January 2025 Product Innovation
AI Summary
New seller tools focus on faster listing, easier LIVE selling, and smoother shipping updates. Sellers can now manage LIVE from desktop via LIVE Manager, use a simpler product setup flow, and apply for restricted category approval while creating listings. From Dec 20, 2024, TikTok Shipping labels bought in-app or via API include free insurance up to $200. From Feb 7, eligible sellers can edit tracking numbers once until delivery. Shopify merchants also get new customer engagement tools.
Every month, we introduce new products and features designed to simplify store management, boost sales, and strengthen your connections with customers. Come explore what's new and take your business to the next level!
Getting started has never been easier. On your desktop, head to TikTok.com and expand the menu to the right of your log in button. In the drop down, click on LIVE Manager.
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To access, log into Seller Center on Desktop > navigate to Products on the left-hand navigation bar > click Products > click Add new product. From here, you'll be guided through each step.
To access, log in to Seller Center > Go to Products on the left-hand navigation bar > click Manage Products from the drop-down > select Add Product . After adding your product images and product name, choose your category or accept the system's auto-recommended category. If the category is restricted, you will need to apply for additional permission either before or after submitting the listing.
SHOPPABLE CONTENT
LIVE Manager
Explore selling in real time through LIVE Manager, your one-stop shop for managing a LIVE Shopping event. Rehearse key hosting skills with Practice Mode, launch your LIVE entirely from desktop where you'll be able to stream with Open Broadcast Software (OBS) LIVE Camera, and schedule LIVEs ahead of time with LIVE Events, helping you to promote your upcoming LIVEs across TikTok and other social media platforms.Getting started has never been easier. On your desktop, head to TikTok.com and expand the menu to the right of your log in button. In the drop down, click on LIVE Manager.
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PRODUCTS & MERCHANDISING
Easy Product Setup Flow
It's now simpler than ever to list new products with clear, step-by-step guidance, enabling you to quickly and easily list your products and start selling faster.To access, log into Seller Center on Desktop > navigate to Products on the left-hand navigation bar > click Products > click Add new product. From here, you'll be guided through each step.
Async Category Qualification
We're making it easier and faster for you to list products in restricted categories. You can now apply for category approval and create your product listing at the same time, saving you time and streamlining the process.To access, log in to Seller Center > Go to Products on the left-hand navigation bar > click Manage Products from the drop-down > select Add Product . After adding your product images and product name, choose your category or accept the system's auto-recommended category. If the category is restricted, you will need to apply for additional permission either before or after submitting the listing.