Product GMV Max is an automated ad campaign type that chooses the products, creative assets and placement options that are most likely to encourage people to buy your products. You can create a new Product GMV Max ad campaign in Seller Center.

About Product GMV Max

Product GMV Max is an automation solution for TikTok Shop Ads that optimizes for your TikTok Shop's total channel ROI. GMV Max automates your ads in the following ways:

• Uses all available creative assets to create ads and set campaign settings
• Optimizes both organic delivery and paid ad traffic to achieve incremental GMV

All orders resulting from products you advertise will be attributed to Product GMV Max, including those from organic content and affiliate orders, in your GMV Max dashboard in Seller Center.

Features and benefits

• Take advantage of all shoppable placements, including the TikTok feed, search and the TikTok Shop Tab, using both video and product card formats for your ads, all in one step.
• Automatically create and pause ads, choose your most successful creative assets, and optimize audience settings
• Optimize for overall product ROI while scaling your product's total non-live GMV.
• Calculate GMV for same-day orders with a one-day attribution window
• Only count the GMV for the products you choose to promote. If your products aren't promoted in your GMV Max campaign, any GMV generated from these orders will go straight to you.

Before you begin

The Product GMV Max feature is currently available in the US. If you're already promoting a product in a different Video Shopping Ad, Product Shopping Ad, or GMV Max campaign, you'll need to remove your product from those campaigns or close the campaigns first.

How to create a Product GMV Max campaign

1. Go to Seller Center and click Shop Ads in the left-hand menu.
2. Click Create GMV Max ads. The campaign will be created in your GMV Max account. To switch to another ad account, click the gear wheel next to the ad account name at the top of your Ads dashboard. All existing GMV Max campaigns will be automatically turned off if you change your GMV Max account and you need to recreate them in the new GMV Max account.

3. Click Promote products.
4. In the Products section, choose which products you want to promote in your campaign. Click Promote all products in TikTok Shop to promote your entire product list, or click +Add product to choose specific products.
   • If you want to promote all of your products in your GMV Max campaign, you'll need to close all active Video Shopping Ads at the ad group level and GMV Max campaigns for specific products across all ad accounts first. Any Product Shopping ads will automatically pause when you start your GMV Max campaign.
   • If you want to promote specific products, you'll need to remove these products from any Video Shopping Ads in all other ad accounts first. Video Shopping Ad campaigns in the same ad account will stop showing these products when your GMV Max campaign begins. Any active Product Shopping Ad campaigns will automatically stop showing the products you selected.
5. In the Optimization goal section, choose an ROI target. You can follow the recommended target or choose your own.
6. In the Budget section, enter the daily budget you want to spend on your campaign. You can follow the recommended budget or choose your own.
7. In the Schedule section, choose the date and time you want your campaign to begin. The campaign will run continuously after the scheduled start time.
8. When you're finished, click Publish.

Your Product GMV Max campaign will start at the time you scheduled. You can see reporting for your Product GMV Max campaign in the Overview tab in Seller Center.