "This product doesn't meet the campaign criteria" under products that do not meet the campaign requirements.

For more information on Shop Performance Score and tips to improve your score, refer to our Guide to Shop Performance Score.

How can I register for Campaigns?

Go to Seller Center > Marketing > Campaigns. On the Campaigns page, locate an eligible Campaign you want to participate in and click "Register".

When will I hear back on my Campaign application?

TikTok Shop Campaigns application review process can take up to 5 to 14 business days.

Do I need to register for both product and content (LIVE) campaigns?

No, sellers can register for product campaigns without joining content campaigns. However, if you join a content campaign (such as key livestream, short video challenge, livestream championship), you must first register for a product campaign.

Why did the platform reject my registered products?

Sellers can hover over the status tag to identify the specific reason why their products were rejected.

Where can I find my registered products/livestream sessions?

Registered products

• Option 1: Manage Your Campaigns tab > Products tab.
• Option 2: Register for Campaigns tab > Product/Shop Campaign > Campaign Products.

A search function via Product ID or Name is available, together with the option to select the exact campaign joined. You can also filter by the following Product Status:

• Under review
• Expired
• Approved
• Rejected
• Scheduled
• Withdrawal under review

Registered Livestreams

• Option 1: Manage your campaigns > LIVE & Video tab
• Option 2: Register for Campaigns tab > Livestream Campaign > Registered Sessions.

Can I add or delete variations of registered products during the campaign?

No, sellers are not allowed to add or delete new variations (or SKUs) of the registered product in Campaigns. You will have to remove the registered product from the campaign to make variation changes.

Can I withdraw from the campaign after I've registered?

To withdraw from a campaign, go to Seller Center > Marketing > Campaigns > Manage Campaigns to find your registration records. Then follow the following instructions to apply for withdrawal based on the status of your registration:

• Under review
  • Click the Delete button to cancel the registration.
• Approved
  • Click the Withdraw button to apply for withdrawal. If not auto-approved, a withdrawal application will be reviewed and the registration status will then be changed to expired. Otherwise, it will stay as approved.

Why has my registered product "Expired"?

Here are some possible reasons:

1. The product was removed from the campaign before undergoing review and approval;
2. The product violated TikTok Shop's policies, resulting in its removal either before or during the campaign period;
3. The product did not meet the campaign eligibility requirements (see FAQs 1 and 2 above); or
4. The campaign has ended.

Why were my registered products removed from the campaign?

To maintain a high-quality shopping experience and ensure optimal campaign performance, TikTok Shop may remove products (PIDs) from campaigns at its discretion. Common reasons for product removal include:

• Policy Violations: If a product violates TikTok Shop’s policies or guidelines.
• Customer Experience Issues: Products that could negatively impact customer experience, such as inaccurate descriptions, unauthentic, unoriginal or poor-quality items.

Campaign Sale Prices

What is a Campaign Sale Price?

Sellers can set the Campaign Sale Price for each of their product variations. These are the discounted prices shown to customers during the campaign period. For example, if your product's retail price (the regular, non-promotional price of the product) is $20.00 and you enter $18.00 into "Campaign Sale Price" during registration, the product will show the customer $18.00, with $20.00 shown as a strike-through. Any coupons would be applied to the Campaign Sale Price.

Why do some products show strike-throughs and some don't?

Strike-through pricing only shows if you have entered a Campaign Sale Price that is lower than your retail price. In the image below, the item on the left does not have a strike-through price because the set Campaign Sale Price is the same as the retail price.For the item on the right, since the set campaign sale price ($13.60) is lower than the retail price ($16.00), a strike-through is shown. The coupon will be applied to the Campaign Sale Price ($13.60).

Is there a minimum price discount?

The Campaign Sale Price for some campaigns has to be lower than the retail price. Please refer to the specific campaign details during registration in Seller Center.

When will the Campaign Sale Price go live?

The Campaign Sale Price goes live once the campaign starts and continues throughout the duration of the campaign. During the campaign, sellers are allowed to submit a price change. However, it may take up to 5 business days to complete the review.

Coupons and Promotions

How will customers apply the Campaign coupon?

The coupon can be found on the event landing page, as well as on the product detail pages. The customer will need to tap "Claim" in order to apply the discount. The discount will be shown at Checkout.

Why is my seller promotion not active?

The campaign sale price and your self-promotion tools, including discounts and flash deals, cannot be utilized at the same time. If the product is in an active campaign, the flash deal and discount set for that same time will not be active. For example, if the registered price of a product during the spring campaign is $67 and you enter a flash sale price of $57 while the campaign is active, the product will still show a price of $67.

Additional Questions

How do I find the Campaign landing page?

A banner will be visible on participating LIVE rooms with a 'View More' link directing customers to the Campaign landing page.They can also search for event keywords in the TikTok app search bar during the Campaign to find the search banner (i.e. "Back to School" or "Summer Sale").

Why is my edited product description on Shopify not syncing to TikTok?

This can happen for a variety of reasons, such as:

1. Product Inventory Sync on Shopify is disabled;
2. Product description contains unsupported formatting; or
3. Price editing is locked.

Check out our TikTok for Shopify FAQs for steps to manually sync these details.