💡 Feature Overview

The Good Quality Guide is your go-to resource for learning what great shoppable content looks like, why they perform well, and how to create more content that meets TikTok Shop's "good quality" standards. It also provides clear insights and guidance after you post, so you can see how your good quality videos contribute to your traffic and improve with each new video.

🧭 How to Access This Feature

From the Videos Tab

1. Go to TikTok Shop Creator Center.
2. Tap the Videos tab at the bottom of the screen.
3. Click the banner at the top that says "Learn what makes a good quality video and start getting more views today!"
   
   

⚙️ How it Works

Step 1: Learn What Makes a Good Quality Video

Inside the guide, you'll find:

• A quick intro video explaining the value of good content.
• The 3-part formula for a great shoppable video:
  • 🪝 Hook: Capture attention fast with a strong visual, verbal, or text overlay hook in the first 3 seconds to stop the scroll. Show a transformation, like a before-and-after or product reveal, say something bold that will spark curiosity, and add text that quickly tells viewers what the video is all about. Combine all three hooks for maximum impact.
  • 🥩 Meat: Show how the product works and why it's worth buying. Use a multi-angle demo, like step-by-step usage, a before-and-after, and real use-cases, to highlight key benefits in practical scenarios. Keep it natural and easy to follow.
  • 📞 Call-to-Action: End with a clear, confident call to action that tells viewers exactly what to do next, like "tap the link to buy now." Keep the energy up and remind viewers of the benefit to inspire action.

Step 2: Explore Real Creator Examples

Scroll down to see top-performing shoppable videos across categories like Beauty, Fashion, Home, and Electronics. Each example highlights what makes the video effective, from storytelling to product demos and editing style. You can filter by category to see content relevant to your niche.

Step 3: Create and Post Your Own Videos

Use the guide's tips and examples to film and upload your next shoppable video. Post it directly in the app as usual. Your content is automatically evaluated, and good-quality videos will be identified and used in your performance insights.

Step 4: Track Performance and Get Feedback

After you post, you can review how your videos are performing and see how your good-quality content contributes to your growth. Performance insights appear across Creator Center to help you understand what's working and what to improve next.

Manage Tab

Once you've posted, head over to the Manage tab in Creator Center. Here, you'll find a filter that shows which of your videos are tagged as "Decent." Each video comes with a performance summary showing total GMV, sales, items sold, and more. There's also a video diagnosis section with personalized tips on how to improve your content.

Video Details

When you tap into a specific video, you'll see a complete breakdown of how the video is performing and why. It highlights traffic gains, core sales metrics, and specific opportunities to improve your content.
Traffic InsightsAt the top of the page, you'll see a traffic insight banner that explains why your video's views increased, such as promoting exposure plus products. This helps you understand which programs or content types are contributing to your growth.
Video InformationBelow the banner, you'll see key information about the video, including video title, release time, video duration, and associated product tags or categories. This makes it easy to quickly identify which video you're reviewing and whether it meets the Good Quality Standards.
Core DataThis section summarizes your video's performance across different timeframes, including Today, Yesterday, 7 Days, and custom dates. It includes the following metrics:

• GMV: Total sales generated from this video
• Direct GMV: Sales directly attributed to the video’s performance
• Views: Total views and view increase compared to the previous period (e.g., +1.2K)
• Items Sold: Total number of products purchased through this video
• CTR: Click-through rate from the video to the product page
• CTOR: Conversion rate from product page to purchase

You can tap Expand all for more detailed insights or See trends to understand how performance has changed over time.
Video DiagnosisThe Video Diagnosis section helps you understand why your video performed the way it did and what you can improve next. It includes:

• A clear statement of the issue, such as: “Video views is lower than the basic value. You can improve in these aspects:”
• Various diagnosis categories, such as: Video quality, Product issue, and Account issue
• Example Improvement Card with actionable guidance, such as: "Arouse people’s interest and reduce the rate at which your video is skipped. View more." This includes supporting example videos to illustrate what effective improvements look like.

Creator Center Homepage

On your Creator Center homepage, you'll see a top-level summary of your sales, items sold, and orders for Today and This Week. Below this, a highlight tip appears when your good-quality videos have driven meaningful results. This gives you immediate visibility into how much traffic your recent good-quality content has added.
You may see a performance tip on your Creator Center homepage when your recent good-quality videos bring in more views. Tapping the tip takes you to your performance breakdown.

Good Quality Video Guide Homepage

On the Good Quality Video Guide homepage, you'll see an overview of your recent performance. This module shows your total good-quality videos, total views from these videos, and additional views gained compared to your other videos. This makes it easy to see how your good-quality content is performing over the past week.