Access Product Card Analytics here: https://seller-us.tiktok.com/compass/product-card-analytics

This article explains what Product Cards are, how to measure their performance, and how to use Product Card Diagnosis for suggestions on improving their performance and resolving pain points. You’ll learn how to use this feature and accurately optimize your product cards afterward.

What are Product Cards?

"Product Card"is a form of content on TikTok that presents a product directly to users through a card that includes product images, titles, and prices.
Product Cards display everything you need to know about a product, such as Title, Price, Image, and Description after you successfully list it on TikTok Shop.
Whether a user lands on a product directly through Search, Recommendation, Shop Tab(exclude Live/Videos shown in Shop Tab), Showcase, or Shop page, you gain traffic from the Product Cards.
Examples of what Product Card is and what formats it can be:

Channels	Search	Recommendation	Store	Showcase	Promotion
Demos

How to View Traffic from Product Cards

1. On TikTok Shop Seller Center, click on Data Analytics->Marketplace ->Product Card->Performance. Here there are two main dashboards: Core Data and Traffic Source.

2. Core Data shows Viewers, Buyers, GMV, and View to Paid Rate.
   1. These metrics show the performance of your product cards in the selected time period. There are 4 metrics by default: Unique Clicks, Buyers, Revenue, and Click to paid rate.
   2. Hover over the ? icon to view the metrics' definitions.
   3. You can download the performance and view trend charts.
   4. You can also compare the trends.
   5. Click on the Metrics button to check more available metrics.

3. Under Traffic Source, you will see how much traffic and revenue come from different sources. This way you can identify the best performing channel.

1. Click on View trends to examine a Traffic Source. You will find its Views, Viewers, Unique Clicks, Buyers, View to Paid Rate, and View to Click Rate.

Where to find Product Card Diagnosis

What Are High Potential Upside Product Cards?

1. This is a dedicated section to search for product cards that have potential or contain opportunities for higher conversion or exposure through different suggestions.
2. Here you will see a list of your product cards, suggested actions, last 7 days viewers, and more.

Click on Export for your own reference or you can click on See details to further analyze a product card. Then you will move to the Single product card section where the growth opportunities and performance of the selected product card are shown.
There is also another way to understand the details of specific Product Cards:

• On the Product Card Details page, you are able to view data of all product cards. You can also look for a specific Product Card by entering the product ID or name to search for it.
• There is a Diagnostic mode button so you can switch between Data mode (only data provided) and Diagnostic mode (diagnosis results provided) according to your preference.
• Here you can see the revenue and traffic funnel, which can help you understand the conversion from View to Click, Click to Cart, and Cart to Paid Rate.

Click to check the detailed performance of a specific product card on the right side.
The Growth opportunities tab provides diagnoses that you can apply to improve the product card performance. There are a total of 14 suggestions as listed in the table below.

Suggestions	Screenshots
The title can be optimized
Collaborate with more Creators
Showcase products on Video or LIVE	Display the current factor title, maximum profit after resolution, and tag [Content operation cooperation]. Click the button to jump to the link Hide copy and button when a factor is not recommended
Optimize product information	Display the current factor title and maximum profit after resolution and label [Enhance Product Competitiveness] Click the button to jump to the link When a factor is not recommended, Self-Adaptation stretches
Set up more promotion tools
Set up Cash on Delivery (COD)
Improve product services

1. For a thorough explanation of the diagnoses mentioned above, click on the Learn more button that will take you to a diagram listing the different benchmarks of product card growth.

2. Click on Learn more to access a thorough guidebook where we will offer explanations and examples of these benchmarks, specifically on how you can optimize your product cards for higher traffic flow.

3. Lastly, the Single Product Card section also shows the performance of the selected product card over the last 7 days in metrics such as GMV, PV, and Orders.

FAQs

Yes. As long as your product is successfully uploaded to TikTok Shop, it is qualified as a Product Card
Revenue generated through non-live and non-video channels is considered Product Card revenue.
There are many ways to give your Product Cards more exposure. You can ensure the picture is attractive, the title is easy to understand and eye-catching or simplify the description of your products. Alternatively, changing to a more attractive price point or adding vouchers is also equally effective.