1. Definition and Calculation of FBT Penetration Rate

Definition and Calculation Formula of FBT Penetration Rate

(1) Actual Penetration Rate:

Time range: last 7 days
Calculation formula:

• Numerator: Number of sub-orders fulfilled by FBT
• Denominator: The total number of sub-orders of the seller's store
• Special Note: Influencer sample orders and cross-border direct shipping orders are excluded from both the numerator and denominator.

(2) Estimated Penetration Rate:

Time range: the next 30 days
Calculation formula:

• Numerator: For SKUs of associated FBT goods, the number of sales sub-orders that can be generated within the next 30 days: the minimum value of the estimated number of sales sub-orders and the number of available sales inventory (the number of available sales inventory includes in-warehouse inventory and in-transit inventory within 30 days)
• Denominator: Average daily number of sub-orders of the seller's store in the past 7 days * 30

(3) Example:

2. FBT Penetration Rate Target

Sellers can view their store’s target metrics via the path below.
Path 1 ：Seller Center-Fulfilled by TikTok
Path 2 ：FBT Merchant Portal - Analytics

3. How to join FBT and use FBT

Sellers need to click [Get started] in Seller Center - Fulfilled by TikTok to join FBT, then open the FBT Merchant Portal, select the products to be warehoused, create an FBT Inbound Request, and fill in product information, packing information, estimated arrival information at the warehouse, etc. The operation path and detailed steps can be viewed by jumping to the FBT Inbound Request Creation Guide： https://scm-us.tiktok.com/merchant-university/course-details/26860817670