What is the definition and formula for calculating the Actual and Estimated FBT Penetration Rates on TikTok Shop?

• Actual Penetration Rate (last 7 days) = (Number of sub-orders fulfilled by FBT) ÷ (Total sub-orders in seller’s store), excluding influencer sample and cross-border direct shipping orders.
• Estimated Penetration Rate (next 30 days) = (Minimum of projected sales and available inventory for FBT SKUs) ÷ (Average daily sub-orders in past 7 days × 30).

How can sellers access their FBT Penetration Rate targets and what steps are required to join and use FBT?

• Sellers can view FBT targets via Seller Center > Fulfilled by TikTok or the FBT Merchant Portal > Analytics.
• To join FBT, sellers click [Get started] in Seller Center, then use the FBT Merchant Portal to select products, create inbound requests, and provide product, packing, and arrival info per the FBT Inbound Request Creation Guide.

What key inventory and sales data influence the Estimated FBT Penetration Rate calculation?

• The numerator uses the minimum of projected sales in 30 days and available inventory (in-warehouse plus in-transit within 30 days) for FBT SKUs.
• The denominator is based on the average daily sub-orders over the past week, multiplied by 30 days to estimate total orders.

What implications does understanding FBT Penetration Rate have for sellers on TikTok Shop?

• Monitoring penetration rates helps sellers optimize inventory allocation to FBT fulfillment, improving order fulfillment efficiency.
• Accurate projections and inventory management can increase the share of orders fulfilled by TikTok, potentially enhancing customer satisfaction and sales performance.