Affiliate Creatives for Ads (ACA) - Setting Commission Rates

08/15/2025

Video Shopping Ads

Summary

What is the Shop Ads Commission Rate on TikTok Shop and how does it differ from the Standard Commission Rate?

  • Shop Ads Commission Rate is an optional, separate commission sellers set for orders generated through ads using Creator videos, distinct from the Standard Commission Rate which applies to organic sales or boosted videos without a Shop Ads rate.
  • It applies only to affiliate orders from ads, and sellers can set different rates for Open Collaboration, Target Collaboration, and Partner campaigns, with Target Collaboration rates overriding Open Collaboration for the same product.

How can sellers set or edit the Shop Ads Commission Rate across different collaboration types and campaigns?

  • Sellers can set or edit Shop Ads Commission Rates in Open Collaboration (both Added and Not Added sections), Target Collaboration during creation or editing, and Partner campaigns (Agency, Seller, Exclusive TikTok Shop campaigns) when registering products or managing ongoing campaigns.
  • Rates must be between 1-80%, and if set lower than Open Collaboration rates, sellers are prompted to adjust; changes take effect immediately, but Partner campaign rates cannot be changed after submission.

What are the key steps for sellers to use Creator videos for Shop Ads and manage authorized videos?

  • Creators must authorize sellers to use their short videos in-app; sellers can view authorized videos under the "Videos authorized for Shop Ads" column and create ads using these videos via Ads Manager with the Affiliate Post video source.
  • Sellers can boost videos with or without setting a Shop Ads Commission Rate; without it, the Standard Commission applies to creators.

What should sellers know about commission application and order cancellations related to Shop Ads?

  • For ad-generated orders, commission rates apply hierarchically: Partner campaign Shop Ads rate > Target Collaboration Shop Ads rate > Open Collaboration Shop Ads rate > Standard commission rates accordingly.
  • Cancelled orders remain included in reported GMV but may not generate affiliate commissions depending on country-specific cancellation policies.

What are the implications for sellers regarding ad budget and commission costs when using Shop Ads Commission Rate?

  • The commission paid to creators under Shop Ads Commission Rate is separate from the seller’s ad budget and is covered under the Affiliate program, meaning commission costs do not reduce the ad spend budget.
  • Turning off the Shop Ads Commission Rate does not stop the ad; sellers must disable ads separately in TikTok Ads Manager.
This guide will focus on affiliate operations, which entail setting up your Shop Ads Commission Rate.
Shop Ads Commission Rate is an optional feature that allows you to set a different commission rate when you use the Creator's short videos for your GMV Max. In this article, we will differentiate the Standard Commission Rate and Shop Ads Commission Rate.
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Setting the Shop Ads Commission Rate in Open Collaboration

Adding a Shop Ads Commission Rate for your products in Open Collaboration can be done in both the Added products section and the Not added section. For this portion, we will do it from the Not added section. You can go straight to Open Collaboration using this: LINKOn Open Collaboration's Not Added page, go to Add to collaboration at the right-hand side of the screen as highlighted below.
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The Open Collaboration details page will open with the Shop Ads Commission Rate section. This section will still pop up even if you haven't set up your Shop Ads account. You can do so by clicking the Set up in Seller Center redirect.
As mentioned in the section, the commission cost is not covered under your ad budget. The commission you will provide to Creators from your ad will be under the Affiliate program.
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Once you have set your Shop Ads Commission Rate for your products, it will reflect under the Commission Rate and Est. Commission columns shown below.
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Important: You can still use Creator Videos for boosting even without setting a Shop Ads Commission Rate. If you boost a video without it, the Creator will still receive the Standard Commission Rate.
The product's Shop Ads Commission Rate can be edited by clicking on the Shop Ads button, prompting the edit window.
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Important:
  • Turning off Shop Ads Commission Rate does NOT mean you are turning off the ad.
  • To turn off the ad, you will need to go to the TikTok Ads Manager (LINK).
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Setting the Shop Ads Commission Rate in Target Collaboration

The Shop Ads commission rate is set by sellers when creating or editing Target Collaboration:
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Setting the Shop Ads Commission Rate in Partner Campaign

Click here to learn more about Shop Ads Commission Rate in Partner campaigns. In Partner campaign collaboration, sellers set the rates in new or ongoing campaigns from Agency campaigns, Seller campaigns and TikTok Shop Exclusive campaigns. Setting a Shop Ads commission is optional and only applies to orders generated through ads. We recommend setting it before boosting campaign videos through Shop Ads.
  1. For Agency Campaigns
1.1 Set when newly registering products in Agency Campaigns
  • In “Work with partners” module and “Agency initiated campaigns” page, view available campaigns and select a campaign to register.
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  • In the “Select products” popup, use filters to find the products you want to include.
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  • In the “Set commission rate” popup: Affiliate commission rate is a required field, while ads commission rate is optional. If sellers haven't decided on the ads commission rate for the product yet, sellers can register the products first and set the ads commission rate later.
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  • If sellers set a Shop Ads rate lower than in Open Collaboration, a pop-up will prompt sellers to adjust it.
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1.2 Set in registered ongoing Agency Campaigns
  • Go to the “Campaign details” section of the campaign. Enter the shop ads commission rate for any products without it.
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2. For Seller CampaignsSetting shop ads commission rates for seller campaigns follows a similar process to agency campaigns.
2.1 Set when creating a new Seller Campaign
  • When selecting products, set Shop Ads rate for 1 product or click Edit Shop Ads commission for multiple products. Enter an integer rate between 1-80%. If the rate you set is lower than the open collaboration ads rate, a pop-up will prompt you to adjust it.
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  • In the “Review” section of the new campaign, click the edit button next to a product in the list to adjust its shop ads commission rate.
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2.2 Set in active Seller Campaigns
  • In “Campaign details” page, enter the shop ads commission rate for any products without one. Input an integer rate between 1-80%, and above the Open Collaboration.
41701378-0c07-4e09-a43f-de1e1e3f5845.pngimage 3. For Exclusive TikTok Shop campaigns
  • You can click “View details” on the Exclusive TikTok Shop campaigns page to check the affiliate commission rate and shop ads commission rate (if set).
  • Sellers can approve or reject the products. If TikTok operation manager sets the Shop Ads rate when creating the campaign, sellers can increase or keep the Shop Ads rate before they approve the products. If TikTok operation manager doesn't set the Shop Ads, sellers can set Shop Ads rate before or after they approve the product.
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Checking Authorized Videos for Shop Ads

Creators will need to authorize Sellers to use their Short Videos in-app. Once they turn on the authorization, you will have access to the Creator's videos that are currently promoting your product.
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Clicking on the number below the Videos authorized for Shop Ads column will prompt a pop-up that shows the videos you can use for your Shop Ads. Clicking on the Create Ads button will redirect you to the Ads Manager for your boosting purposes.
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In Ads Manager, create GMV Max ads as usual with Affiliate Post video source and you'll be able to see all authorized videos.
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Standard Commission Rate vs Shop Ads Commission Rate

We prepared different scenarios for your reference if you choose to use a Creator's content for your Video Shopping Ads.
Commission Scenarios
Standard Commission Rate
Shop Ads Commission Rate
What will the Creator receive?
  1. Seller has Shop Ads Commission Rate set for a Creator's video and Buyer adds the product from the Ad found in their FYP
10%
5%
5% - Shop Ads
  1. Seller has Shop Ads Commission Rate set for a Creator's video and Buyer adds the product from the Creator's organic video in FYP
10% - Standard
  1. Seller has Shop Ads Commission Rate set for a Creator's video and Buyer adds the product from the Creator's video found in the Creator's account
10% - Standard
  1. Seller boosts the Creator's video with no Shop Ads Commission Rate set
10% - Standard
Target Collaboration is creator-specific, while Open Collaboration is open to all creators. If you set a Shop Ads commission rate for a Target Collaboration with a creator, this rate will apply instead of the Shop Ads commission rate you set for Open Collaboration of the same product.
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Tracking Affiliate Ads GMV

In Ads Manager, there will be ads performance metrics including ROI, Gross Revenue, Purchases, Clicks, Cost.
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FAQ

2. If I adjust the Shop Ads commission rate, when will it take effect?
  1. If I don't set a Shop Ads Commission Rate for a video I want to boost, what commission rate will the Creator receive?
    • If the product does not have a Shop Ads Commission Rate, the Creator will receive the Standard Commission from your Shop Ads.
    • Decreasing or increasing shop ads commission rate will take effect immediately.
  2. Which commission rate will be applied if the same product is simultaneously in multiple Open collaboration, Target collaboration and TikTok Shop Affiliate Partner campaigns?
    • If the video is under Partner campaign, then for ads orders:
      • If Shop Ads commission rate has been set under Partner campaign, this Shop Ads commission rate will be used.
      • Otherwise, the Partner campaign Standard commission rate will be used.
    • When linking the product to the video, if the creator linked the product through Target/Open collaboration, then for ad orders:
      • If Shop Ads commission rate has been set under Target collaboration, this Shop Ads commission rate will be used.
      • Otherwise, if Shop Ads commission rate has been set under Open collaboration, this Shop Ads commission rate will be used.
      • Otherwise, if Standard commission rate has been set under Target collaboration, this rate will be used.
      • Otherwise, the Standard commission rate under Open collaboration will be used.
  3. How will order cancellation affect the reported GMV and commission?
    • The reported ads GMV will continue to include cancelled orders.
    • However, cancelled orders may not have affiliate commissions; this will continue to depend on each country's affiliate order cancellation policy.
  4. In Partner campaigns, can I change the Shop Ads Commission Rate after submitting it?
    • No. Once submitted, the rate cannot be edited, so double-check before confirming.
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