Auto-Optimized Terms and Conditions
07/07/2025
Summary
What is the TikTok Shop Auto-optimized Samples feature and how does it work for sellers?
- It streamlines sample distribution by auto-approving creators whose estimated ROI meets or exceeds the seller’s ROI threshold, based on historical product data and sample quota estimates.
- This helps sellers efficiently allocate free samples to creators likely to generate higher sales.
What are the key terms regarding eligibility, changes, and termination of the Auto-optimized Samples feature?
- TikTok controls product eligibility and may change terms or terminate/suspend participation anytime with notice; sellers must regularly review terms and can opt out during notice periods.
- Termination or suspension of a seller’s TikTok Shop account automatically ends their participation in this feature.
How can sellers manage or disable the Auto-optimized Samples feature?
- Sellers can turn off auto-optimization or switch to manual review of free sample requests via the Open Collaboration settings in Seller Center.
- Even with auto-optimization off, some free sample requests may still be granted for unique cases.
What should sellers understand about the impact and guarantees of using the Auto-optimized Samples feature?
- TikTok does not guarantee increased sales, profitability, or traffic from participation in this feature.
- Sellers should view it as a tool to optimize sample distribution rather than a guaranteed revenue driver.
How does TikTok evaluate creators for sample eligibility under this feature?
- Creators are assessed based on their potential to generate Gross Merchandise Value (GMV) within TikTok, with auto-approval given if their estimated ROI meets the seller’s ROI benchmark.
- This ensures samples are given to creators likely to drive measurable sales outcomes.
Objective
The purpose of this document is to outline the key terms and conditions for sellers using Auto-optimized samples.Disclaimer
Terms and Conditions
These TikTok Shop Auto-optimized Samples Terms and Conditions (the “Feature Terms”) shall apply in addition to the Seller Terms of Service, the Business Campaign Terms And Conditions For TikTok Shop US and governs your participation in the TikTok Shop Auto-Optimized sample Feature (“Feature”) on TikTok Shop. To the extent that there is any conflict between these Feature Terms and the Seller Terms of Service in relation to the Feature, these Feature Terms shall take precedence and govern.Description of FeatureTikTok Shop's Auto-optimized samples streamlines the sample exchange process for sellers by evaluating all creators entering the product landing page and auto-approving creators whose estimated ROI is greater or equal to the ROI shared with the seller for their respective product(s). To achieve this, TikTok estimates the "sample quota" and ROI based a product(s) historical data.
Changes to Feature Terms; Termination
- TikTok has the right to amend these Feature Terms and adjust details to the Feature (including but not Product Eligbility, Compensation, etc.) from time to time. TikTok will use commercially reasonable efforts to give You prior notice of any material changes to these Feature Terms, such as through a written notice to You via the Seller Center. However, it is Your sole responsibility to review these Feature Terms regularly to check for such changes. If You do not agree to the change(s) notified to You, You may request to leave the Feature at any time during the notice period, subject to a deadline of application set by TTS and notified You. Your continued participation in the Feature after the notice period shall be deemed Your acceptance of the amended Feature Terms.
- TikTok may terminate the Feature and/or these Feature Terms (whether with You alone or part or all of Merchants) at any time without cause by giving You notice in writing.
- TikTok may suspend Your participation in the Feature at any time without cause by giving You notice in writing in TikTok’s sole discretion based on Your performance in the relevant Feature.
- The termination of the Seller Terms of Service for TikTok Shop between You and TikTok or termination of Your account for any reason will automatically terminate these Feature Terms. Any suspension of Your account under the Seller Terms of Service for TikTok Shop will result in the suspension of Your participation in the Feature hereunder.
- TikTok reserves the rights to determine which products are eligible for the Feature
- Products can become ineligible after Seller has turned on the Feature; it is up to Seller to ensure they are aware of any changes
- Notwithstanding anything in these Feature Terms to the contrary, TikTok does not provide any representations or warranties, whether express, implied, statutory or otherwise in relation to:
- the success, profitability or viability of Your participation in the Feature or Your sale of the Products on TikTok Shop; or
- any increase in sales of Your Products or revenue for You, number of the Buyer(s) for Your Products, or traffic to You, Your channel or Your Products on TikTok Shop.
- Sellers can turn off the auto-optimized sample feature by entering Open Collaborationa and editing your free samples rules. You can turn off sample entirely or turn on the manual review of free sample applications
- Note: You can still obtain some free sample requests with auto-optimized for unique cases.
- TikTok evaluates creators based on their potential to generate GMV within TikTok. When creators are eligible, their estimated ROI is greater or equal to the ROI estimate We provide to You. Creators that are eligible can request a free sample which will be auto-approved.