What is Video Assistant?

Think of Video Assistant as your AI-powered sidekick, designed to make creating those engaging videos that actually sell way easier and faster. It's like having a research team, a scriptwriter, and a production assistant all rolled into one.
Hear about the power of Video Assistant from one of our top creators, @skintelligencia:

What can Video Assistant do for you?

• Boost Your Video Power (Without the Extra Sweat!): Imagine having all the juicy bits – what buyers are saying, why the product's amazing, and even video inspo – all in one spot. Video Assistant grabs all that intel so you can create more videos, faster! More content = more eyes on your products.
• Say Goodbye to Guesswork: Ever stare at a product and wonder what to say? Video Assistant helps you quickly figure out if a product's a winner and how to show it off in a way that clicks with your audience. Faster decisions mean you can jump on trends and hot products ASAP.
• Craft Videos That Convert (Hello, Sales & Followers!): Want to create videos that not only look good but also make those sales notifications ding? Video Assistant lets you work with AI to write scripts that speak directly to your viewers, highlighting exactly what they want to know (thanks to those buyer reviews!). This means more engagement, more followers, and most importantly, more sales.
• Your Step-by-Step Video Wingman: Feeling lost in the video creation process? Don't sweat it! Video Assistant gives you a clear path, from picking the product to hitting that publish button. It's like having a friendly guide every step of the way, making scripting, shooting, and editing feel way less overwhelming.
• Time-Saving Magic: Let's be real, time is precious. Video Assistant automates the time-consuming stuff like research and initial script ideas. That means you get to spend more time doing what you love – being creative and connecting with your audience!

Ready to dive in? Here's how.

There are 3 entry points into Video Assistant. It can be accessed through the Creator Center App, PDP, & Inspiration center. After tapping on 'Create Video', choose 'Content Asssitant' among the other video creation options.

1. TTS Creator Center: Click on the "Create Video" button at the bottom of the screen & then choose 'Video Assistant'.
2. PDP: Click on the 'Promotion Info/Create Shoppable Video' tab on PDP, and then choose 'Video Assistant'
3. Videos tab in TTS Creator Center: Click on the "Videos" button at the bottom of the screen and then choose 'Video Assistant'.

Video Assistant Home Screen

On the Content Creator home screen find the menu with 5 options

1. Write a full script: Choose a product from the showcase, and let TikTok GPT generate a complete script for you, crafted using insights from buyer reviews, seller value propositions, and catchy openings.
2. What makes a good video: Access educational tips and best practices to improve the quality of your videos.
3. Show me user reviews: Pick a product from the showcase, and get a summary of buyer reviews generated by TikTok GPT.
4. Show selling points: Select a product, and TikTok GPT will summarize the key value propositions from the seller.
5. Give me a good start: Choose a product from the showcase, and TikTok GPT will provide you with an engaging opening line or hook to captivate your audience.

Get Scripting

Ready to bring your TikTok content to life? On the Video Assistant home screen, tap “Write a full script” and select the product you want to feature—our AI will instantly generate a complete script based on shopper favorites, seller highlights, buyer reviews and TikTok best practices. From there, you can edit, save, copy, regenerate, or jump straight into recording your video.

Generate a script

• To explore more scripting options, tap on "regenerate" to auto generate a new AI full script.
• Once you've generated a script you like, check out recommended hashtags, video, and product titles at the bottom of your screen.

Edit and Save a script

• Tap "save for later" to save the script to script management page, which can be accessed anytime before you publish the video. You could close the app and come back to this page

Record Video

• If you liked the script as it is, tap on "record video" to jump to the video shooting screen

Summarize Buyer Reviews, Selling Points

After clicking the "summarize user reviews":

• Choose a product
• Get an auto-generated user review summary
• Pick from a variety of options: Write a full script, summarize user reviews, show product highlights, grab viewers' attention

Generate top performing Hashtags

After clicking the "Recommended high performing hashtags"

• Choose a product
• Get auto generated high performing, and trending hashtags sorted by views

Grab viewers' attention

After clicking the "Grab viewers' attention", creators can:

• Get auto generated hook copy
• Follow up to dos as instructed: show another video intro, write a full script, summarize user reviews, show product highlights, generate hashtags

Script Management

After clicking the "saved projects", you can:

• See the list of products that saved script
• Choose a product
• View generated script
• Follow up to dos as instructed: record video, copy script

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Video Assistant is your secret weapon for creating more effective shoppable videos, faster. It helps you understand your products, craft killer scripts, and save time, so you can focus on creating amazing content and boosting those sales! Seriously, give it a try – it's a game-changer!