Gain access to Shop Ads (academy link) Go to Seller Center, enter Shop Ads in the left-hand navigation, enter the additional information requested, and select the ads settings. Create Custom Shop Ads (academy link) Step 1: Go to Seller Center, enter Shop Ads in the left-hand navigation. *Step 2: Click Create Custom Shop Ads. *

Choose your Shop Ads format:

Create Video Shopping Ads

Step 4: Choose Video Shopping Ads as the type.

• For Targeting, we recommend that you ensure the target audience size is at least Fairly Broad.
• The following full-funnel optimization goal options are available:
  • Gross revenue
  • Purchases
  • Checkouts initiated
  • Clicks

Step 6: Select the products you want to promote. You can select one product or multiple products.
Step 9: Review your ads performance and scale up your ads results.

Create Product Shopping Ads

Follow steps 1-3 above

• For Targeting, we recommend that you ensure the target audience size is at least Fairly Broad.
• The following full-funnel optimization goal options are available:
  • Gross revenue
  • Purchases
  • Clicks

Step 6: Select the products you want to advertise. We recommend selecting all products, and you may also have separate campaigns for specific products.
Step 8: Review your ads performance and scale up your ads results.

Create Live Shopping Ads

Follow steps 1-3 above

• For Targeting, we recommend that you ensure the target audience size is at least Fairly Broad.
• For Schedule, ensure to enter the end date and time of your LIVE session.
• The following full-funnel optimization goal options are available:
  • Gross revenue
  • Purchases
  • Checkouts initiated
  • Product clicks in LIVE
  • Viewer retention
  • Clicks

Step 8: Review your ads performance and scale up your ads results.

Create GMV Max (Automated Shop Ads)

How to create a Product GMV Max campaign

1. Go to Seller Center and click Shop Ads in the left-hand menu.
2. Click Create GMV Max ads. The campaign will be created in your primary ad account. To switch to another ad account, click the gear wheel next to the ad account name at the top of your Ads dashboard. Changing accounts won't affect ads running in your other ad accounts.

3. Click Promote products.

4. In the Products section, choose which products you want to promote in your campaign. Click Promote all products in TikTok Shop to promote your entire product list, or click +Add product to choose specific products.
   • If you want to promote all of your products in your GMV Max campaign, you'll need to close all active Video Shopping Ads at the ad group level and GMV Max campaigns for specific products across all ad accounts first. Any Product Shopping Ads will automatically pause when you start your GMV Max campaign.
   • If you want to promote specific products, you'll need to remove these products from any Video Shopping Ads in all other ad accounts first. Video Shopping Ad campaigns in the same ad account will stop showing these products when your GMV Max campaign begins. Any active Product Shopping Ads campaigns will automatically stop showing the products you selected.

5. In the Optimization goal section, choose an ROI target. You can follow the recommended target or choose your own.

6. In the Budget section, enter the daily budget you want to spend on your campaign. You can follow the recommended budget or choose your own.
7. In the Schedule section, choose the date and time you want your campaign to begin. The campaign will run continuously after the scheduled start time.
8. When you're finished, click Publish.
9. Your Product GMV Max campaign will start at the time you scheduled. You can see reporting for your Product GMV Max campaign in the Overview tab in Seller Center.

FAQs

1. How do I gain access to Shop Ads?
2. How can I grant permissions to other users for creating Shop Ads?

Please see more information about Shop Ads Onboarding here.

3. What are Video Shopping Ads?
4. What are Product Shopping Ads?

Product Shopping Ads allow you to create ads simply using product images and information from your products' Product Detail Page. Your Product Shopping Ad surfaces in TikTok's Recommendations and Search, where users have higher shopping intent and are more likely to purchase.

5. What are Live Shopping Ads?
6. What is GMV Max?

GMV Max is an automated ad campaign type that chooses the products, creative assets and placement options that are most likely to encourage people to buy your products. When you create GMV Max ads in Seller Center, you set your revenue goals and GMV Max does the rest. All you have to do is continue to create great videos that feature your products.