How to Use Video Assistant
01/29/2026
Summary
What is TikTok Shop’s Video Assistant and how does it help sellers and creators create shoppable videos?
- Video Assistant is an AI-powered tool that helps sellers and creators quickly generate scripts, highlight product features, summarize buyer reviews, recommend hashtags, and craft engaging hooks to boost video visibility and sales.
- It offers a guided workflow from script creation to recording with a built-in teleprompter, enabling faster, higher-quality, and more confident video production.
How can sellers and creators access and use the Video Assistant feature on TikTok Shop?
- It can be accessed via three paths: the Videos tab in Creator Center, the “Create now” shortcut, or through the Product Display Page (PDP) under Manage Products.
- Once accessed, users select a product, generate or edit AI scripts, record videos with teleprompter support, and publish shoppable content directly.
What are the key functionalities within Video Assistant that improve video content creation?
- Create videos with AI: auto-generate, edit, and record scripts with teleprompter support.
- Show product highlights: AI extracts key product features to emphasize in videos.
- Summarize buyer reviews: condenses customer feedback into authentic talking points.
- Recommend hashtags: suggests trending, relevant hashtags to increase reach.
- Grab shoppers’ attention: generates catchy intros to boost engagement.
How does the “Improve Your Video Skills” feature support new or struggling creators on TikTok Shop?
- It provides curated guidance, educational tutorials, and real creator examples to teach what makes shoppable videos perform well, including pacing, clarity, and storytelling.
- Creators can learn quality standards and best practices within the tool and immediately apply them by creating videos in the same flow.
What are the main benefits of using Video Assistant for sellers and creators on TikTok Shop?
- Saves time by automating scriptwriting and content ideation based on product details and buyer feedback.
- Enhances video quality with AI-powered hooks, clearer messaging, and teleprompter recording for confident delivery.
- Increases discoverability and engagement through recommended hashtags and attention-grabbing intros, ultimately boosting sales potential.
💡 Feature Overview
Think of Video Assistant as your AI-powered sidekick, designed to make creating shoppable video content easier and faster. Whether you’re a new seller or an experienced creator, this tool helps you write scripts, highlight products, summarize reviews, recommend hashtags, and craft engaging hooks to boost your content’s visibility and conversion.Hear about the power of Video Assistant from one of our top creators, @skintelligencia:
🧭 How to Access This Feature
There are three ways to access TikTok Shop's Video Assistant tool.Option 1: Through the Videos tab
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Option 2: Using the "Create now" shortcut
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Option 3: Through the Product Display Page (PDP)
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⚙️ How it Works
🏠 Video Assistant Homepage
When you open the Video Assistant, you’ll land on a simple and friendly homepage.Here, you’ll find five key features, each designed to tackle a different part of your video creation process:
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🌟 Key Features
🤖 Create videos with AI
This is a step-by-step content creation tool that helps you turn any product into a ready-to-film shoppable video. It automatically writes a script for you, helps you refine or edit it, and then lets you record using a built-in teleprompter. Everything you need to go from product to polished video exists in one guided flow.⚙️ How it works:
- Select a product: browse or search for your products. Once you select one, the tool pulls in the essential details needed to generate a script.
- Get an AI-generated script: The tool instantly creates a structured script with a hook, body, and call-to-action. You can preview the script to make sure it fits your style and the product.
- Edit or refine the script: Edit your script manually, regenerate it, copy it, save it, or ask for another version. You can also rewrite sections by giving Video Assistant simple instructions like "make this shorter" or "stronger hook."
- Record with the teleprompter: When you tap Create video with this script, the app opens the recording page with your script displayed as a teleprompter. You can record directly with the script scrolling, upload existing clips to match the script, and re-record sections until you're happy with the video.
- Post your video: Once your recording is complete, you can finish edits and publish your shoppable video directly.
- Create scripts faster: Get ready-to-use scripts in seconds and edit them instantly through simple chat prompts.
- Improve video quality: Get stronger hooks, clearer messaging, and more engaging storytelling with AI support.
- Record more confidently: Use the built-in teleprompter to keep your delivery smooth and natural without memorizing lines.
📝 Write a full script
Every great shoppable video starts with a great script, but coming up with the right content can be hard. With the Write a full script feature, all you need to do is pick a product, and in just a few seconds, AI creates a complete script that's ready for you to use. It pulls from:
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📦 Show product highlights
Your product has great features and this tool helps you show them off the right way. The Show product highlights feature automatically pulls out the most important details from your product listing, helping you spotlight what matters most to shoppers. In just a few seconds, AI identifies what sellers recommend showcasing, like unique materials, benefits, or standout features, and turns them into quick, scroll-stopping talking points.🌟 Why you’ll love it
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#️⃣ Recommend high performing hashtags
Hashtags are one of the easiest ways to get your videos seen by more shoppers, but finding the right ones can take time. With the Recommend high performing hashtags feature, all you need to do is pick a product. In seconds, you'll get a list of relevant hashtags that will help you maximize your reach. 🌟 Why you'll love it
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💬 Summarize buyer reviews
Real reviews sell products, and this feature makes it easy to turn them into authentic content. The Summarize buyer reviews feature scans your product’s customer feedback and condenses it into clear, engaging talking points. It highlights what real buyers love, what they mention most, and how the product performs in everyday use.🌟 Why you’ll love it
- Showcase real customer experiences to build trust
- Turn authentic feedback into content ideas and quotes
- Save time reading through hundreds of reviews yourself
👀 Grab shoppers' attention
The first few seconds of your video matter most, and this feature helps you make them count. The Grab viewers’ attention feature generates catchy, scroll-stopping intros based on your product’s main benefits or pain points. Whether it’s a surprising statement, a question, or a bold claim, these AI-powered hooks help you stop the scroll and keep shoppers watching.🌟 Why you’ll love it
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🎓 Improve Your Video Skills
If you’re not sure what makes a shoppable video perform well, Improve Your Video Skills helps you learn what good looks like before you start filming. Now, you can understand quality standards, see real examples, and apply what you learn right away.
This is a step-by-step content creation tool that helps you turn any product into a ready-to-film shoppable video. It automatically writes a script for you, helps you refine or edit it, and then lets you record using a built-in teleprompter. Everything you need to go from product to polished video exists in one guided flow.⚙️ How it works:Get curated guidance based on the type of content you create.
- Clear explanations of what makes a good shoppable video: Learn what the platform looks for in high-quality videos, including pacing, clarity, product focus, and storytelling.
- Short educational tutorials: Watch quick videos that break down best practices and common mistakes, organized by category, so the tips are relevant to you.
- Real creator examples: See high-quality shoppable videos from other creators to understand how the tips look in real content.
- Easy next steps: After learning or watching examples, you’re guided directly into creating your own video so you can put the tips into practice.
🌟 Why you’ll love it:
- Understand what “good” actually means: Stop guessing and learn what high-quality shoppable videos look like through clear examples.
- Learn in the moment: Education lives inside Video Assistant, so you can learn while you’re already in creation mode.
- Turn tips into action faster: Go from learning and watching to filming your own video in one smooth flow.
- You’re new to shoppable videos
- You’re unsure why your videos aren’t performing
- You want inspiration before writing a script
- You want to level up your content quality
TL;DR (Because We Know You're Busy):
Video Assistant is your secret weapon for creating more effective shoppable videos, faster. It helps you understand your products, craft killer scripts, and save time, so you can focus on creating amazing content and boosting those sales! Seriously, give it a try – it's a game-changer!