Gain access to Shop Ads (academy link

)
Go to Seller Center, enter Shop Ads in the left-hand navigation, enter the additional information requested, and select the ads settings.

Create Custom Shop Ads (academy link

)
Step 1: Go to Seller Center, enter Shop Ads in the left-hand navigation.

Create GMV Max (Automated Shop Ads)

How to create a Product GMV Max campaign

1. Go to Seller Center and click Shop Ads in the left-hand menu.
2. Click Create GMV Max ads. The campaign will be created in your primary ad account. To switch to another ad account, click the gear wheel next to the ad account name at the top of your Ads dashboard. Changing accounts won't affect ads running in your other ad accounts.

3. Click Promote products.

4. In the Products section, choose which products you want to promote in your campaign. Click Promote all products in TikTok Shop to promote your entire product list, or click +Add product to choose specific products.
   • If you want to promote all of your products in your GMV Max campaign, you'll need to close all active Video Shopping Ads at the ad group level and GMV Max campaigns for specific products across all ad accounts first. Any Product Shopping Ads will automatically pause when you start your GMV Max campaign.
   • If you want to promote specific products, you'll need to remove these products from any Video Shopping Ads in all other ad accounts first. Video Shopping Ad campaigns in the same ad account will stop showing these products when your GMV Max campaign begins. Any active Product Shopping Ads campaigns will automatically stop showing the products you selected.

5. In the Optimization goal section, choose an ROI target. You can follow the recommended target or choose your own.

6. In the Budget section, enter the daily budget you want to spend on your campaign. You can follow the recommended budget or choose your own.
7. In the Schedule section, choose the date and time you want your campaign to begin. The campaign will run continuously after the scheduled start time.
8. When you're finished, click Publish.
9. Your Product GMV Max campaign will start at the time you scheduled. You can see reporting for your Product GMV Max campaign in the Overview tab in Seller Center.

Product GMV MAX

Product GMV Max is an automation solution for TikTok Shop Ads that optimizes for your TikTok Shop's total channel ROI. GMV Max automates your ads in the following ways:

• Uses all available creative assets to create ads and set campaign settings
• Optimizes both organic delivery and paid ad traffic to achieve incremental GMV

All orders resulting from products you advertise will be attributed to Product GMV Max, including those from organic content and affiliate orders, in your GMV Max dashboard in Seller Center.Know more about Product GMV Max here

LIVE GMV MAX

The LIVE GMV Max campaign automation can optimize traffic to get you the most product sales for your LIVE event. You can create a new LIVE GMV Max ad campaign in Seller Center. Some key benefits:

• Optimize for total liveroom return on investment (ROI). Note: LIVE ROI measures your total liveroom GMV divided by your total ad spend.
• Optimize and control overall LIVE placements for your campaigns
• Drive incremental GMV for your liveroom events

Know more about LIVE GMV Max here

FAQs

1. How do I gain access to Shop Ads?

2. How can I grant permissions to other users for creating Shop Ads?

Please see more information about Shop Ads Onboarding here.

3. What are Video Shopping Ads?

4. What are Product Shopping Ads?

Product Shopping Ads allow you to create ads simply using product images and information from your products' Product Detail Page. Your Product Shopping Ad surfaces in TikTok's Recommendations and Search, where users have higher shopping intent and are more likely to purchase.

5. What are Live Shopping Ads?

6. What is GMV Max?

GMV Max is an automated ad campaign type that chooses the products, creative assets and placement options that are most likely to encourage people to buy your products. When you create GMV Max ads in Seller Center, you set your revenue goals and GMV Max does the rest. All you have to do is continue to create great videos that feature your products.