In this article, you will learn how to get started with Shop Ads by connecting your Seller Center to your TikTok for Business accounts: Business Center, Ads Manager and TikTok accounts.

Onboarding to Shop Ads in Seller Center

Easily link your Business Center, Ads Manager and TikTok accounts with your Shop so you can leverage powerful advertising solutions.
You must log into Seller Center as the shop owner, main administrator or advertising manager to link the accounts. Follow the steps below:

Step 1: Connect your existing Business Center account or create a new one

In Seller Center, go to Shop Ads in the left-hand navigation. Your existing Business Center accounts will automatically be synced and you may select one of them to be the main Business Center account. You may add other Business Center accounts as partners later.
If you cannot find your existing Business Center account, make sure your Seller Center email address has been provided admin permission to the Business Center account. You have the option of creating a new Business Center account, if preferred.
Ads Manager accounts associated with the selected Business Center will automatically be synced. You have the option of creating a new Ads Manager account, if preferred.
Once Business Center, Ads Manager and TikTok accounts are successfully linked, you will be automatically redirected to the Seller Center ads creation page.

Step 2: Start advertising

To start advertising, you can do one of the following:

Create a GMV Max campaign from your Seller Center

Complete the campaign settings and publish.

Create a custom Shop Ads campaign from your Ads Manager

Go to Seller Center, enter Shop Ads in the left-hand navigation, and click Create Custom Shop Ads. You will be redirected to your TikTok Ads Manager.
Select the Product Sales campaign objective with TikTok Shop product source.
Complete the ad settings and publish. In the future, you can create more campaigns by following the steps given here.

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Permission sharing: Want to allow other users to create ads for your TikTok Shop?

Option 1: Share your TikTok Shop with another Business Center member (for example, another member of your team)

From Seller Center > Shop Ads > click Manage accountClick Manage members > you will be redirected to your Business CenterAfter getting redirected to Business Center > click Assign new memberSelect member > toggle on Ad promotion permission > click AssignIf a new Business Center member needs to be added, follow the steps below.
Go to Members in the left left-hand navigation > click Invite memberEnter user's email address > assign Business Center Admin or Standard permission > click NextSelect the Ads Manager account > assign Ads Manager Admin or Operator permission > click ConfirmSelect the TikTok Shop account > assign Ad promotion permission
Assign member access to the TikTok account from Members in the left navigation > select a member (or invite a new member) > click TikTok accounts > click Assign to assetsTikTok accounts will be automatically selected > click Ad delivery assets > select ad account > toggle on the following: Video permissions, TikTok posts publishing permissions, LIVE video permissions, Showcase permissions > complete the step by clicking the Assign button

Option 2: Share your TikTok Shop with a partner Business Center (for example, an agency helping you run ads)

From Seller Center > Shop Ads > click Manage accountScroll to the bottom of the page > click Add partnerYou will be redirected to your Business Center > enter the partner Business Center ID > assign Ad promotion permission > click ConfirmYour agency will then need to add their members to the TikTok Shop in their Business Center.

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FAQs

1. Why can't I find Shop Ads in my Seller Center navigation?

Important❗ Only users with Shop owner, main administrator or advertising manager permission for the Seller Center account can see Shop Ads in the left-hand navigation. However, once the relevant accounts have been linked, other users with the relevant permissions can also create ads directly in Ads Manager.

2. Why can't I connect my Business Center account after completing the steps?

This is likely due to your assigned permission level. To associate accounts in TikTok Shop, you need to log in as the shop owner, main administrator or advertising manager of the TikTok Shop
To connect an existing Business Center account to a Shop, you need to be an admin of that Business Center account.
To create ads, you need to have been granted Shop advertising permission. See options 1 & 2 above.

3. I don't have a Business Center account, but I have an Ads Manager account. What should I do to connect that Ads Manager account?

First, create a Business Center account under Shop Ads left-hand navigation in your Seller Center. Then, continue with the remaining steps to connect your Ads Manager and TikTok accounts.

4. I've created a new Ads Manager account. Why does it say that my account is under review?

This means that the system is still reviewing the new account. Please wait until the process is complete, then create your campaigns.

5. Where do I get help if I face issues with Shop Ads in Seller Center?

Please submit a Customer Support ticket here > select eCommerce & Partner Integrations > select Shopping Ads.