Multi-SKU Sampling

Improve conversion and content diversity by easily allowing creators to sample multiple variations of your key products, and create content for each version.

Benefits

• Expand variation access: Creators can now request or purchase all the shades, sizes, or flavors necessary to create comprehensive, compelling content for your brand.
• Streamline sample logistics: With multi-SKU sampling now available right in Affiliate center, you can save time, avoid manual workarounds, and keep your sample operations in one place.
• Get content for every SKU: Our system monitors and measures that you're getting content for every unique SKU sampled, ensuring maximum coverage across your product variations.

How it works

This feature enhances the free sample request process and the refundable sample purchase process, allowing creators to select more than one product variation (SKU) from a single product listing (PID).

1. Creator applies for a sample: When a creator requests a sample for a product (PID) they’ve collaborated on before, the request is routed to manual review (no auto-approval).
2. You spot repeat applications fast: In Affiliate Center (creator view / order view), the request shows a “Repeat” tag to flag that this PID ↔ creator (UID) pairing has happened before.
3. Quick context on hover: Hovering the tag shows the most recent approval date for that PID ↔ creator.
4. Dig deeper in one click: Clicking the “Repeat” tag takes you to Sample Analytics with filters already applied:
   • Creator is pre-selected in the creator list
   • Date is set to the most recent sample shipped date
5. You stay in control: Manual review + the “Repeat” signal helps you confidently approve (or decline) reapply cases while continuing collaboration with high-caliber creators.
6. Content monitoring stays consistent: After a repeat request is approved and shipped, creators are still expected to deliver fresh content for the sample they received. You can track recent fulfillment and performance in Sample Analytics tied to the latest shipped sample.

Tips

• Prioritize high-impact variations: For beauty and fashion, this feature gives creators the chance to find the right fit for them. Think about approving multiple shades or sizes for key products that are already trending to maximize the content opportunity for popular items.
• Group requests for efficiency: In the sample request page, you'll see requests grouped by the creator ID and then the product ID (PID). Review and process these multi-SKU requests together to save time on fulfillment and shipment.
• Encourage diverse content angles: When communicating with creators, encourage them to create content that highlights the difference between the sampled SKUs—like a "swatch party" for makeup or a "different colors, different outfits" video for apparel. This can naturally leads to high-impact, diverse content.

FAQs

• Do I have to approve multiple SKUs? No, you are still in control. Multi-SKU sampling requests will be pushed into manual review, so you'll always be able to decide which SKUs a creator will receive.
• What if I want to automate it so creators are auto-approved for multi-SKU requests? Auto-approval will be limited to the creator's first SKU request only (for more info on auto-approval sample settings, click here <link to auto-approval feature>).
• Can creators request samples for products they've already worked with in the past? Yes. If they previously collaborated on a PID (product ID) and new variations (SKUs) have been launched or they want to show a different color, they can request or purchase that new SKU.
• How does a creator request multiple SKUs? They will need to submit a request for each individual SKU, much the way they've done before. The big change is that they didn't have the option to select a different SKU once they had made the initial request.
• Does a creator have to post content for every variation they receive? Yes! The content requirement is now tied to the SKU. For example, if a creator receives five different flavors of a beverage, they must create content that fulfills the requirement for all five SKUs. This ensures you get maximum content coverage for your product line.
• Does multi-SKU sampling also work for Sample Coupons and Sample Campaigns? You bet! This feature works across all sampling methods in the Affiliate Center. Whether you allocate a sample coupon or set up a campaign, creators can now grab multiple SKUs for the same product to maximize the high-impact content they produce for you.
• Can a seller set a cap on number of variants a single creator can request? No. At the moment sellers cannot set a cap at a creator level. You can opt for manual approvals to manage this.