Affiliate creatives are TikTok posts created by affiliates which can be authorized for use in TikTok Shop Ads. When you use a video created by an affiliate creator in your Shop Ads, affiliate creators can earn commissions for sales on the products linked in the video. Attribution for gross revenue between your ads and affiliate creators can be viewed in Seller Center.

Features

• Authorize all affiliate posts to be used in Shop Ads
  • Affiliate creators can authorize all affiliate posts to be featured in Shop Ads in the TikTok app.
  • Sellers can find all authorized affiliate posts when creating Video Shopping Ads in TikTok Ads Manager.
  • Affiliate posts may be automatically included in your GMV Max campaigns.
  • Note: Product links in these affiliate posts cannot be changed. If your affiliate collaboration ends, ads using your affiliate creatives will pause.

How to create Video Shopping Ads using Affiliate Creatives

When you create Video Shopping Ads in TikTok Ads Manager, you can use videos that an affiliate creator has authorized to share.

Use affiliate creative videos in Video Shopping Ads

When you create Video Shopping Ads in TikTok Ads Manager, you can use videos that an affiliate creator has authorized to share. To use affiliate videos in Video Shopping Ads:

1. Go to TikTok Ads Manager.
2. Click the Campaign tab.
3. Click Create.
4. Select the Product sales objective.
5. Choose TikTok Shop as the product source.
6. Select Video Shopping Ads as the Shop Ads Type.
7. Choose a TikTok Shop from the dropdown.
   • Note: If you can't find your TikTok Shop in the dropdown, go to the Business Center and assign your email addresses as members with full access to the advertiser accounts, shops, and TikTok accounts. Learn how to add members or partners to your TikTok Shop.
8. Select a product.
9. Select the Affiliate post video source. Available affiliate videos will automatically appear in the list of videos you can choose. You can search for a specific post using the post ID. If you can't find the post you're looking for:
   • Make sure the creative affiliate has turned on affiliate creatives authorization in Creator Center in the TikTok app.
   • Select the TikTok post video source and enter video codes that you obtain from the creative affiliate. Learn how to use an affiliate video code in Video Shopping Ads.
   • Select another product, or use other video sources.
10. When you're finished, click Publish.

Your Video Shopping Ads will use the authorized affiliate videos in the published campaign. You can see reporting metrics for your Shop Ads in TikTok Ads Manager.

View affiliate ads metrics in Seller Center

You can see reporting for affiliate ads in Seller Center. The Ads x Affiliate report compares metrics between organic sales and sales generated by ads. When you use affiliate posts in ads, you may see Gross revenue attributed to both Ads & Affiliate in this report.

Differences between affiliate creative authorization and video code authorization

Affiliate creators can grant authorization for their posts to be featured in Shop Ads and be eligible for affiliate creative commissions. Authorization can be granted for all videos and sellers, or for individual videos using a video code.
When you turn authorization on or off for individual video codes, this will not apply to all affiliate posts. If you turn authorization on or off for all affiliate posts at the account level, this will not affect authorization for individual video codes.

	Affiliate Creatives Authorization	Video Code Authorization
Definition	When a creator is an affiliate of many sellers, the creator allows all sellers to feature all of their affiliate posts in Shop Ads.	A creator may or may not be an affiliate; the creator allows an advertiser to run ads for only a particular post belonging to them.
Where to turn on authorization	TikTok Shop Creator Center in the TikTok App. Learn how to authorize affiliate videos for Shop Ads.	In the Settings menu for each affiliate post in the TikTok app.
Authorization scope	All of the creator's affiliate posts. When authorization is turned on, creators won't need to turn it on again for each post.	Individual affiliate posts. Each post requires a unique authorization video code to share with sellers.
How advertisers can use the post in Shop Ads	When you create Video Shopping Ads in TikTok Ads Manager, choose Affiliate Post as the video source. All authorized affiliate posts will appear in the menu. Learn more about how to use affiliate creative videos in Video Shopping Ads.	Learn how to use affiliate video codes for Video Shopping Ads.
Can advertisers use a different product from the one linked in the affiliate post?	No. If an affiliate post has a product link, only the seller who listed the product can feature the product link in ads.	Yes. Sellers can change the product links in the affiliate video when using it in ads.
What are some triggers which will lead to ads being automatically paused?	Ads will automatically pause if: -The creator turns off affiliate creative authorization -The affiliate collaboration expires -The affiliate post loses its organic product link	Ads will continue to run until the video code expires.
What are the use cases of each authorization type?	Scaling content volume by leveraging affiliate creatives in ads.	Advertisers will still need to use videos authorized by videos codes for: - Posts that don't have product links - Posts that have product links without an affiliate collaboration