Key Points:

• This guide focuses on the most common content quality violations, which includes still frame, redirecting traffic, unoriginal, and irrelevant or inconsistent product promotions.
• "Content" may be in various forms including, but not limited to, e-commerce shop windows, videos, and livestreams. The content included in cover pages, titles, hyperlinks, anchor links, descriptions and other features are also subject to TikTok Shop policies.

Creating content that meets platform guidelines is essential for building trust and achieving long-term success on TikTok Shop. This guide explains how to avoid the most common content quality violations, with tips to reduce low-quality posts, improve compliance, and create effective content. This information is valuable for all creators, particularly those who are new. Start applying these tips to elevate your videos and livestreams today!

1. Still Frame Content

Still frame content includes visuals with little to no real-time movement or interaction, such as:

• Static images or screenshots
• Slideshows or screen recordings that lack original narration, interaction, or creative edits
• Animated graphics without live elements
• Content without live speech or human presence

Why It MattersThis type of content, when done incorrectly, can:

• Mislead viewers (e.g., outdated pricing shown)
• Lower engagement
• Undermines user trust due to the absence of product usage or interaction in the content
• Result in policy violations

Examples of Still Frame Content

Below are a few examples of still frame content to avoid.

Best Practices

Check out these do’s and don’ts to stay on track and make the most of your content!
For more information or guidance on still frames, please refer to the existing article here: Still Frame Content

2. Redirecting Traffic

Redirecting traffic is when a seller or creator encourages users to leave TikTok Shop and visit another platform (or website) to purchase products.
Why It MattersTikTok Shop does not allow creators to redirect traffic in order to purchase products, as we cannot guarantee the safety or security of transactions or activities outside our platform. Links to other websites that are not regulated by our platform may pose online safety risks , such as scams, phishing or the unauthorized collection of customer information.
Read more about our guidelines here: How to Avoid Redirecting Traffic.Examples of Redirecting Traffic The following are examples of redirecting traffic:

Best Practices

Check out these do’s and don’ts to stay on track and make the most of your content!
For more information or guidance on still frames, please refer to the existing article here: Redirecting Traffic

3. Unoriginal Content

Content is unoriginal if it:

• Reuses media without changes
• Has visible watermarks or logos from other platforms
• Lacks creative edits or personal input

Why It Matters: TikTok Shop values original content that showcases your creativity. Reused or copied content can violate copyright laws and impact viewer trust.

Examples of Unoriginal Content

• Stitching a product review video without adding commentary or original insight
• Uploading screen recordings from shows or movies, even with blurred logos
• Using stitch, duet, or overlay features without promoting the product
• Repeating livestreams with unchanged background or setup
• Recreating videos that mimic another creator’s style without meaningful changes

Best Practices

Follow these guidelines to produce content that meets quality and compliance standards.
For more information, refer to How to Create Interactive Livestreams and Video Content and Duplicate Content.

4. Irrelevant or Inconsistent Product Promotions

On TikTok Shop, customers rely on promotional content such as product photographs, videos, and descriptions to make their shopping decisions. As a creator, your job is to showcase the listed product clearly and originally.
Irrelevant or Inconsistent Product Promotions refers to posts that don’t clearly promote the listed product. This includes:

• Showing a product not mentioned in the listing
• Not clearly displaying or promoting the product
• Livestreams with no commercial intent or product discussion

Examples of Irrelevant or Inconsistent Product Promotions

• Hosting a livestream without promoting or demonstrating the listed product
• Promoting one product but linking to a different one (e.g., showing a blender but linking to a frying pan)
• Featuring a product that is in the background, out of focus, or not shown at all in your listing
• Using misleading visuals, descriptions, or guarantees
• Linking to incorrect, broken (e.g., 404), unbranded, or mismatched branded product pages
• Promoting multiple products without clearly aligning them with the linked listings

Best Practices

Follow these guidelines to produce content that meets quality and compliance standards.
For more information on irrelevant or inconsistent product promotion, refer to Best Practices for Promotional Content.
In summary, being aware of and avoiding the most common violations is essential for every creator aiming to succeed on TikTok Shop. By staying compliant and prioritizing quality, you unlock greater opportunities to grow your follower base and build a sustainable, trusted presence on the platform.
Champion best practices today, and get ready to elevate your journey to new heights!