How To Avoid Nudity and Sexualized Content Guide

06/29/2026

Applies to:United States

AI Summary

ANSA policy requires sellers and creators to avoid nudity, sexualized gestures, and suggestive themes in product listings and livestreams. It applies to anyone creating shop content; violations can trigger content removal and account penalties. Keep demos focused on product features, practical use, neutral language, and suitable camera angles. For related rules, penalties, and appeals, see Prohibited Content for Platform Safety.

This guide provides sellers and creators with an overview of the Adult Nudity and Sexual Activities (ANSA) policy for product listings and livestreams. Its purpose is to help you understand the rules for creating safe and compliant content. By following these guidelines, you can showcase your products effectively while keeping the platform safe and welcoming for everyone.

In this guide, you will learn about:

The 4 main categories of ANSA violations to avoid
How to identify prohibited content through clear examples
Best practices for creating rule-following product listings and livestreams

Violating these rules can lead to penalties, such as:

• Content removal

• Account penalties (e.g., temporary restrictions or account suspension)

For full details on related policies, penalties, and appeal requirements, please refer to Prohibited Content for Platform Safety.

What to Avoid

This section provides actionable tips to help you create rule-following content that keeps the focus on your products.

Avoid Nudity or Implied Nudity

What to Avoid	Examples
Female breast nudity or implied nudity — Full or significant exposure of the female breast, including visible outlines or imagery that suggests nudity	Clothing that creates a protruding or sharply defined nipple outline Significant exposure of the breast area Implied nudity created through blurring, pixelation, or strategic object placement
Female genital nudity or implied nudity — Full or significant exposure of the female genital area, including the pubic mound, visible outlines, or imagery that suggests nudity	A clearly visible vulva outline through tight clothing Significant exposure of the pubic area Implied nudity created through blurring, pixelation, or strategic object placement
Male genital nudity or implied nudity — Full or significant exposure of the male genital area, including visible outlines, or imagery that suggests nudity	Tight clothing that creates a clearly visible erection outline or an overly pronounced genital bulge Implied nudity created through blurring, pixelation, or strategic object placement
Butt crack or side-butt exposure — Any skin showing between the butt cheeks (crack) or the side/lower portions of the buttocks while wearing clothing.	Clothing or pose that exposes the butt crack Clothing or pose that exposes the side or lower portion of the buttocks
String-style bottoms — Clothing like thongs, G-strings, or string bikinis where only thin straps or strings wrap around the waist, leaving the buttocks almost entirely uncovered.	A thong-style bottom with minimal rear coverage A string bikini bottom that leaves the buttocks almost entirely uncovered

Avoid Sexualized Gestures, Poses, or Suggestive Behavior

What to Avoid	Examples
Objects or gestures used to simulate sexual activity or intimate body parts (female breast, genitalia, buttocks)	A close-up product or mannequin shot centered on the buttocks or gluteal cleft while a hand or gesture points to, touches, or simulates contact with the intimate area A person licking or suggestively handling a prop in a way that imitates sexual activity or mimics an intimate body part
Deliberately drawing attention to intimate or nearby body parts through camera angles, editing, gestures, or body positioning in a way that emphasizes sexual features	A tightly cropped lingerie image that excludes most of the face and uses frontal posing, cutouts, or styling lines to center attention on the breasts or pelvic area Acceptable: A wider catalog-style lingerie image that shows the full face and overall outfit without isolating intimate areas or using provocative framing
Displays, poses, or behaviors that simulate sexual arousal or explicit acts. Why this matters: Poses that simulate sexual acts are a common reason for content removal.	Exaggerated twerking Simulated humping
Product showcases that use exaggerated movements, poses, or camera angles to highlight intimate areas or suggestive actions rather than the product itself	A close-up rear-facing product shot that uses a hand, pose, or framing to highlight a buttocks cutout or simulate touching an intimate area instead of neutrally presenting the product

Avoid Sexual Themes or Suggestive Context

What to Avoid	Examples
Captions, expressions or slang with sexual undertones Sexually suggestive language or role-play intended to create a sexualized context around the product Sexual themes, innuendo, or explicit imagery, including animations or suggestive camera angles	Expressions with sexual tones or undertones Explicit sexualized phrases or body-focused invitations Food-based euphemisms used in a sexual context Emoji combinations commonly used to imply sexual acts Using slang with sexual undertones Slang phrases that imply sexual acts Statements expressing a desire for degrading or overtly sexual treatment

Additional Guidelines

What to Avoid	Examples
Logos, imagery, or branding associated with adult-oriented platforms	A visible Pornhub domain watermark or OnlyFans brand mark is a direct violation Verbally redirecting users to adult platforms for transactions or naming pornographic platforms to encourage off-platform contact

Best Practices

Choose suitable camera angles and avoid nudity or implied nudity

Choose suitable camera angles that do not emphasize body parts.
Cover more than half of the breast area, and avoid breast close-ups that take up most of the screen.
Fully cover the intergluteal cleft (butt crack), and avoid buttock close-ups that dominate the majority of the frame.

Promote Products in a Natural Way

Focus on product features like fabric, comfort, fit, stretch, and design.
Highlight practical use cases (daily wear, layering, comfort).
Use a neutral, informative tone and avoid suggestive language.

For intimate hygiene products, use clear, educational language about function and benefits.
- For example, "gentle formulas" or "soothing ingredients"
For shapewear, focus on comfort, material quality, and everyday wear support.

Create clear, safe, and suitable demonstrations

Use mannequins, flat-lay shots, or torso props for revealing items. Pair skin-tone or tight items with additional clothing. For stockings or similar items, focus on material and texture and pair with shorts or skirts.
Avoid framing private areas. Showing the body’s natural curves is acceptable, but no kneeling, lying down, leg-spreading, or stripping poses are allowed.

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