What are affiliate creatives on TikTok Shop and how do they benefit sellers and affiliate creators?

• Affiliate creatives are TikTok posts made by affiliates that sellers can authorize for use in Shop Ads, allowing creators to earn commissions on sales linked to their videos. Sellers gain access to diverse, authorized video content to boost ad performance and sales.

How can sellers use affiliate creatives in Product GMV Max campaigns on TikTok Ads Manager?

• Sellers create a Product GMV Max campaign, add products, then select affiliate posts as video sources in the "Manage creatives" section. Authorized affiliate videos can be auto-included or manually selected to feature in ads, but product links in these posts cannot be changed.

What are the differences between Affiliate Creative Authorization and Video Code Authorization for using affiliate videos in ads?

• Affiliate Creative Authorization allows creators to authorize all their affiliate posts for all sellers at once, simplifying scaling. Video Code Authorization is post-specific, letting sellers use individual videos with unique codes, including posts without product links or without affiliate collaborations.

What triggers cause ads using affiliate creatives to pause automatically, and how can sellers manage these risks?

• Ads pause if the creator disables authorization, the affiliate collaboration ends, or the affiliate post loses its product link. Sellers should monitor affiliate status and maintain active collaborations to avoid unexpected ad interruptions.

How can sellers track performance and manage commissions for affiliate creatives used in their ads?

• Sellers can view gross revenue attribution and compare organic vs. ad-driven sales in Seller Center’s Ads x Affiliate report. The Affiliate Center link in Ads Manager allows adjusting commission rates, helping optimize creative costs and campaign ROI.