🎉 Countdown to BFCM and Holiday Sales!

Get holiday ready and violation free!Set yourself up for a strong holiday season by creating compliant, engaging, and high-quality content. Explore these key tips to stay violation-free across your livestreams and short video campaigns.

Promote Products Accurately

Don't hold back on us when you're describing the product. Give us close-ups, try-ons, anything that can help viewers know what to expect from the product.

• Incorporate informative visual or verbal elements in your content to make the product the focus.
• When featuring a product in your video or livestream, make sure the promoted product matches the listed product.
• Use text, descriptions, or titles in your livestream or video to accurately describe the product you are promoting.

For more information, refer to examples on how to Promote Products Accurately.

Post Original Content

You're the main character of your story. Show us your originality when you:

• Create something new: Make your videos distinctive by adding your own perspective, storytelling, or style when showcasing products.
• Be visible and authentic: Show yourself in the content even stitched and duetted and keep your presentation fresh by varying backgrounds, displays, or formats.
• Avoid repetition: Write new scripts and ideas for each video or livestream instead of reusing old material.
• Credit and collaborate: If you use another creator’s content, always give proper credit, and coordinate with sellers or collaborators to decide who will post shared content.
• Protect originality: If you find your content reposted or reused without your authorization, report it promptly through the Intellectual Property Protection Center (IPPC) for review and action.

For more information, refer to this guide on Post Original Content.

Avoid Still Frame Content

Still frame content refers to videos or livestreams that lack visible movement or real-time interaction, for example:

• Static images or screenshots
• Scrolling images or slideshows
• Screen recordings or animated loops
• Visuals with little-to-no human presence or activity

How to Improve Engagement

• Keep your audience’s attention by featuring people on camera, adding camera movement, and engaging through spoken or signed communication.
• When demonstrating a product, clearly explain its features, benefits, and usage steps to guide viewers effectively.
• If you need to step away during a livestream, tap the “…” icon and select Pause LIVE instead of leaving the stream idle.

For more information, refer to this guide on How to Create Interactive Livestreams and Video Content.

Respect Intellectual Property (IP) Rights

Do not post content that uses other people's intellectual property. This includes:

• Using a public figure's name, image, or likeness in your content
• Featuring brands in your content if you're not promoting their products
• Promoting counterfeit or knockoff products for sale:

Counterfeits are unauthorized copies or replicas of actual branded products. They tend to feature the brand's trademarks. These can be a logo, slogan, symbol, design, expression, pattern, or monogram.
Knockoffs closely resemble branded products, but they are not copies or replicas. They might "copy" elements of a branded product's design, feel or look, or some of its features or functions.
For more information, refer to this guide on Respect others' Privacy & Intellectual Property (IP) Rights

Stay Transparent with Pricing

Be clear and specific when mentioning prices or promotions in your content.If an offer only applies to certain customers, purchase amounts (e.g., a minimum order of 3 items or $55), time periods, products, or locations (e.g., residents of Tennessee), make sure to state this explicitly.
Follow these steps to avoid misleading your viewers:

• Double-check the current price of the product before recording your content.
• Use disclaimers for promotional prices with conditions (e.g., “Only during Memorial Day” or “Only for new customers”). Always specify who, what, when, and where.
• You can round prices slightly up (e.g., $19.99 → $20), but never round them down (e.g., $19.99 → $19) or excessively up (e.g., $47.77 → $50).

For more information, refer to this guide on Stay Transparent With Pricing.

Avoid Misleading Claims

As the holiday season picks up, be mindful of these common misleading content trends, from exaggerated product results to unrealistic claims to keep your videos compliant and trustworthy.
Before & After ComparisonsCreators often use before-and-after content (e.g., skin tightening or hair growth) to show product results, but this can mislead audiences if not done carefully. Use disclaimers such as “Results may vary” to clarify that outcomes differ for others.
Note: Disclaimers are permitted only when showing before-and-after comparisons or referencing time-based results (e.g., “results in X days”).
Against Scientific TheoryTikTok Shop prohibits content that promotes product effects that are physiologically impossible or contradict well-established scientific principles. Claims suggesting supernatural influence or control (e.g., “Make someone fall in love with you”) are not allowed. No exemptions apply. Unscientific or impossible claims will be rejected.
Exaggerated ClaimsAvoid content implying extreme physical or sexual transformations, such as breast enlargement or performance enhancement. Do not promise physical changes within a set time (e.g., “See results in 3 days!”) unless a disclaimer clearly states “Results may differ from person to person.” Avoid unrealistic or exaggerated promises altogether.
Unrealistic Product FunctionsDo not claim that a product performs beyond its physical or mechanical capabilities. For example, flashlights that start fires or toothpaste that “whitens instantly.” Such exaggerated or false claims are prohibited.
Digitally Generated EffectsContent must not use filters, edits, or visual effects that falsely imply or exaggerate a product’s results. This includes filters that smooth skin, whiten teeth, or reshape body figures. Always show product effects naturally and in real time, without enhancements. No disclaimers or exceptions make digital exaggeration acceptable.
For more information, refer to this guide on How to Avoid Misleading Content.

Avoid Making Medical Claims

Medical claims are statements that suggest a product can treat, cure, prevent, or relieve a medical condition. When sharing health benefits from a product, leave medical advice to the professionals. Try these instead:

• Focus on overall wellness and lifestyle improvements rather than medical or treatment-related effects.
• Use neutral, factual descriptions (e.g., “supports relaxation” instead of “treats anxiety”).
• Avoid citing diseases, symptoms, or medical conditions directly.
• Ensure claims are supported by credible reference (e.g., “rich in antioxidants” or “promotes hydration”).

For more information, refer to our guide here: Medical Claims.

Avoid Making Weight Loss Claims

You may have made a New Year’s resolution to lose weight, but avoid mentioning it when promoting a product. Follow these guidelines to steer clear of weight loss or gain claims:

• Promote a holistic approach to well-being, integrating physical, mental, and emotional health.
• Share practical, balanced tips on nutrition, exercise, and lifestyle habits, focus on overall wellness rather than weight loss or body reshaping.
• Review or feature health-supporting products such as fitness equipment, measuring tools, or wellness books in a safe and responsible way.
• Use authentic visuals, avoid edited or “before-and-after” comparisons that may mislead viewers.
• Avoid referencing “GLP” or other restricted medical terms in product names or promotions.

For more information, refer to our Weight Management Claims.

False Promises

Keep in mind that any content featuring promotions, especially giveaways or purchase-based incentives, must be clear, honest, and not mislead customers with promises of financial rewards.
Giveaways are promotions where customers can win free gifts without making a purchase. Follow these best practices to ensure your content meets platform guidelines.

• Clearly describe how participants can enter (e.g., comment or follow).
• State the number of winners and what they will receive.
• Collect delivery details only after winners are confirmed.

Purchase-Based Incentives are promotions where customers receive a free item after buying a product. Keep these tips in mind to make sure your content stays clear, accurate, and policy-aligned.

• Mention both the main product and free item clearly in your content.
• Ensure the product title and promotion details match (e.g., “Buy one lipstick, get a travel-size mascara free”).
• Avoid exaggerating the value or availability of free items.

For more information, refer to our How to Avoid False Promises

Nudity and Sexualized Behavior

To maintain a respectful and inclusive community, content that includes nudity or sexualized behavior is not allowed regardless of intent or audience.
Avoid this content:

• Full or partial nudity, including edited content or outlines that imply nudity
• Use of objects or body parts to mimic or suggest genitalia or intimate areas of any gender
• Displays or behavior that simulate sexual arousal or explicit acts
• Logos or branding associated with pornographic sites even without showing the actual logo

What to do instead:

• Focus on promoting products in a non-sexual, family-friendly way
• Avoid sexual themes or imagery that could be seen as sexualized or explicit
• Focus on creating clear, family-safe product demonstrations and storytelling

For more information, refer to our Nudity and Sexualized Behavior

Content Editing Tactics to Avoid

Present videos in their original, unaltered form. Any technical manipulation intended to bypass content policies including, but not limited to, layered structures or frame tampering undermines platform integrity and may result in enforcement action
Keep It Authentic

• Use native TikTok video formats without external manipulation.
• Maintain one continuous visual narrative without interruptions.

Avoid These Tactics

• Layered Videos: Adding unrelated content or hidden elements.
• Sandwich Frames: Splicing irrelevant frames to evade detection.
• Format Disguise: Changing aspect ratios, colors, or overlays to conceal violations.

Examples:

• A cosmetics video with unrelated stickers on top/bottom bars to bypass review.
• A product showcase inserting off-topic frames to avoid detection.

For more information, refer to our Content Editing Tactics to Avoid

🎄 Additional Resources: Keep Shining This Holiday Season ✨

As the Holiday Season kicks off, remember that staying violation-free is just as important as being creative. Clear, accurate, and compliant content not only protects your account but also helps you build trust with your audience.
Explore the resources, guides, and FAQs below to stay informed and keep creating quality content all season long:
👉 Community Guidelines 👉 Tiktok Shop Content Policy 👉 Creating with Impact: A guide for All creators 👉 Video Pre-Check Tool 👉 Product Risk Reminder 👉Creator Health Rating Policy 👉Creator Enforcement Policy

FAQs:

What support systems exist for TikTok Shop creators facing challenges or seeking growth guidance?

Join our TikTok Shop Creator Community and Discord groups to connect with fellow creators, exchange tips, and stay updated! 🤝

These spaces are designed for peer support and networking, while SquadUp Creator Coaching Program coaching offers hands-on mentorship that has helped many creators achieve their first sales and boost GMV.

✨ Keep the conversation going → Join Creator Connect for latest tips, updates, and peer discussions. For additional details refer : Inside Creator Community🔹 Important: For any policy or account-related issues, please submit a support ticket through Creator Center. Community groups are not equipped to handle individual violation cases.

What are the key opportunities and resources available for TikTok Shop creators to prepare for major shopping events like Black Friday and Cyber Monday?

TikTok Shop offers Education Roadshows, exclusive webinars with brand partners, and community challenges to equip creators with tips, tools, and collaboration opportunities for peak shopping seasons.

Campaigns like Fall Deals and Black Friday & Cyber Monday provide creators with curated trending products and promotional events to boost sales and engagement. You can reach out to your Seller Partner Manager (SPM) for more information and upcoming schedules.

How can creators improve their content quality and engagement to drive more sales on TikTok Shop?

Focus beyond discounts by highlighting product features, sharing genuine reviews, and demonstrating products in action to build shopper trust and connection.

Producing “good quality” videos with clear audio, visuals, and creative storytelling may help increase views by up to 50–70%, potentially enhancing shopper confidence and conversion rates.

Are there any tools to help me identify potential violations in my videos or livestreams?

Use these tools to learn about violations in your content. They help you identify and correct potential issues in advance.

Can I sell weight loss or muscle gain products on TikTok Shop?

No, TikTok Shop does not allow the sale or promotion of products designed specifically for weight loss or muscle gain, including diet pills, fat burners, steroids, muscle-enhancing pharmaceuticals, any product making body change claims, and any GLP-related products. This applies even if the product is from a licensed pharmacy.

Are any weight loss or muscle gain claims allowed in my marketing?

No, TikTok Shop does not allow the sale or promotion of products for weight loss or muscle gain. Additionally, we do not allow harmful claims, such as:

• Promises of rapid or guaranteed results
• “Miracle” claims
• Unrealistic body expectations or body-shaming language
• Claims that certain clothing (e.g., waist trainers) directly causes weight loss
• Making comparisons of results to pharmaceutical products
• Promoting products containing or related to GLPs

How can I promote products like protein powders or wellness supplements?

Focus on overall wellness, balanced lifestyles and realistic fitness goals and present the product

as part of a holistic health approach, not a guaranteed solution. Avoid any weight loss or muscle gain claims even if the product may contribute to it.

Can I promote pharmacy or service partnerships on TikTok Shop?

Yes, but with restrictions. Lower-risk products (e.g., general wellness supplements like berberine) may be allowed if compliant with claim rules and free of harmful or exaggerated promises

Prescription or high-risk weight loss products (e.g., compounded GLP related products) are not allowed for promotion or advertising.

How can I check if my video follows TikTok Shop’s content policies?

Use the Video Pre-Check Tool before posting. It helps you identify and correct potential violations in advance. Here is more information on How to use the Video Pre-Check Tool