Every month, we introduce new products and features designed to simplify store management, boost sales, and strengthen your connections with customers. Come explore what's new and take your business to the next level!

Merchandising

Hero Program

The Hero Program is a new experience that gives you step-by-step guidance to help turn your products into bestsellers on TikTok Shop—and keep them there. It's based on the strategies used by our most successful sellers and includes 6 proven actions—like improving your product listings, running discounts, sending samples, and more. As you complete these steps, you'll unlock exclusive rewards like ad credits, creator subsidies, and premium placements to help your products grow even faster.
To learn more, click here.

Bulk Upload Template Change

We upgraded our bulk listings template! You can now add your products faster & easier by only downloading the bulk templates for the exact category your product fits into. We have reduced the time taken to generate your chosen template, allowing you to efficiently list bulk products in multiple categories at the same time. This bulk upload template change simplifies your product's category selection process and enhances your bulk listings experience.
To learn more, click here.

Product Opportunity Insights

Product Opportunity Insights is a new search feature in the Product Opportunities area of Seller Center. You can now search by keyword and learn about a product's demand and selling potential on TikTok Shop. This tool surfaces key data, such as order and search volume over the past 30 and 60 days, so you can better understand what shoppers are actively looking for.
To learn more, click here.

Product Traffic Page

We have a new Product Traffic Page to higlight key metrics like impressions, page views, average visitors, and GMV. It also breaks down traffic sources across content (LIVE, short video, product card) and the Shop Tab (search, feed, promotions, etc.). Use these insights to understand where your traffic is coming from, improve your product exposure, and boost performance.
To learn more, click here.

TikTok for Shopify

Shopify Webinar

Are you a Shopify seller looking to grow your sales? Register for our 'How Shopify Sellers are Crushing it in TikTok Shop' webinar on June 6th at 10am PT / 1pm ET -- we'll share stories of how sellers with Shopify stores are achieving impressive results and share integration tips to supercharge your TikTok Shop growth.
Register now, click here.

Shoppable Content

Shoppable Video Precheck Tool

Discover the Shoppable Video Precheck Tool, an essential new feature that screens your content for potential blockers to high sales. Don't gamble with your content's success: check out the Precheck Tool today to sell more and publish with total confidence.
To learn more, click here.

Affiliate Center

Creator Videos on Product Pages

Notice something new? Your product pages might showcase top creator content directly on product pages, enhancing shopper confidence with authentic social proof at the moment of decision. TikTok Shop automatically adds a "Creator Recommendations" carousel to your product detail pages. This carousel features up to 10 engaging creator videos that showcase your product. This is a beta, so not all product pages may have this experience.
To learn more, click here.

Shipping and Logistics

We’re excited to introduce Inventory Performance Score (IPS) and Capacity Manager, powerful new tools designed to help you monitor and optimize how you manage your Fulfilled by TikTok (FBT) inventory!

Fulfilled by TikTok (FBT): Inventory Performance Score (IPS)

To learn more, click here.

Fulfilled by TikTok (FBT): Capacity Manager

Capacity manager is a new tool that helps you efficiently manage your storage space and inbound shipments at fulfillment centers by allocating the right amount of capacity based on your sales history, inventory performance, and past usage. This allows for smarter planning, prevents costly overstocking or stockouts, and ultimately helps you increase sales and business growth by ensuring you have the necessary space to meet customer demand.
To learn more, click here.

Customer Service

New Chat Workbench

We launched a new and improved chat workbench that will make it easier, faster, and more intuitive for you to manage your customer chats. This update simplifies the chat interface, improves filtering and search, and adds real-time performance insights so you can know exactly what chats need your attention.
To learn more, click here.

Shop Tab

Shop Tab & Search Analytics Tab

Our new Shop Tab & Search Analytics page in Seller Center provides a centralized place for you to understand and grow your business through TikTok's Shop Tab. TikTok's Shop Tab is our centralized, in-app marketplace where mission-minded shoppers discover and browse the millions of products available on TikTok Shop. Gain deeper insights and drive more sales by tracking and improving how shoppers discover your products.
To learn more, click here.

TikTok Shop App Store & Agencies

Affiliate Apps

Affiliate apps (or also referred to as creator collaboration apps) act as "partnership pipelines" for TikTok Shop sellers, helping you efficiently discover, manage, and scale creator partnerships. These apps are third-party tools designed to streamline workflows, automate affiliate communication, and simplify creator collaborations, ultimately driving higher sales.
To learn more, click here.

Agency Leaderboard

Agency Leaderboard offers sellers a valuable tool to enhance their sales and marketing efforts by showcasing the top 20 agencies across Product Distribution, Live, and Short Video categories. This feature allows sellers to access key performance metrics, view agency profiles, and register for campaigns, enabling informed decisions about partnerships. By providing insights into agency rankings based on GMV, content quality, and creator collaborations, the leaderboard empowers sellers to identify and engage with high-performing affiliate partners and content agencies, ultimately boosting product visibility and driving sales.
Explore the agency leaderboard today!