What is Creator Sample Score?

This product is in beta, not all sellers will have access to this feature. Creator Sample Score is TikTok’s new “gold standard” for evaluating creators in sample collaborations. It provides sellers with a clear, data-driven way to choose the right creators for their products and rewards creators who consistently fulfill sample deals by posting high-quality content.
With Creator Sample Score:

• Sellers can reduce sample cost risks and confidently send samples to creators most likely to post quality content that drives sales.
• Creators gain a transparent rating that showcases their reliability, effort, and results, helping them win more sample opportunities.

What’s in it for You?

The Creator Sample Score bridges the gap between sellers and creators by bringing transparency and trust to sample collaborations. Sellers can now confidently identify reliable creators through clear, data-backed performance indicators, reducing unnecessary rejections of quality talent. Creators, in turn, gain recognition and guidance for their fulfillment performance, finally stand out from those who fail to meet obligations.

For Sellers

• Reduce sample costs: Confidently send samples to creators with proven track records.
• Save time: Quickly identify creators who meet your marketing needs.
• Boost ROI: Increase the chances your samples turn into sales-driving content.

For Creators

• Stand out: A strong score helps you secure more sample opportunities from trusted sellers.
• Earn recognition: Your diligence, quality, and sales-driving ability are rewarded.
• Grow faster: Get clear signals on where to improve your fulfillment and content.

How Creator Sample Score Works

The score objectively rates creators across four core dimensions, using their historical performance:

• Fulfillment Ability - Measures how reliably you post content for samples you receive based on past fulfillment rates and quality of sample obligations.
• Diligence - Reflects how active and consistent you are on TikTok based on posting frequency for short videos and livestreams.
• Sales Ability - Assesses how effectively your content converts views into sales weighted by sales volume, click-through rates, and conversions.
• Content Quality - Evaluates the quality and engagement of your published content measured by completion rates, interaction rates, and avoidance of low-quality content.

Each creator’s score is calculated using advanced modeling and then grouped into five categories, making it easy for sellers to find the right partners for their campaigns.

Seller Experience

The Creator sample score is well embedded into the Affiliate center to help sellers easily select creators from various pages.

1. Find creators that match your expectations
   • Go to Affiliate Center/Find creators tab, select any creator to find a detailed view of the Creator's sample score

2. Approve samples with more confidently:

• In the Affiliate Center/Sample request/To review tab, creator sample score is added next to the Creator's ID. The tool-tip explains how TikTok Shop arrived at that score.
• Merchants could sort creators based on their Sample Score

• Plus, Merchants can use "More Filter" to easily select creators either based on their overall sample score or the sub-category scores depending on how important a sub-category is to the seller.

Creator Expereince

• You will be able to access their sample score from the TikTok Shop Creator Center/Manage Samples page. The detailed view allows you to plan and improve on the sub-categories you lack in and protect the areas you are doing good.

Creator Sample Score is designed to create a healthier ecosystem where reliable creators thrive, sellers get better returns, and the TikTok Shop community grows stronger. By rewarding creators who deliver and helping sellers make smarter choices, it takes sample collaborations to the next level.

FAQs

1. How to Make the Most of Creator Sample Score?
   • Creators:
     • Post consistently and on time after receiving samples.
     • Focus on engaging, high-quality content that drives sales.
     • Use the score as feedback to improve your performance and earn more opportunities.
   • Sellers:
     • Use the score to filter sample requests and find the right creators for your brand.
     • Partner with high-scoring creators to maximize the impact of your sample budget.
     • Build long-term relationships with reliable and sales-focused creators.
2. Who is eligible to have a Creator Sample Score?

To have your score calculated and displayed, creator must have been onboarded to TikTok Shop’s affiliate program for more than 30 days.

3. What happens if there isn’t enough data to calculate a score?
   • If you’re a merchant viewing a creator with insufficient data:
     • The score will display as “–”.
     • Hover text will say: “Insufficient data from this creator, temporarily not displayed.”
     • The creator’s ranking and profile will not show a score.
   • If you’re a creator with insufficient data:
     • The score will display as “–”.
     • However text will say: “No data available, which may reduce the probability of merchant collaboration. Please improve as soon as possible.”
     • Your ranking and profile will not show a score.
     • You’ll be guided to the PMP sample zone for product selection and sample application to start building your score.
4. Can creators appeal their Creator Sample Score?

At this stage, appeals are not supported.

5. Why is it that some of the other creators I know are not seeing the Sample Score on TTS Creator Center?

This experience is currently in a test phase and will be eventually rolled out for everyone.

6. Why is it that some of the merchants in my circle are not able to see the Sample Score in Affiliate Center?

This experience is currently in a test phase and will be eventually rolled out for everyone.